https://raisin.com
60of 100
60of 100
“The hero does solid work — clean headline, compelling $1,500 bonus visual, and a live rate table below the fold that competitors can't match. But the meta title screams 'choose your country' while the page sells high-yield savings, creating a trust-eroding disconnect that likely tanks SEO and confuses paid traffic landing here. The comparison table is buried when it should be the hero's co-pilot.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Surface the current APY rate in the hero headline or subhead
▲ High ImpactQuick WinHero subheadline: 'Access exclusive high-yield savings accounts and CDs from 100+ trusted banks'
Currently
Generic benefit statement with no rate mentioned above fold
Recommended
Add '— currently up to 4.10% APY' to the subhead or place a live rate badge directly beneath the headline
Rate specificity is the #1 conversion driver in savings products. Visitors comparing options need a number to anchor on; vague 'high-yield' language forces them to scroll or leave. Specific numbers increase CTR by 20-30% in financial landing pages.
2
Fix the catastrophic meta title and canonical mismatch
▲ High ImpactSome WorkMeta title: 'Raisin – Choose your country' and canonical pointing to /en/select-country/
3
Elevate the comparison table closer to the hero
▲ High ImpactSome WorkRate comparison table (EverBank 4.10%, EverBank CD 4.05%, Center Bank 3.95%) currently below fold
4
Add FDIC/NCUA trust signal directly in the hero
Medium ImpactQuick WinHero section — currently no trust badges visible above fold
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero headline
The easiest way to grow your cash savings
→Earn up to 4.10% APY — the easiest way to grow your cash savings
Specificity principle: leading with the concrete rate number anchors value immediately and differentiates from every generic savings headline in the category
Hero subheadline
Access exclusive high-yield savings accounts and CDs from 100+ trusted banks and credit unions — all managed through a single, secure login.
→One free account unlocks exclusive rates from 100+ FDIC and NCUA insured banks — rates your own bank will never offer you.
Loss aversion and specificity: 'rates your bank will never offer' creates contrast and urgency; 'free account' removes friction; FDIC/NCUA adds trust at point of first read
Announcement banner
Same Raisin, new look. We've redesigned our website for an improved experience.
→New: Earn up to $1,500 cash bonus when you open an account — use code FRESHSTART
Opportunity cost: the banner is premium real estate currently wasted on a design announcement nobody cares about; redirecting it to the bonus offer drives immediate CTA engagement
Secondary CTA button
Explore savings products
→See today's rates
Specificity and action orientation: 'See today's rates' implies live, current data and creates urgency; 'Explore savings products' sounds like a catalog browse with no time pressure
💡
The killer move
High ImpactMake the rate table the hero with a personalized savings calculator
Replace the static hero image with an interactive widget: visitor enters their current savings balance, Raisin instantly shows the dollar difference between their current bank rate and the top Raisin rate. This transforms an abstract APY comparison into a personal financial loss they can see — the most powerful conversion trigger in financial services, and something no traditional bank landing page can replicate.
How visitors experience your page
Second-by-second walkthrough.
3 strong2 mixed
◐
0-3 secondsMixed
0-3s First Impression: Clean navy/light blue hero, large headline 'The easiest way to grow your cash savings', $1,500 cash bonus phone mockup, two CTAs, cookie banner partially obscuring bottom
Visitor registers a savings platform with a bonus offer — positive. But no rate number is visible, so the value proposition is abstract. The $1,500 bonus image competes with the headline for attention without a clear hierarchy connecting them.
◐
3-8 secondsMixed
3-8s Value Assessment: Subheadline about 100+ banks, 'Get started' and 'Explore savings products' buttons, the phone mockup with USE CODE: FRESHSTART visible
Visitor understands the aggregator model but still has no rate to compare against their current bank. The promo code is visible but the offer mechanics are unclear — how do you earn $1,500? Confusion at this stage increases bounce probability.
✓
8-15 secondsStrong
8-15s Scroll Exploration: New customer offer banner, product tabs (Featured, Savings, High-Yield CDs, No-Penalty CDs), live rate table with EverBank 4.10%, Center Bank 3.95%, Ponce Bank 3.90%
This is where Raisin earns its conversion. The rate table with real bank names, FDIC badges, specific APYs and Save Now buttons is highly credible and compelling. Visitors who reach here are significantly more likely to convert — the problem is too few reach it.
✓
15-30 secondsStrong
15-30s Consideration: Why savers choose Raisin icons, High-yield savings section, High-yield CDs and No-penalty CDs product cards, What makes Raisin different comparison table vs Traditional Bank
The Raisin vs Traditional Bank comparison table is a conversion asset — specific claims about $1M deposit insurance, $1 minimum, no fees. Visitor is building confidence. The product card imagery (happy older couple) resonates with target demographic.
✓
30+ secondsStrong
30s+ Decision: FDIC/NCUA $10M+ coverage section, Security is our top priority with FDIC, NCUA, SOC-2 badges, footer
Security section with three institutional trust marks (FDIC, NCUA, SOC-2) is well-executed for late-stage objection handling. However, there is no sticky CTA or repeated Get Started button at this depth — visitors who are finally convinced have to scroll back up to act.
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
6/10
Visually clean with a compelling bonus offer, but the absence of a specific APY rate above fold leaves the most powerful conversion lever unused
Copy & messaging
20%
6/10
Headline is clear but generic; subhead explains the model well; the comparison table copy below fold is excellent but most visitors never read it
Call-to-action
15%
5/10
Two hero CTAs are appropriately placed but 'Explore savings products' is weak; no sticky CTA for long-scroll visitors who convert late
Trust & social proof
15%
7/10
FDIC/NCUA/SOC-2 badges, real bank names in rate table, and $10M+ coverage claim are strong — but all appear below fold where trust is needed most
Visual design & layout
10%
7/10
Clean, professional fintech aesthetic with good color hierarchy; the rate table is well-structured and scannable; hero image and headline compete for visual dominance
Page structure & flow
8%
5/10
The rate table — Raisin's strongest asset — is buried behind a generic benefits section; page flow prioritizes brand story over product proof
Technical & SEO signals
7%
2/10
Critical failure: meta title says 'Choose your country', canonical points to /en/select-country/ — the page is effectively invisible to US savings searchers
Differentiation & positioning
5%
7/10
The Raisin vs Traditional Bank comparison table and 100+ partner bank aggregator model are genuinely differentiated; the positioning just needs to move above fold
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