https://ruangguru.com
50of 100
50of 100
“A welcome modal blocking the hero headline is the digital equivalent of a salesperson grabbing you at the door before you've seen the store. The hero CTA 'Dapatkan Diskon' is doing all the heavy lifting while the promo banner, modal, and product carousel compete for attention simultaneously — three conversion killers fighting each other above the fold.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Eliminate the welcome modal blocking the hero
▲ High ImpactSome WorkSelamat datang di Ruangguru modal (grade-selection popup)
Currently
Full modal fires immediately, covering the hero headline and CTA on page load
Recommended
Replace modal with an inline grade-selector row beneath the phone input field; let users self-segment without interrupting first impression
Nielsen Norman Group data shows interstitials that fire within 0-3s reduce engagement by 30-40%; the modal hides the primary value proposition before trust is established
2
Strengthen hero CTA specificity and urgency
▲ High ImpactQuick WinDapatkan Diskon button in hero section
3
Reduce CLS score by stabilizing layout shifts
▲ High ImpactBig EffortPage-wide layout (CLS score 0.18, INP 344ms)
4
Consolidate competing promotional signals in the top banner
Medium ImpactSome WorkTop announcement bar showing Smart Payday Promo, 85% siswa, 55% diskon, +300RB diskon ekstra simultaneously
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero H1
Bimbel Online & Offline Terbesar, Terlengkap, dan Terbukti di Indonesia
→Bimbel Online & Offline #1 Indonesia — 85% Siswa Nilainya Naik
Social proof embedded in headline; replaces vague superlatives with a specific, verifiable outcome claim that matches the banner stat
Hero subheadline
Diskon spesial untukmu dengan isi nomor HP sekarang
→Masukkan nomor HP-mu dan klaim diskon 55% untuk paket belajarmu sekarang
Specificity and value exchange clarity — tells users exactly what they get for giving their phone number, reducing friction and increasing perceived value
Top banner CTA button
AMBIL PROMO SEKARANG
→Klaim Diskon 55% Sekarang — Terbatas!
Urgency and specificity; naming the exact discount percentage at the action point closes the loop between the offer and the conversion trigger
Modal headline
Selamat datang di Ruangguru! Ingin tahu produk untuk jenjang apa?
→Temukan paket terbaik untukmu — pilih jenjang belajarmu:
Benefit-first framing; shifts from a greeting to a value-oriented prompt that frames the segmentation as helping the user, not collecting data
💡
The killer move
High ImpactReplace phone-number lead capture with a personalized study plan quiz
Instead of asking for a phone number upfront (high friction, low trust), offer a 3-question quiz — grade level, weak subject, exam goal — that generates a personalized recommended package. This transforms the hero from a discount grab into a consultative experience, increases qualified lead quality, and gives users a reason to share contact details after receiving value.
How visitors experience your page
Second-by-second walkthrough.
1 strong3 mixed1 weak
✗
0-3 secondsWeak
0-3s First Glance: Promo banner with 4 competing offers, nav with 7 items, then immediately a modal blocking the hero
Visitor is hit with promotional noise before seeing the brand value proposition; the modal creates immediate friction and likely triggers the back button for impatient users
◐
3-8 secondsMixed
3-8s Orientation: If modal is dismissed: hero headline, phone input, Dapatkan Diskon CTA, product category tabs
The headline communicates scale but not outcome; the phone input creates a micro-commitment barrier before trust is established — visitors need a reason to share their number first
✓
8-15 secondsStrong
8-15s Evaluation: Paket populer carousel with 5+ product cards, pricing visible, star ratings, Lihat Detail CTAs
Product cards with pricing, ratings, and feature bullets are well-structured; this section likely recovers visitors who bounced from the hero — good social proof density here
◐
15-30 secondsMixed
15-30s Consideration: Terbaru dari Ruangguru section, Berbagai solusi belajar section, Master Teacher profiles
Teacher credentials and photos build trust effectively, but the page is very long with repetitive product listings; visitors may lose the thread of what action to take next
◐
30+ secondsMixed
30s+ Decision: FAQ accordion, app download section, Chat Konsultasi CTA, footer with extensive product links
FAQ is a strong conversion tool for hesitant buyers but appears very late; the Chat Konsultasi CTA is a smart low-commitment conversion path that should be surfaced much earlier in the journey
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
4/10
Modal fires immediately and buries the hero; four simultaneous promo claims create noise before value is communicated
Copy & messaging
20%
5/10
Headlines rely on superlatives rather than outcome-based claims; the 85% stat exists in the banner but is not echoed in the hero copy where it would do the most work
Call-to-action
15%
5/10
Dapatkan Diskon is vague; Beli Paket Belajar in nav is clear but cold; no urgency or specificity at primary conversion points
Trust & social proof
15%
6/10
Master Teacher profiles, star ratings on product cards, and the 85% student improvement claim are solid; testimonials section appears absent above fold
Visual design & layout
10%
6/10
Colorful and energetic brand aesthetic fits the youth audience; however above-fold is cluttered with too many competing visual elements simultaneously
Page structure & flow
8%
5/10
Page is very long with logical sections but the modal disrupts the intended flow; Chat Konsultasi CTA appears too late in the journey
Technical & SEO signals
7%
4/10
Performance score 62, CLS 0.18 (above threshold), INP 344ms (needs improvement) — Core Web Vitals issues will suppress organic rankings and hurt mobile UX
Differentiation & positioning
5%
6/10
Terbesar, Terlengkap positioning is credible given product breadth, but competitors can claim the same; the 85% outcome stat is the real differentiator and is underutilized
⚡
Based on real Chrome user dataPage speed
62/100
Overall score
Combined performance rating
1.7 s
Largest paint
Time until the main content is visible
0.18
Layout shift
How much the page moves while loading
1.4 s
First paint
Time until something first appears
344 ms
Responsiveness
How fast the page reacts to clicks
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