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https://gorgias.com
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C+

“Gorgias has strong bones — 17,000 brands, 60% automation, 4.6 G2 — but the hero buries the lead with a vague 'Conversational AI' label when the real hook is revenue generation from support. The CTA split between 'Start free trial' and 'Book a demo' creates decision paralysis at the most critical moment, and 134 images without alt text is an accessibility and SEO embarrassment for a platform selling itself as enterprise-grade.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Collapse dual hero CTAs into a single primary action
▲ High ImpactQuick WinHero CTA buttons: 'Start free trial' and 'Book a demo'
▾
Currently
Two equal-weight CTAs side by side with no visual hierarchy
Recommended
Make 'Start free trial' the dominant primary button; demote 'Book a demo' to a ghost/text link below it labeled 'Prefer a walkthrough? Book a demo'
Hick's Law: two equal CTAs split attention and reduce conversion. Single primary CTA with secondary option consistently outperforms split CTA layouts by 20-30% in SaaS tests.
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

H1 hero headline
Sell more and resolve support inquiries with Conversational AI
Turn Every Customer Conversation Into Revenue — While AI Handles 60% of Support
Specificity and outcome-first framing: leads with the business result (revenue) and backs it with a concrete automation stat, making the value proposition immediately tangible.
Hero subheadline
Where customer conversations feel personal, generate sales, and fuel your brand's growth
Resolve 60% of support tickets automatically and increase conversions 2.5x — without adding headcount.
Quantified specificity: replaces aspirational fluff with proof-backed outcomes that speak directly to the ecommerce operator's core pain points of cost and conversion.
Social proof section header
Rated & trusted by leading ecommerce brands
17,000 ecommerce brands rate us 4.6 on G2 — here's why they switched
Social proof with specificity: combines the brand count, the rating, and a curiosity hook that pulls visitors into testimonials rather than letting them skip past a generic header.
Bottom CTA section
Discover why more than 15,000 brands choose Gorgias
Join 17,000 brands already resolving 60% of support automatically — start free in minutes.
Urgency plus specificity: aligns the brand count with the page's own stat (17,000 used elsewhere), adds the automation hook, and reduces perceived friction with 'start free in minutes'.
💡

The killer move

High Impact
Deploy a live AI demo widget in the hero

Embed an interactive chat widget in the hero that lets visitors experience the AI Agent answering a sample ecommerce query in real time — no signup required. This transforms an abstract 'Conversational AI' claim into a visceral product demonstration, collapsing the awareness-to-trial gap and giving visitors a reason to convert before they've read a single testimonial.

How visitors experience your page

Second-by-second walkthrough.

3 strong2 mixed
◐
0-3 secondsMixed
0-3s First Impression: Nav with dual CTAs, announcement banner for Gorgias Connect 2026, H1 'Sell more and resolve support inquiries with Conversational AI', two equal hero CTAs
The category is clear — AI for ecommerce support — but 'Conversational AI' is a commodity term in 2025. The dual CTA creates immediate micro-friction. Visitor understands what it is but not why it's better.
✓
3-8 secondsStrong
3-8s Value Scan: Hero subheadline, 'Trusted by 17,000 brands', three differentiator tabs: AI for Support & Sales, Built for Shopify, One Unified View
The Shopify-native positioning and 17,000 brand count land well for the target audience. Shopify merchants immediately feel this is built for them, which reduces evaluation friction significantly.
✓
8-15 secondsStrong
8-15s Feature Exploration: Three H3 value props with stats: 60% support resolution, 2.5x conversions, 100+ integrations. Support Suite and Marketing Suite sections.
The quantified claims (60%, 2.5x, 37% bounce reduction) are compelling and specific. Visitors in evaluation mode will find these persuasive, but they're buried below the fold where only engaged visitors reach.
✓
15-30 secondsStrong
15-30s Trust Validation: G2 4.6, Shopify App Store 4.3, Trustpilot 4.1 ratings, four named testimonials with titles and companies
Named testimonials with job titles (VP Marketing, Senior CX Manager) are credible and role-relevant. The multi-platform rating display builds confidence. This section would convert better if moved higher.
◐
30+ secondsMixed
30s+ Decision or Exit: Multiple repeated CTA pairs (Start free trial / Book a demo), OSEA gift card promotion, resource links, footer with competitor comparison links
The BFCM/OSEA gift card promotion feels out of place and seasonal — it dilutes the conversion focus. Competitor comparison links in the footer are smart for SEO but the page ends without a single compelling reason-to-act-now, risking exit without conversion.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
6/10
Clear category positioning and Shopify focus, but dual equal-weight CTAs and a vague subheadline waste the hero's conversion potential.
Copy & messaging
20%
7/10
Strong quantified stats (60%, 2.5x, 37%) exist but are deployed too deep in the page; hero copy relies on generic AI language instead of leading with outcomes.
Call-to-action
15%
5/10
Dual CTAs repeated 8+ times create decision fatigue; no hierarchy between trial and demo undermines conversion at every touchpoint.
Trust & social proof
15%
7/10
Strong multi-platform ratings and named testimonials with titles, but all positioned below the fold where only engaged visitors see them.
Visual design & layout
10%
7/10
Clean, modern ecommerce SaaS aesthetic with logical section structure, though 134 missing alt texts signal execution gaps beneath the surface.
Page structure & flow
8%
6/10
Logical top-to-bottom narrative from problem to solution to proof, but the OSEA gift card section breaks momentum before the final CTA.
Technical & SEO signals
7%
7/10
Excellent PageSpeed (91 performance, 1.8s LCP, 0 CLS) but 134 images without alt text and incomplete schema markup are meaningful SEO liabilities.
Differentiation & positioning
5%
7/10
Shopify-native positioning and the Support plus Marketing Suite dual-product angle are genuinely differentiated; 'Conversational AI' label is too generic to own.
⚡

Page speed

Based on real Chrome user data
91/100
Overall score
Combined performance rating
1.8 s
Largest paint
Time until the main content is visible
0.00
Layout shift
How much the page moves while loading
1.4 s
First paint
Time until something first appears
78 ms
Responsiveness
How fast the page reacts to clicks

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