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https://www.ininal.com
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“A regulatory license-cancellation notice (MASAK/TCMB) is the first thing visitors see — a conversion-killing crisis modal that screams 'we may be shutting down.' The hero carousel behind it is invisible, and the page's H1 tags are buried on 'Fiziksel Satış Noktaları' — not the value proposition. This is a landing page in crisis mode, and the UX reflects it.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Replace crisis modal with a minimal sticky banner
▲ High ImpactQuick WinBilgilendirme / KAMUOYUNA DUYURU full-screen modal
▾
Currently
A large red-header modal blocking the entire hero with a regulatory license-cancellation notice from TCMB
Recommended
Collapse to a dismissible top sticky banner with a link to a dedicated disclosure page; never block the primary CTA with a regulatory notice
Modal interruption at page load increases bounce rate by 40-60% (Nielsen Norman Group). A license-cancellation notice as the first interaction destroys trust and conversion simultaneously.
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero headline
Her Yerde Geçen Alışveriş Kartı.
Banka Hesabı Olmadan Türkiye'nin Her Yerinde Alışveriş Yap.
Specificity — names the core differentiator (no bank account needed) and the geographic scope, making the benefit immediately scannable.
Hero subheadline
ininal kart ile banka hesabına gerek duymadan, borçlanmadan, ekstre ile uğraşmadan alışveriş yapabilirsiniz.
Dakikalar içinde kart al, anında yükle, 20.000+ noktada ve tüm online sitelerde kullan — hiçbir banka şartı yok.
Specificity and speed cues — adds the 20,000 retailer number as social proof and introduces time-to-value ('dakikalar içinde') to reduce friction perception.
ininal Plus upsell section headline
Limitinizi Artırın, ininal'ınıza Güç Katın!
4 Adımda Limitinizi 500.000 TL'ye Çıkarın — Ücretsiz Kurye Kapınıza Gelir.
Specificity and loss aversion — the number 500,000 TL is the hook; burying it in body copy loses the conversion. The free courier is a strong incentive that should be in the headline.
Kurumsal section CTA
Detaylı Bilgi
Kurumsal Çözümleri İnceleyin
Action specificity — generic 'Detaylı Bilgi' has no directional intent; naming the destination increases click-through by reducing ambiguity (CTA clarity principle).
💡

The killer move

High Impact
Create a dedicated crisis-communication landing page and redirect all paid traffic there

Given the TCMB license cancellation notice, existing users need reassurance and new users need a clear 'is it safe to sign up?' answer. A dedicated transparent FAQ page addressing the regulatory situation — linked from a slim banner — would convert skeptical visitors far better than a blocking modal, and would protect SEO rankings during the crisis period.

How visitors experience your page

Second-by-second walkthrough.

3 mixed2 weak
✗
0-3 secondsWeak
0-3s First Impression: Two overlapping modals: a regulatory cancellation notice (MASAK/TCMB) and a cookie consent banner, completely obscuring the hero and brand
Visitor's first emotional response is alarm — a government-mandated license cancellation notice is not a welcome mat. High probability of immediate bounce, especially for new visitors.
◐
3-8 secondsMixed
3-8s Orientation: After dismissing modals: hero carousel with megaphone icon, partially visible headline, nav with Kayıt Ol and Yabancı Pasaportla Kayıt buttons, ACE award badge
The dual registration CTAs in the nav are good segmentation (Turkish vs foreign passport), but the hero itself has no CTA button — visitors must look up to the nav to act, breaking the natural eye flow.
◐
8-15 secondsMixed
8-15s Value Discovery: ininal kimlere göre section with 4 persona icons, card acquisition section, physical retail logos (Migros, Teknosa, D&R etc.)
Persona segmentation is smart but the icons are small and text-light. Retail partner logos build credibility. Visitor starts to understand the product but hasn't been given a reason to act yet.
◐
15-30 secondsMixed
15-30s Feature Evaluation: Mobile app features list, ininal Plus upgrade section with 4-step process, loading points section
The Plus upgrade section is the strongest conversion opportunity on the page but is buried mid-scroll with no urgency trigger. The 500,000 TL limit increase is compelling — it's undersold.
✗
30+ secondsWeak
30s+ Decision / Exit: Kurumsal section, footer with app download links, extensive footer navigation
No sticky CTA, no exit-intent offer, no testimonials anywhere on the page. Visitors who scroll this far without converting have no final hook — they leave without a nudge.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
2/10
A regulatory license-cancellation modal is the literal first impression — catastrophic for a fintech brand trying to acquire new users.
Copy & messaging
20%
5/10
Core value prop exists but is generic; the 500K TL limit and no-bank-account differentiator are buried instead of leading.
Call-to-action
15%
4/10
Dual nav CTAs are well-segmented but the hero has zero CTA button; mid-page sections use weak generic labels like 'Detaylı Bilgi'.
Trust & social proof
15%
3/10
Zero testimonials, no user count displayed, ACE award badge is nav-sized; the MASAK notice actively destroys trust.
Visual design & layout
10%
5/10
Clean brand colors and consistent iconography, but modal stacking and carousel auto-play create visual chaos above the fold.
Page structure & flow
8%
4/10
H1 tags misplaced on retail section headers; logical content flow exists but conversion moments lack urgency or anchoring.
Technical & SEO signals
7%
6/10
Performance score 88 with 657ms FCP and 1.2s LCP is solid; CLS at 0.13 is borderline — likely caused by modal injection. H1 misuse hurts SEO.
Differentiation & positioning
5%
5/10
No-bank-account angle is genuinely differentiated but not prominently positioned; foreign passport CTA is a smart unique feature that deserves hero-level visibility.
⚡

Page speed

Based on real Chrome user data
88/100
Overall score
Combined performance rating
1.2 s
Largest paint
Time until the main content is visible
0.13
Layout shift
How much the page moves while loading
657 ms
First paint
Time until something first appears
31 ms
Responsiveness
How fast the page reacts to clicks

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