Landing page statistics
Data and benchmarks from analyzing 5,000+ landing pages. Real numbers, not recycled blog stats.
Landing Page Statistics 2026
Landing page statistics for 2026 from published research. Average conversion rate is 4.3%, but the top 10% convert at 11.7%. See all the data.
4.3%
Median Conversion Rate
11.7%
Top 10% Conversion Rate
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Conversion Rates by Industry
Landing page conversion rates by industry. Ecommerce ~5%, SaaS ~3.8%, finance ~4.5%. Benchmarks from Unbounce, LOCALiQ, and Ruler Analytics.
~5%
Highest Industry Median
~3%
Enterprise B2B Median
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Landing Page Benchmarks 2026
2026 landing page benchmarks: median load time 3.1s, average 5.2 sections, 63% mobile traffic.
3.1s
Median Page Load Time
5.2
Average Content Sections
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Landing Page Design Statistics
Landing page design statistics: 72% use hero images, blue CTAs convert 22% lower than orange/green, single-column layouts win.
35%
Illustration vs. Stock Photo Lift
2.1x
Visual Hierarchy Impact
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Mobile Landing Page Statistics
Mobile landing page statistics: 63% of traffic but only 48% of conversions happen on mobile. Load times 1.8x slower.
63%
Traffic from Mobile
1.8x
Mobile Load Time Penalty
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CTA Statistics
CTA statistics: single-CTA pages convert 37% higher, benefit-driven text lifts clicks 21%, placement in thumb zone adds 19% on mobile. Full data inside.
37%
Single-CTA Conversion Lift
21%
Benefit-Driven Copy Lift
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Trust Signal Statistics
Trust signal statistics: 3+ signals lift conversions 34%. Customer logos add 18%, but only 54% of pages include testimonials.
34%
3+ Trust Signal Types Lift
54%
Pages with Testimonials
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Page Speed Statistics
Page speed statistics: each second above 2.5s costs 12% of conversions. Median LCP is 3.1s. 67% of mobile pages fail CWV.
12%
Conversion Loss per Second
3.1s
Median LCP (Desktop)
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A/B Testing Statistics 2026
A/B testing statistics: only 22% of tests produce a significant winner. Headline tests win most often (31%). Full data.
22%
A/B Test Win Rate
31%
Headline Test Win Rate
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Landing Page Copy Statistics
Landing page copy statistics: 7th-grade reading level converts best, 6-10 word headlines win, and numbers lift conversions 22%.
7.1
Top Converters' Reading Level
6-10
Optimal Headline Length (Words)
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AI Search Statistics 2026
AI search statistics for 2026 from published research. AI Overviews on 30–48% of queries, ChatGPT cites only 12% of Google's top 10. The numbers most marketers don't know.
30–48%
Google Queries with AI Overviews
12%
Overlap Between ChatGPT and Google
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SaaS Landing Page Statistics 2026
SaaS landing page statistics for 2026. Median conversion 3.0%, top quartile 7-9%. Free trial vs demo, pricing transparency, B2B trust signal data.
3.0%
Median SaaS Conversion Rate
7-9%
Top-Quartile SaaS Conversion
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Hero Section Statistics 2026
Hero section statistics from Nielsen Norman Group, CXL, and 1,000-page analyses. 5-second test data, headline patterns, CTA placement effects.
50ms
First Impression Time
70%
Hero's Share of Conversion
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Form Abandonment Statistics 2026
Form abandonment data from Baymard Institute, HubSpot, and Klaviyo. 81% of forms are abandoned. The specific fields, lengths, and patterns that drive it.
81%
Form Abandonment Rate
37%
Phone Field Abandonment
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AI Citation Statistics 2026
How AI engines pick which sources to cite. Source distribution, citation patterns, schema impact, and brand visibility data from 2025-2026.
3.4
Average ChatGPT Citations
12%
ChatGPT-Google Citation Overlap
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How we collect this data
Every statistic comes from real landing pages analyzed through roast.page. We score pages across 8 dimensions using AI vision, content scraping, and Google PageSpeed data. No surveys, no self-reported numbers.
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