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https://suumo.jp
https://suumo.jp
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C

“SUUMO is Japan's No.1 property portal and it shows — the interactive map is genuinely useful, and the 96.8% satisfaction stat on the right panel is strong social proof. But the hero is a navigation dashboard, not a conversion page: there's no search bar above the fold, no value proposition beyond a single H1 sentence, and the green-on-green visual hierarchy makes the 'Buy' vs 'Rent' distinction nearly invisible to first-time visitors.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Add a prominent search bar above the fold
▲ High ImpactSome WorkHero area — currently shows only the interactive map with no text input field visible
▾
Currently
Interactive regional map with clickable prefecture blocks, no search input
Recommended
Place a keyword/location search bar at the top of the map panel with placeholder text like '駅名・エリア・物件名で探す' and a green CTA button — mirrors Zillow/Rightmove pattern proven to lift engagement 20-35%
Hick's Law: users with a specific destination in mind (e.g., '渋谷 賃貸') are forced to navigate a map instead of typing — adding direct search reduces friction and captures high-intent visitors immediately
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

H1 sentence in header bar
SUUMO(スーモ)は、住宅・不動産の売買や賃貸等をサポートする不動産総合ポータルサイトです。物件数No.1(※)
日本最大級の物件数から、あなたにぴったりの住まいを探そう。賃貸・売買・注文住宅まで一括検索。
Specificity + benefit-led framing: replaces a corporate self-description with a user-outcome statement, making the value proposition immediately scannable
Right panel headline: 理想のマイホームを現実に
理想のマイホームを現実に
理想の家を、プロと一緒に実現。相談無料・全国対応。
Adds specificity (free, nationwide) and a concrete mechanism (professional consultation) — reduces perceived risk and increases click intent on the スーモカウンター CTA
スーモカウンターでアドバイザーに相談 section subtext
注文住宅をお考えの方はこちら
注文住宅を検討中の方へ — 無料で何度でも相談できます
Urgency-reduction + reassurance: 'free, unlimited consultations' directly addresses the hesitation barrier for high-consideration purchase decisions
暮らしサービス intro text
引越し料金1円でもこだわるならスーモで見積もり。おおよその見積もり金額が分かる！
引越し費用を最大50%節約。30秒で複数社の見積もりを比較できます。
Specificity principle: concrete savings claim and time commitment ('30秒') dramatically outperform vague benefit statements in driving clicks
💡

The killer move

High Impact
Implement intent-based personalization on return visits

SUUMO has 閲覧履歴 (browsing history) already in the nav — use that signal to dynamically reorder the hero on return visits, surfacing the user's last-viewed category (e.g., 中古マンション in 関東) as the primary CTA with a 'あなたへのおすすめ物件' hook, converting a generic portal homepage into a personalized property dashboard that dramatically increases return-visit engagement and listing click-through rates.

How visitors experience your page

Second-by-second walkthrough.

2 strong3 mixed
◐
0-3 secondsMixed
0-3s First impression: Green-dominant hero with SUUMO logo, mascot characters, interactive Japan map, and right-panel banner with 96.8% stat
Brand is instantly recognizable to returning users; new visitors see a busy, colorful portal but no clear single action to take — attention is split between the map, the right panel, and the mascots
◐
3-8 secondsMixed
3-8s Intent orientation: 借りる / 買う / 建てる category panel on the right, map regions on the left, no search bar
Users with clear intent (rent vs buy) can self-sort via the right panel, but the identical visual treatment of all categories slows scanning; map-first users must identify their region before any property type selection
✓
8-15 secondsStrong
8-15s Engagement decision: Specific subcategories: 新築マンション, 中古マンション, 新築一戸建て, 中古一戸建て, 注文住宅, 土地
Category depth is comprehensive and well-organized; users who reach this point find exactly the subcategory they need — the portal's breadth becomes a strength at this stage
◐
15-30 secondsMixed
15-30s Trust evaluation: 物件数No.1 badge, 96.8% satisfaction banner, スーモカウンター CTA, はじめてガイド content block
Trust signals exist but are scattered across the page rather than concentrated near CTAs; the 96.8% stat is compelling but requires the user to read the right panel carefully to register its significance
✓
30+ secondsStrong
30s+ Deep engagement: SUUMOジャーナル articles, 暮らしサービス tools, 都道府県から探す exhaustive link list, footer navigation
Content depth and editorial articles serve research-phase users well, extending session time; the mortgage and moving service tools add genuine utility — but they are too far below the fold to influence initial conversion

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
6/10
Recognizable brand and useful map, but no search bar and scattered visual hierarchy dilute the above-fold conversion potential
Copy & messaging
20%
5/10
H1 is a corporate descriptor, not a user benefit statement; the 96.8% stat is the strongest copy on the page but is buried in a side banner
Call-to-action
15%
5/10
Multiple navigation CTAs exist but no single dominant action is emphasized; the スーモカウンター CTA competes equally with a dozen other links
Trust & social proof
15%
7/10
物件数No.1 badge and 96.8% satisfaction stat are strong credentials; Recruit brand association adds institutional trust for Japanese users
Visual design & layout
10%
6/10
Green palette is on-brand but creates low contrast between category headers and backgrounds; mascot characters add warmth but compete with functional elements
Page structure & flow
8%
6/10
Logical intent-based categorization (借りる/買う/建てる) is sound, but the two-column hero splits attention and the most useful tools are below the fold
Technical & SEO signals
7%
9/10
PageSpeed score of 97 with 1.0s LCP and 0.00 CLS is exceptional — technical performance is a genuine competitive advantage
Differentiation & positioning
5%
7/10
物件数No.1 is a clear, defensible differentiator; the free advisor consultation service (スーモカウンター) is genuinely unique but under-promoted above the fold
⚡

Page speed

Based on real Chrome user data
97/100
Overall score
Combined performance rating
1.0 s
Largest paint
Time until the main content is visible
0.00
Layout shift
How much the page moves while loading
977 ms
First paint
Time until something first appears
40 ms
Responsiveness
How fast the page reacts to clicks

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