https://www.param.com.tr
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“The hero tries to serve two masters — consumers and merchants — with one headline, diluting both.”
The 'Findeks Risk Raporu' popup badge competes directly with the primary CTA, and the cookie banner eats 30% of the above-fold viewport on load, burying the already-split value proposition before a visitor can read it.
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Separate hero paths for B2C and B2B audiences
▲ High ImpactSome WorkHero headline 'Ödeme yap ya da ödeme al' with dual ParamKart/ParamPOS sub-sections
Currently
Single hero serving both consumer card and merchant POS with equal weight
Recommended
Add a prominent audience selector (Bireysel / Kurumsal toggle) above the fold that dynamically shows a dedicated hero for each segment, or split into two distinct landing pages
Dual-audience heroes reduce message match and increase bounce; Nielsen Norman research shows segment-specific landing pages lift conversion 30-50% over generic pages
2
Consolidate competing CTAs into one primary action
▲ High ImpactQuick WinNav bar with 'TL Yükle', 'Giriş Yap', and 'Hesap Oluştur' plus hero CTAs 'Hesap Oluştur' and 'Şimdi Başvur'
3
Remove or reposition the Findeks Risk Raporu badge from hero
▲ High ImpactQuick WinFloating 'YENİ — Findeks Risk Raporu'nu artık Param ile öğrenebilirsin' overlay badge on phone mockup
4
Add quantified social proof to hero section
Medium ImpactSome WorkHero subtext 'Tüm ihtiyaçların tek bir yerde!'
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero headline
Ödeme yap ya da ödeme al
→Harca, biriktir, kazan — ya da müşterinden anında tahsilat al
Specificity: the rewrite names the concrete benefit chain (spend, save, earn) for consumers and the merchant outcome, making both value propositions tangible rather than abstract
Hero subtext
İstersen ParamKart'ınla harca, biriktir, nakit iade kazan; istersen de ParamPOS ile müşterilerinden ödeme al. Tüm ihtiyaçların tek bir yerde!
→ParamKart ile her alışverişte nakit iade kazan. ParamPOS ile %2,29 komisyonla anında tahsilat yap. Tek hesap, iki güç.
Specificity and benefit-led copy: inserting the %2,29 commission figure (already used lower on page) into the hero anchors the merchant value prop with a concrete differentiator
ParamPOS section headline
Anında tahsilat avantajıyla ParamPOS her anında yanında!
→Türkiye'nin en düşük komisyonuyla — %2,29 — anında tahsilat başlıyor
Lead with the differentiator: the commission rate is the strongest competitive claim; burying it in a sub-section loses its persuasive power
Meta description
Nakit iade avantajı, düşük komisyon oranları ile Param, Paradan fazlası! ParamKart her anında yanında!
→ParamKart ile alışverişten nakit iade kazan, ParamPOS ile %2,29 komisyonla ödeme al. 5M+ kullanıcının tercihi — hemen ücretsiz hesap aç.
SEO + CTR: specific numbers, user social proof, and a clear action verb improve click-through from search results
💡
The killer move
High ImpactImplement a personalization fork at hero entry
Add a single-question overlay or hero toggle on first visit — 'Bireysel mi, Kurumsal mı?' — that sets a cookie and serves a fully tailored hero, CTA, and social proof for each segment, eliminating the dual-audience dilution that is currently the page's single biggest conversion leak.
How visitors experience your page
Second-by-second walkthrough.
1 strong2 mixed2 weak
◐
0-3 secondsMixed
0-3s First Impression: Purple gradient hero, 'Ödeme yap ya da ödeme al' headline, phone mockup, Findeks badge, cookie banner covering bottom 30% of viewport
Visitor registers a fintech brand with a payment focus but the cookie banner immediately demands attention, fragmenting the first impression before the value prop lands
✗
3-8 secondsWeak
3-8s Value Scan: Subtext mentioning ParamKart and ParamPOS, two product sub-sections, five nav CTAs, Findeks 'YENİ' badge
Visitor tries to identify which product is for them but sees equal-weight dual products with no clear audience signal — likely to hesitate or scroll rather than click
✓
8-15 secondsStrong
8-15s Consideration: Cashback carousel (Kukla Kebap %10, Tatil Dükkanı %4), app download QR codes, ParamPOS feature grid
Concrete cashback percentages and recognizable brand partners build credibility; consumer visitors likely engage here, but merchant visitors may feel lost in a consumer-focused section
◐
15-30 secondsMixed
15-30s Deep Evaluation: %2,29 komisyon section with woman in purple, ParamKart card visual, Bireysel/Kurumsal application buttons
The commission rate is compelling for merchants but appears too far down the page; the audience split buttons appear here for the first time, which is too late in the journey
✗
30+ secondsWeak
30s+ Decision: ParamEU / Türkiye'den Avrupa'ya section, footer with group companies, cookie banner still present
No testimonials, no user count, no security badges visible at decision point; visitor lacks the final trust signal needed to commit to account creation — high abandonment risk
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
5/10
Visually polished but the dual-audience headline, competing badges, and cookie banner collectively undermine a clear first impression
Copy & messaging
20%
5/10
Benefit language exists but lacks specificity in the hero; the strongest claim (%2,29 komisyon) is buried mid-page instead of leading
Call-to-action
15%
4/10
Five CTAs above the fold create decision paralysis; no single dominant action is visually prioritized for either audience segment
Trust & social proof
15%
3/10
No user count, no testimonials, no security certifications visible anywhere on the page — a critical gap for a fintech asking for financial account creation
Visual design & layout
10%
7/10
Strong brand identity with consistent purple palette, clean typography, and quality product imagery; Findeks badge placement is the main visual hierarchy issue
Page structure & flow
8%
5/10
Consumer and merchant content is interleaved rather than segmented, creating a disjointed scroll experience for both audience types
Technical & SEO signals
7%
8/10
Excellent PageSpeed score of 94 with 1.0s LCP and 0.01 CLS; 13 images missing alt text is the only notable technical gap
Differentiation & positioning
5%
5/10
The %2,29 commission rate is a genuine differentiator but is not surfaced in the hero or meta title where it would have maximum competitive impact
⚡
Based on real Chrome user dataPage speed
94/100
Overall score
Combined performance rating
1.0 s
Largest paint
Time until the main content is visible
0.01
Layout shift
How much the page moves while loading
943 ms
First paint
Time until something first appears
54 ms
Responsiveness
How fast the page reacts to clicks
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