https://www.gaize.ai
https://www.gaize.ai
Screenshot of gaize.ai
65of 100
C+

The hero nails the category with a strong headline and specific 6-minute claim, but the single ghost-button CTA blends into a dark background and the social proof section — three logos and one testimonial from a company nobody recognizes — is doing heavy lifting it cannot handle for an enterprise sale. The page has the bones of a serious product but converts like a startup that hasn't hired a CRO yet.

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Make the CTA button visually dominant
High ImpactQuick WinRequest a Demo button in hero
Currently
White outline ghost button on dark background — low contrast, low urgency
Recommended
Solid high-contrast button (amber/orange matching the Impairment highlight color) with label: 'Request a Free Demo'
Ghost buttons underperform solid buttons by 15-30% in CTA click-through tests (CXL Institute). On a dark hero, contrast is critical for visual hierarchy.

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero subheadline
Discover the 6-minute test for current impairment from marijuana, alcohol, opiates, stimulants, and more. Gaize is used by some of the largest safety-sensitive businesses in the world.
The only 6-minute, 98%-accurate impairment test trusted by Fortune 500 safety teams — covering marijuana, alcohol, opiates, stimulants, and more. 50-state legal.
Specificity and social proof: moves the accuracy stat and legal claim into the first visible copy block where enterprise buyers need it most.
Industry leaders section headline
Industry leaders deliver safe workplaces with Gaize
200+ safety-sensitive businesses trust Gaize to protect their workforce
Quantified social proof outperforms vague superlatives. A number anchors credibility and signals market adoption to skeptical buyers.
Request a Demo CTA button
Request a Demo
Request a Free Demo
Adding 'Free' reduces perceived commitment and friction — a proven micro-copy change that lifts demo request rates.
Meta title
Impairment Detection Technology for Cannabis and Other Drugs
Gaize: Real-Time Drug Impairment Detection — 98% Accurate, 50-State Legal
Specificity and differentiation: the current title is generic. Adding accuracy and legal claims in the title improves CTR from search and sets expectations before the click.
💡

The killer move

High Impact
Add a live ROI calculator in the hero or immediately below it

Gaize already has an ROI Calculator in the nav — surface it as an interactive widget in the hero section showing estimated annual cost of impaired-worker incidents vs. Gaize subscription cost. Enterprise buyers justify purchases with numbers; giving them a personalized ROI figure before the demo request converts consideration into urgency.

How visitors experience your page

Second-by-second walkthrough.

2 strong3 mixed
0-3 secondsStrong
0-3s First Impression: VR headset hero image, large headline 'Real-Time Drug Impairment Detection', ghost CTA button, clean nav
Category and product are immediately clear. The VR headset is a distinctive visual differentiator. Visitor understands what this is within 2 seconds.
3-8 secondsMixed
3-8s Value Scan: Subheadline with 6-minute claim, drug types listed, 'largest safety-sensitive businesses' claim, Request a Demo button
The 6-minute and multi-drug claims are compelling, but the ghost button fails to capture attention. Visitor likely reads but does not click — needs stronger visual pull.
8-15 secondsMixed
8-15s Credibility Check: Three logos (Shape, Zurich, Hensel Phelps), one testimonial from Accurate Marine Environmental
Zurich is a strong name but buried. The testimonial source is obscure. Enterprise buyers will question whether this is proven at scale — social proof is thin for the claim being made.
15-30 secondsStrong
15-30s Feature Evaluation: 98% accuracy claim, broad spectrum detection, defensible/legal copy, 3-step process (Capture, Analyze, Report)
The 98% accuracy stat and 50-state legal claim are exactly what compliance buyers need. The 3-step process reduces perceived complexity. Visitor is likely building a mental business case.
30+ secondsMixed
30s+ Decision Point: Case study section, additional product detail, secondary CTAs
Visitor who scrolls this far is highly qualified but may not find enough proof (pricing signals, ROI data, case study depth) to commit to a demo request without more nurturing content.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
7/10
Clear category, strong headline, distinctive VR visual — undermined by a low-contrast ghost CTA that fails to convert attention into action.
Copy & messaging
20%
7/10
6-minute test, 98% accuracy, and 50-state legal are strong proof points but are scattered below the fold instead of leading in the hero.
Call-to-action
15%
5/10
Single ghost button with adequate label but poor visual contrast; no secondary CTA for mid-funnel visitors who need more education before committing.
Trust & social proof
15%
5/10
Three logos and one SMB testimonial is insufficient for an enterprise sale; Zurich is credible but the overall proof stack is thin relative to the claims made.
Visual design & layout
10%
7/10
Clean, professional aesthetic with good use of the amber accent color; hero image is distinctive but the full-page scroll reveals a sparse lower section.
Page structure & flow
8%
6/10
Logical hero-to-proof-to-features flow, but key differentiators like 98% accuracy and legal compliance are buried below the fold where they belong in the hero.
Technical & SEO signals
7%
7/10
Excellent PageSpeed score of 97 with fast FCP/LCP; 17 images missing alt text is a meaningful SEO and accessibility gap for a regulated-industry product.
Differentiation & positioning
5%
8/10
Ocular-test methodology, 98% accuracy, broad spectrum detection, and 50-state legality are genuinely differentiated claims that competitors cannot easily match.

Page speed

Based on real Chrome user data
97/100
Overall score
Combined performance rating
1.7 s
Largest paint
Time until the main content is visible
0.02
Layout shift
How much the page moves while loading
1.5 s
First paint
Time until something first appears

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