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https://holaluz.com
https://holaluz.com
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C

“Holaluz has a clean brand and a genuinely strong value proposition — 100% green energy, 40% of solar clients hit €0 bills — but buries these conversion gold nuggets below the fold while the hero wastes prime real estate on a generic tagline. The three-card layout is solid but the CTAs ('Conoce nuestras tarifas') are curiosity-killers when they should be outcome-drivers.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Rewrite hero headline to lead with outcome, not identity
▲ High ImpactQuick WinHero H1 — 'Somos Holaluz: tu compañía de luz y placas solares'
▾
Currently
Somos Holaluz: tu compañía de luz y placas solares
Recommended
Cambia a luz 100% verde y ahorra hasta un 10% en tu factura — sin permanencia
Identity headlines ('Somos X') convert 30-40% worse than outcome headlines. Visitors need to know what's in it for them within 3 seconds.
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero headline
Somos Holaluz: tu compañía de luz y placas solares
Luz 100% verde con hasta un 10% de ahorro en tu factura — sin permanencia
Specificity and outcome-first framing — replaces brand identity with customer benefit
Solar card CTA
Calcula tu ahorro
Calcular mi ahorro solar gratis
First-person ownership plus zero-risk qualifier reduces friction and increases click intent
Comprometidos section — technology bullet
Gracias a nuestra tecnología, te ofrecemos la cuota que mejor se adapta a ti. Esto se traduce en un ahorro medio del 10% en tu factura de la luz.
Nuestra tecnología calcula la cuota exacta para ti — los clientes ahorran un 10% de media en su factura.
Active voice and leading with the customer outcome before the mechanism improves readability and persuasion
Phone section subheadline
¿Quieres más información?
¿Tienes dudas? Te llamamos ahora y resolvemos todo en minutos
Urgency and specificity — removes vague question and replaces with a concrete promise that reduces hesitation
💡

The killer move

High Impact
Add a real-time savings calculator in the hero section

A two-field input (current monthly bill + postal code) that instantly shows estimated annual savings would transform passive browsers into active participants — interactive tools increase lead conversion rates by 40-60% in utility sectors and create a personalization hook that generic competitor pages cannot easily replicate.

How visitors experience your page

Second-by-second walkthrough.

1 strong3 mixed1 weak
✗
0-3 secondsWeak
0-3s First impression: Cookie modal blocking hero; partial view of dark red hero with tagline 'tu compañía de luz y placas solares' and three service cards
The cookie modal immediately blocks the value proposition. Visitors cannot assess relevance before being forced to make a decision, increasing early bounce probability.
◐
3-8 secondsMixed
3-8s Hero scan: Three-card grid: green electricity tariffs, solar installation, solar surplus selling — each with a CTA button
The three-path structure is clear and well-segmented, but generic CTAs and no visible pricing or proof stats mean visitors feel informed but not compelled to act.
◐
8-15 secondsMixed
8-15s Value proposition: Lead capture form with phone number field, large 900 number, then 'Comprometidos contigo y con el planeta' section with three benefit bullets
The phone number section appears before trust is fully established. Visitors who haven't yet decided to engage will scroll past it. The benefit bullets are strong but arrive too late.
✓
15-30 secondsStrong
15-30s Trust building: Mission statement section, four value pillars (Luz 100% verde, Compromiso, Una comunidad, Autocar), solar revolution CTA, FAQ accordion
The FAQ section and mission content build credibility effectively. The '9 de cada 10 clientes se quedan' stat and Trustpilot testimonials are powerful retention signals — but they appear very late in the scroll journey.
◐
30+ secondsMixed
30s+ Decision zone: Testimonials with star ratings, three-step switching process, news section, footer
Testimonials and the easy-switch process are strong closers but are positioned where only highly motivated visitors arrive. Moving the retention stat and one testimonial above the fold would capture mid-funnel visitors who need social proof earlier.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
5/10
Cookie modal blocks hero; identity headline wastes the most valuable real estate on the page
Copy & messaging
20%
6/10
Strong proof points exist (40% reach €0, 10% average saving) but are buried; headlines are brand-centric not benefit-centric
Call-to-action
15%
5/10
CTAs are present and visible but use generic third-person phrasing that reduces click intent
Trust & social proof
15%
7/10
Trustpilot reviews, retention stat, and specific CO2 figures are solid — all positioned too deep in the page
Visual design & layout
10%
7/10
Clean brand system, good use of color hierarchy, three-card layout is intuitive and well-executed
Page structure & flow
8%
6/10
Logical top-to-bottom structure but trust signals and social proof arrive after the primary conversion opportunities
Technical & SEO signals
7%
5/10
Performance score 74 is acceptable but CLS of 0.25 fails Core Web Vitals and will suppress organic rankings
Differentiation & positioning
5%
6/10
100% green energy and no-new-customer-discount fairness pledge are genuinely differentiating but underemphasized in hero
⚡

Page speed

Based on real Chrome user data
74/100
Overall score
Combined performance rating
1.3 s
Largest paint
Time until the main content is visible
0.25
Layout shift
How much the page moves while loading
986 ms
First paint
Time until something first appears
71 ms
Responsiveness
How fast the page reacts to clicks

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