Optimization guides
Scored low on a dimension? These guides show you exactly how to fix it — with specific techniques, examples, and step-by-step instructions.
How to Improve Your Hero Section
Your hero section has 5 seconds. Here's how to make them count — headline clarity, visual hierarchy, CTA placement, and the patterns top pages use.
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How to Improve Your Calls-to-Action
Your CTA is where intent becomes action. Button copy formulas, placement rules, contrast guidelines, and friction-reduction tips.
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How to Improve Trust Signals
Trust is earned in specific ways on landing pages. Testimonials, logos, case studies — what works and how to place them.
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How to Improve Page Speed
Specific techniques that actually move Core Web Vitals — with conversion data showing why each second of load time matters.
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How to Write Landing Page Copy That Converts
Headline formulas, the 'so what?' test, benefit vs. feature rewrites, and the specific copy patterns that score highest in our analysis data.
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Landing Page vs Website: What's the Difference?
Landing pages and websites serve different goals. Learn when to use each, structural differences, and how to decide for your campaign.
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Landing Page vs Homepage: When to Use Each
Your homepage and landing pages serve different roles. Learn structural differences, when each performs best, and how to convert.
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Landing Page vs Sales Page: Key Differences
Landing pages capture leads. Sales pages close deals. Understand the differences so you use the right format for your goal.
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Landing Page vs Squeeze Page: Which Converts Better?
Squeeze pages are hyper-focused on capturing emails. Learn the differences, when each works best, and which converts higher.
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Landing Page vs Microsite: How to Choose
Landing pages convert on one page. Microsites tell a richer story across many. Learn when each format works for your campaign.
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Landing Page vs Product Page: Conversion Strategy
Product pages and landing pages optimize for different goals. Learn when to use each and the conversion strategy behind both.
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Landing Page vs Funnel: Understanding the Full Picture
A landing page is one step. A funnel is the journey. Learn when to build a multi-step funnel vs a single page for conversions.
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From score to action
Every guide maps to a scoring dimension. Analyze your page first, then use the relevant guide to fix your weakest areas.
1. Analyze your page
Get your score across 8 dimensions. See exactly where you're strong and where you're losing conversions.
2. Identify weak dimensions
Focus on the dimensions with the lowest scores — they have the most room for improvement and impact.
3. Follow the guide
Each guide gives you step-by-step instructions to improve that specific dimension. No generic advice.
4. Implement the fixes
Start with the highest-impact steps. Most guides are ordered by impact — step 1 usually moves the needle most.
5. Re-analyze
Run the analysis again after your changes. See your score improve and identify the next area to optimize.
6. Repeat
Continuous improvement. Each cycle gets you closer to the top quartile for your industry.
Start with an analysis
See your score. Then use these guides to improve it.