“Subito.it is a well-known Italian marketplace that leans entirely on brand recognition — the homepage offers a clean search bar but zero value proposition copy, no headline explaining why to use Subito over competitors, and the cookie banner obliterates the above-fold experience before a single category is clicked. The 'Inserisci annuncio' CTA is the only conversion driver visible, yet it competes with nothing because there's nothing else to read.”