https://www.daraz.com.np
55of 100
55of 100
“Daraz Nepal has solid bones — fast LCP at 1.6s and a clear hero banner — but 41 of 60 images lack alt text, the hero CTA 'Shop Now' competes with an app download sidebar for attention, and the Nepali-language flash sale section below the fold creates a jarring bilingual UX that signals inconsistency rather than localization.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Unify language experience across the page
▲ High ImpactSome WorkFlash sale section header 'फ्ल्यास सेल' and category labels mixed with English nav
Currently
English navigation and hero, Nepali section headers and CTAs below fold
Recommended
Choose one primary language per session based on user preference; default to English with a clear toggle, or fully localize to Nepali — eliminate mid-page language switching
Cognitive load theory: language inconsistency forces users to context-switch, increasing bounce probability by disrupting flow
2
Fix 41 missing image alt texts immediately
▲ High ImpactSome WorkProduct grid images throughout the page (41 of 60 missing alt text)
3
Consolidate competing above-fold CTAs
▲ High ImpactQuick WinHero banner 'Shop Now' button vs. right-column 'Download the App' widget
4
Add urgency signals to flash sale section
Medium ImpactQuick WinFlash sale product grid with discount percentages but no countdown timer
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Meta description
Looking for Online Shopping Nepal? Daraz.com.np Online Shopping Site is One of the Largest Online Shopping Store in Kathmandu, Biratnagar Across the Country - Shop Now!
→Shop Nepal's largest online marketplace — electronics, fashion, beauty and more. Free delivery, 100% authentic products, and deals up to 70% off. Shop now at Daraz.
Specificity and benefit-first framing: leads with value proposition and proof points rather than a question, improving CTR from search results
App download sidebar headline
Download the App
→Get Extra 10% Off — App Only Deals
Benefit-driven copy: replaces a generic instruction with a specific incentive, giving users a reason to act rather than just a command
Hero banner subtext
Your Next Journey Starts at Rs 3,699
→Premium Luggage from Rs 3,699 — Up to 70% Off Today Only
Urgency and specificity: adds category clarity and time-bound urgency to a price anchor, reducing ambiguity about what is being sold
H1 in footer SEO block
Experience Hassle-Free Online Shopping in Nepal with Daraz
→Nepal's Largest Online Marketplace — 1M+ Products, Free Delivery Nationwide
Social proof and scale signaling: replaces a vague promise with a quantified claim that builds trust and communicates competitive differentiation
💡
The killer move
High ImpactImplement personalized above-fold hero based on browsing history
Replace the static brand-day banner with a dynamic hero that shows returning users their recently viewed categories or abandoned cart items — Lazada and Shopee both do this and report 15-25% uplift in return visitor conversion; for new visitors, show the highest-converting category by region, which Daraz's own data almost certainly already has.
How visitors experience your page
Second-by-second walkthrough.
1 strong3 mixed1 weak
◐
0-3 secondsMixed
0-3s First Impression: Orange Daraz header, large hero banner with luggage at 70% off starting Rs 3,699, app download widget on right, search bar prominently centered
Brand is immediately recognizable to returning users; new visitors get a deal-focused first impression which is appropriate for a marketplace, but the split attention between hero and app widget creates mild confusion about what to do first
◐
3-8 secondsMixed
3-8s Value Assessment: Hero CTA 'Shop Now', 100% Authentic badge, app download with 4.8 rating, Free Delivery and Limited Time badges
Trust signals are present but scattered; the 4.8 rating on the app widget is compelling but positioned away from the primary purchase CTA, so it fails to reinforce the main conversion goal
✗
8-15 secondsWeak
8-15s Category Exploration: Flash sale section in Nepali, product grid with heavy discounts, category icons row with mixed Nepali and English labels
Language switch to Nepali mid-page creates friction; users who arrived via English search may feel disoriented, increasing bounce risk before they reach product detail pages
◐
15-30 secondsMixed
15-30s Product Browsing: Dense product grid with prices, discount percentages, and product images — many without visible ratings or review counts at this zoom level
Discount percentages are strong purchase triggers but absence of visible review counts on product cards reduces purchase confidence; users may hesitate before clicking through
✓
30+ secondsStrong
30s+ Deep Engagement: Extensive product grid continuing below fold, footer with customer care links, SEO text block, payment method logos, social follow links
Payment method logos and customer care links in footer provide late-stage trust reinforcement for hesitant buyers; the SEO text block is invisible to real users but serves indexing purposes
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
6/10
Hero banner is visually clear with a strong price anchor and discount, but competes with the app download widget for above-fold attention
Copy & messaging
20%
5/10
Bilingual inconsistency and generic CTAs like 'Shop Now' undermine what could be a compelling value proposition for Nepali shoppers
Call-to-action
15%
5/10
Multiple competing CTAs above the fold dilute conversion focus; flash sale lacks urgency mechanics like countdown timers
Trust & social proof
15%
6/10
100% Authentic badge and 4.8 app rating are present but misplaced; product-level social proof is weak at the grid level
Visual design & layout
10%
6/10
Clean orange brand identity is consistent; product grid is dense but functional; right-column app widget creates visual imbalance
Page structure & flow
8%
5/10
Language switching mid-page disrupts flow; category section placement is logical but the bilingual labeling creates cognitive friction
Technical & SEO signals
7%
6/10
Strong performance score of 87 with 1.6s LCP, but 41 missing image alt texts and no H2 headings are significant SEO gaps for a product-heavy marketplace
Differentiation & positioning
5%
5/10
Daraz is positioned as Nepal's largest marketplace but fails to quantify scale or uniqueness above the fold where it matters most
⚡
Based on real Chrome user dataPage speed
87/100
Overall score
Combined performance rating
1.6 s
Largest paint
Time until the main content is visible
0.00
Layout shift
How much the page moves while loading
1.1 s
First paint
Time until something first appears
198 ms
Responsiveness
How fast the page reacts to clicks
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