50of 100
50of 100
“Jobillico leads with a promising dual-audience hero and solid stats (4.5M users, 100K daily jobs), but buries those credibility numbers below the fold where they can't do conversion work. The search form has too many optional fields (profession, industry, radius) that add friction before a single result is seen, and the employer CTA 'Je veux recruter maintenant!' competes directly with the candidate flow in the same viewport.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Move social proof stats into the hero section
▲ High ImpactQuick WinStats block: '10 000 entreprises ont recruté avec nous / 4,5 millions d'utilisateurs / 100 000 emplois offerts chaque jour'
Currently
Stats appear below the fold, after the search form and employer CTA
Recommended
Place all three stats directly beneath the hero headline, above the search form, as a single horizontal trust bar
Above-fold social proof reduces perceived risk before the user commits to a search action; Nielsen Norman research shows trust signals near the primary CTA increase form completion rates by 15-30%
2
Simplify the search form to reduce friction
▲ High ImpactSome WorkMain search form with fields: titre du poste, nom entreprise, profession, industrie, ville, rayon
3
Separate employer and candidate flows visually
▲ High ImpactSome WorkHero section showing both candidate search form and employer CTA side by side
4
Add a visible login/register CTA in the hero
Medium ImpactQuick WinNavigation login icon (tooltip 'Se connecter') — icon-only, no text label
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero candidate headline
Tu es un candidat qui cherche son emploi de rêve ?
→100 000 emplois t'attendent au Québec. Trouve le tien maintenant.
Specificity and social proof — leading with the volume stat makes the value proposition concrete and credible before asking for any action
Hero candidate subheadline
Commence ta recherche d'emploi dès maintenant!
→Rejoins 4,5 millions de candidats qui ont trouvé leur prochain emploi sur Jobillico.
Social proof — replacing a generic instruction with a community size stat builds trust and reduces perceived risk of signing up
CV import section headline
On créé le match parfait! Notre approche est unique. On suggère automatiquement ton profil aux entreprises à la recherche d'une personne comme toi. Laisse-les te charmer!
→Importe ton CV en 30 secondes. On te présente aux employeurs qui cherchent exactement ton profil — sans que tu aies à postuler.
Specificity and benefit-first framing — naming the time investment (30 secondes) and the passive benefit (no need to apply) directly addresses the job seeker's core desire
Employer CTA button
Je veux recruter maintenant!
→Publier une offre d'emploi — c'est gratuit
Objection removal — adding the free signal eliminates the primary barrier to employer trial and matches the meta description's own promise
💡
The killer move
High ImpactLaunch a job alert capture as the primary above-fold micro-conversion
Instead of asking cold visitors to search or register immediately, add a single-field email capture below the search bar — 'Reçois les offres qui correspondent à ton profil' — converting passive browsers into a retargetable email list. This reduces the commitment barrier from full registration to one field, and job alert emails have 3-5x higher open rates than newsletters, creating a high-intent re-engagement channel that feeds registration over time.
How visitors experience your page
Second-by-second walkthrough.
1 strong2 mixed2 weak
◐
0-3 secondsMixed
0-3s first impression: Hero with two-column layout: candidate search form on left with headline 'Tu es un candidat qui cherche son emploi de rêve?' and employer CTA on right; navigation with Guide carrière, Salaires, Blog, Publier une offre
The brand and purpose are immediately clear — this is a Quebec job board. However the dual-audience split creates visual competition and the headline is a question rather than a value statement, weakening the first-second hook
✗
3-8 secondsWeak
3-8s orientation: Six-field search form, radius dropdown, employer recruitment CTA button, no visible stats or trust signals yet
The job seeker sees a complex form with no reason to trust the platform yet — no job count, no user count, no company logos. Cognitive load is high before any value has been demonstrated, increasing bounce risk
✓
8-15 secondsStrong
8-15s evaluation: Stats block (10K companies, 4.5M users, 100K daily jobs), featured employer logos (RONA, Xplore, Forces armées, Sun Life), 'Trouve ta place' section with company profiles
The stats and recognizable employer brands are genuinely compelling trust signals — but arriving here requires scrolling past the form, meaning most users who bounced never saw them. This is the page's biggest missed opportunity
◐
15-30 secondsMixed
15-30s consideration: Company browsing section, 'Ces compagnies recrutent' section, Conseils emploi blog preview with CV article, login/register modal triggers
Content variety is good for SEO and engagement but the page lacks a clear conversion funnel — the user is presented with browsing, reading, and registering simultaneously with no hierarchy guiding them toward account creation
✗
30+ secondsWeak
30s+ decision: Footer with extensive SEO links by city and profession, social links, language switcher, copyright 2009-2026
No sticky CTA, no exit-intent prompt, no email capture for job alerts — users who scroll this far without converting have no final nudge. The 2009 founding date in the footer is actually a trust signal that should be surfaced higher
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
5/10
Purpose is clear but dual-audience competition and a question-format headline waste the most valuable real estate on the page
Copy & messaging
20%
5/10
Friendly informal tone fits the audience but headlines are generic questions rather than specific value propositions; stats are present but misplaced
Call-to-action
15%
4/10
Rechercher button is present but buried in a 6-field form; employer and candidate CTAs compete; no persistent or sticky CTA for account creation
Trust & social proof
15%
5/10
Strong stats and recognizable employer logos exist but are positioned below the fold where they cannot support the primary conversion action
Visual design & layout
10%
6/10
Clean two-column structure with consistent branding; the dual-hero layout is functional but creates visual parity where hierarchy is needed
Page structure & flow
8%
5/10
Page mixes search, browsing, content, and registration without a clear funnel; trust signals appear after the conversion ask rather than before
Technical & SEO signals
7%
7/10
Performance score 87 with LCP 1.8s is solid; extensive SEO footer links and schema markup are well-implemented; 4 images missing alt text is a minor gap
Differentiation & positioning
5%
5/10
Quebec-specific positioning is a genuine differentiator but the automatic profile matching feature is undersold and buried mid-page
⚡
Based on real Chrome user dataPage speed
87/100
Overall score
Combined performance rating
1.8 s
Largest paint
Time until the main content is visible
0.07
Layout shift
How much the page moves while loading
1.6 s
First paint
Time until something first appears
85 ms
Responsiveness
How fast the page reacts to clicks
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