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https://www.mubawab.tn
https://www.mubawab.tn
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D

“Mubawab greets every visitor with a language modal that blocks the hero search bar — the one thing they came to use.”

The page claims 41,254 listings but buries that credibility below the fold while the above-fold hero wastes half its height on a stock-photo collage. The footer has a literal unfixed copyright bug: © {year}.

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Eliminate blocking language modal on first visit
▲ High ImpactSome WorkLanguage selection modal covering hero search
▾
Currently
Full-screen modal asking language preference before any interaction
Recommended
Auto-detect browser language and set default; offer language switcher in nav only — remove modal entirely
Interruption before value delivery increases bounce rate; Nielsen's progressive disclosure principle — ask for preferences after demonstrating value, not before
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero H2 headline
Tout l'immobilier en Tunisie en vente ou location!
41 254 biens en Tunisie — trouvez votre appartement, villa ou local en 2 minutes.
Specificity and social proof: concrete inventory number outperforms generic category claims; sets a time expectation reducing perceived effort
Tagline under logo
Le 1er site immobilier de la Tunisie
Le 1er site immobilier de la Tunisie — 41 254 annonces vérifiées
Appending the inventory count to the authority claim doubles the trust signal without adding visual weight
Below-fold listing count headline
41 254 biens immobiliers: trouvez l'appartement ou la maison de vos rêves, à vendre ou à louer!
41 254 biens disponibles aujourd'hui — appartements, villas, terrains et plus, partout en Tunisie.
Removes filler phrase de vos rêves which is generic; adds today's urgency and expands property type specificity to capture more intent signals
💡

The killer move

High Impact
Launch a real-time demand signal above the search bar

Display a live or daily-refreshed counter showing searches in the last 24 hours (ex: 3,847 recherches aujourd'hui) directly above the search input — this single social proof element has been shown to increase search initiation by 15-25% on marketplace portals by triggering FOMO and validating that the platform is actively used.

How visitors experience your page

Second-by-second walkthrough.

2 mixed3 weak
✗
0-3 secondsWeak
0-3s first impression: Language modal blocking hero, teal header with logo and nav, blurred hero with family imagery behind modal
Visitor's primary intent — searching for property — is immediately blocked by a language gate. Cognitive load spikes; a meaningful percentage will close the tab rather than make a language choice they didn't expect to make.
◐
3-8 secondsMixed
3-8s orientation: After dismissing modal: hero headline, Classique vs MIA search mode toggle, Vente/Location tabs, search bar
Search functionality is present and reasonably clear, but the MIA AI toggle adds decision friction. Visitors who just want to search must evaluate two modes before starting — unnecessary cognitive tax.
◐
8-15 secondsMixed
8-15s engagement: 41,254 listings stat, category cards for Immobilier Neuf, Vente, Location, Location vacances
The inventory number is compelling but arrives late. Category cards are visually present but small at full-page zoom. Visitor begins to understand the site's scope but has not yet committed to a search.
✗
15-30 secondsWeak
15-30s consideration: Property type tabs with city links (La Marsa, Hammamet, Ariana etc.), repeated location names across multiple tabs
The tabbed city-link section is dense and repetitive — same city names appear across Vente, Location, and Appartements tabs. Visitors scanning for their city feel overwhelmed rather than guided, reducing click-through.
✗
30+ secondsWeak
30s+ decision: Footer with app download, blog links, FAQ, country switcher (Maroc/Tunisie), broken © {year} copyright
The broken copyright year is the last thing a serious seller or buyer sees before deciding to trust the platform with a major financial transaction. It signals neglect and undermines the No.1 portal claim made at the top.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
5/10
Hero is visually present but immediately obscured by a language modal; search bar — the core conversion element — is inaccessible on load.
Copy & messaging
20%
5/10
Le 1er site claim is asserted but not substantiated above the fold; inventory stat is buried; broken template variable in footer is a credibility killer.
Call-to-action
15%
5/10
Publier une annonce button is visible and styled but lacks value-prop copy; search CTA is functional but gated behind modal friction.
Trust & social proof
15%
4/10
No testimonials, no agent count, no transaction volume — only a listing count that appears below fold; broken copyright year actively destroys trust.
Visual design & layout
10%
6/10
Clean teal brand palette, readable typography, and logical nav structure; hero imagery is generic stock but not offensive.
Page structure & flow
8%
5/10
Modal-first flow is structurally backwards; inventory stat and category navigation are logically ordered below fold but the hero wastes prime real estate.
Technical & SEO signals
7%
8/10
PageSpeed 97 with 788ms FCP and 1.0s LCP is genuinely excellent; 4 images missing alt text and unrendered template variable are the only visible technical issues.
Differentiation & positioning
5%
5/10
Le 1er site claim and MIA AI assistant are differentiators but neither is explained or proven; competitors could make the same headline claim.
⚡

Page speed

Based on real Chrome user data
97/100
Overall score
Combined performance rating
1.0 s
Largest paint
Time until the main content is visible
0.00
Layout shift
How much the page moves while loading
788 ms
First paint
Time until something first appears
46 ms
Responsiveness
How fast the page reacts to clicks

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