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https://www.trendyol.com
https://www.trendyol.com
Screenshot of trendyol.com
55of 100
C−

“Trendyol's homepage is a competent marketplace execution buried under two simultaneous interruptions — a gender-selection modal AND a cookie banner fire both cannons at the visitor before they see a single product. The 'Popüler Ürünler' section is solid but 186 images missing alt text is an SEO liability hiding in plain sight.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Eliminate simultaneous modal + cookie banner overlap
▲ High ImpactQuick WinGender-selection modal ('Aradığın her şey Trendyol'da!') appearing on top of cookie consent banner
▾
Currently
Two full-screen interruptions fire simultaneously, blocking all product content above the fold
Recommended
Delay gender preference modal to post-session or post-login; let cookie banner appear alone first. Store gender preference in localStorage after first selection — never ask again.
Stacked interstitials increase bounce rate by 15-25% (Nielsen Norman Group). Each additional modal reduces completion rate of the first by ~40%.
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Gender modal headline
Aradığın her şey Trendyol'da!
Sana özel ürünler için 2 saniyeni al — Kadın mı, Erkek mi?
Specificity + micro-commitment framing. Acknowledges the ask is small, reducing friction and increasing completion rate.
Meta description
Giyim, bilgisayar, cep telefonu, kozmetik, beyaz eşya, süpermarket & daha aradığın yüz binlerce indirimli ürün en uygun fiyatlar ve kampanyalarla Trendyol'da.
Türkiye'nin en büyük online alışveriş sitesinde milyonlarca ürün, her gün yeni indirimler ve hızlı teslimat. Trendyol'da alışveriş farkını keşfet.
Social proof (en büyük), urgency (her gün yeni indirimler), and benefit specificity (hızlı teslimat) — three conversion levers in one sentence.
Popüler Ürünler section header
Popüler Ürünler
Bugün En Çok Satan Ürünler
Social proof principle — 'en çok satan' (best-selling) triggers bandwagon effect and validates purchase intent more than generic 'popular'.
H2 page heading
Türkiye'nin En Trend Online Alışveriş Sitesi Trendyol
Türkiye'nin En Büyük Online Alışveriş Sitesi — Milyonlarca Ürün, Her Gün İndirim
Replaces vague 'trend' with quantified scale claim and daily value proposition, improving both SEO keyword density and visitor confidence.
💡

The killer move

High Impact
Implement personalized above-fold hero based on return visitor behavior

For the 60-70% of visits that are return sessions, replace the static category icon row with a dynamic 'Seni Bekleyenler' strip showing recently viewed categories, price drops on wishlisted items, and loyalty tier progress — turning the homepage from a generic storefront into a personalized dashboard that makes every return visit feel like it was built for that specific shopper.

How visitors experience your page

Second-by-second walkthrough.

1 strong2 mixed2 weak
✗
0-3 secondsWeak
0-3s: First impression: Trendyol logo, search bar, nav categories — immediately obscured by gender-selection modal AND cookie consent banner simultaneously
Visitor's first experience is two overlapping interruptions. Brand recognition saves this from being a full bounce, but new visitors have no context for why they're being asked gender before seeing any product.
◐
3-8 secondsMixed
3-8s: Orientation: After dismissing/completing modal: category icon row (Bugün Fiyatı Düşenler, Web Sitesi, Trendyol Plus, etc.) and top of Popüler Ürünler grid with Elidor, iCollagen, Momordica products
Category icons are recognizable but small. Product grid is immediately shoppable which is strong. Visitor begins scanning for relevant categories — navigation is comprehensive but dense.
✓
8-15 secondsStrong
8-15s: Exploration: Popüler Ürünler product cards with prices, discount badges (En Çok Satan), discount tier banners (%5, %10, %30, %50 seviye indirimi), category discovery tiles
Discount tier progression is a smart retention mechanic. Product cards show prices and badges clearly. Visitor with purchase intent will likely click into a product or category here.
◐
15-30 secondsMixed
15-30s: Consideration: Flaş Ürünler section, brand banners (Lefties, Dilvin), iPhone comparison row, long SEO text block beginning
Flash deals section adds urgency. Brand banners add credibility. The SEO text wall is a jarring UX shift — visitors who scroll this far are engaged but the text block signals 'this is for Google, not you'.
✗
30+ secondsWeak
30s+: Decision: Extensive SEO text, popular brands/stores footer links, cookie banner still potentially visible
Visitors who reach this depth are either highly engaged researchers or lost. The SEO content provides no conversion value. No email capture, no loyalty program CTA, no personalized recommendation hook to retain undecided visitors.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
5/10
Strong brand recognition undermined by dual simultaneous interstitials blocking all product content at first paint
Copy & messaging
20%
5/10
Functional category labels and discount badges but no compelling value proposition visible above fold; SEO text wall adds no visitor value
Call-to-action
15%
6/10
Product cards and category tiles are implicit CTAs that work, but no primary conversion CTA (sign up, app download, loyalty) is present
Trust & social proof
15%
6/10
En Çok Satan badges and brand logos provide implicit trust; no reviews, ratings counts, or explicit trust signals visible above fold
Visual design & layout
10%
7/10
Clean marketplace grid, consistent orange brand color, good product card hierarchy — standard but competent e-commerce execution
Page structure & flow
8%
6/10
Logical category-to-product flow but SEO text block creates a dead zone in the lower page that breaks shopping momentum
Technical & SEO signals
7%
5/10
PageSpeed 89 is strong (LCP 1.6s excellent) but zero H1 tags and 186 missing alt texts are significant on-page SEO gaps for a marketplace
Differentiation & positioning
5%
5/10
No visible differentiation from competitors — price, selection, and speed advantages exist but are not articulated anywhere above fold
⚡

Page speed

Based on real Chrome user data
89/100
Overall score
Combined performance rating
1.6 s
Largest paint
Time until the main content is visible
0.05
Layout shift
How much the page moves while loading
1.1 s
First paint
Time until something first appears
136 ms
Responsiveness
How fast the page reacts to clicks

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