https://www.dns-net.de/glasfaser/tarife/dertarif
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65of 100
“The hero delivers a solid value stack with 1.000 MBit/s, Wi-Fi 7 router, and TV bundle — but the primary CTA 'Verfügbarkeit prüfen' appears only once above the fold while the price is buried in superscript footnotes. The Wechselgarantie bullet is doing heavy lifting but reads like fine print, not a confidence-builder.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Elevate price anchor and post-promo price transparency
▲ High ImpactQuick WinDERTarif 1.000: 9 Monate nur je 19,99 €5 subheadline
Currently
9 Monate nur je 19,99 €5 — footnote 5 hides the 74,99 € regular price
Recommended
Show '19,99 €/Monat für 9 Monate, danach 74,99 €' inline, not in footnotes — use strikethrough on 99,99 € anchor to reinforce savings
Hidden post-promo pricing is a top trust killer in German telecom; BNetzA guidelines and consumer expectations demand transparency upfront — surfacing it builds trust and reduces churn-driven cancellations
2
Add a second CTA button directly below the bullet list
▲ High ImpactQuick WinHero right column — single 'Verfügbarkeit prüfen' CTA at bottom of visible area
3
Reframe Wechselgarantie as a trust badge, not a bullet
Medium ImpactQuick WinWechselgarantie bullet in hero copy
4
Surface Trustpilot rating above the fold
Medium ImpactQuick WinTrustpilot widget visible only below hero section in full-page view
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
H1 headline
Glasfaser-Speed. Alles drin. Schluss mit Warten.
→1.000 MBit/s Glasfaser. Alles inklusive. Sofort verfügbar.
Specificity principle — replacing vague 'Schluss mit Warten' with the concrete speed figure and availability hook matches what fiber shoppers actually search for
DERTarif 1.000 subheadline price line
DERTarif 1.000: 9 Monate nur je 19,99 €5
→DERTarif 1.000: 9 Monate je 19,99 € mtl. — danach 74,99 € oder flexibel wechseln
Transparency principle — surfacing the post-promo price inline eliminates the footnote anxiety that causes German consumers to abandon before clicking
Wechselgarantie bullet
Wechselgarantie: Nach 9 Monaten flexibel in kleineren Tarif ab 44,99 € wechseln oder für 74,99 € mtl. im DERTarif 1.000 bleiben5
→Kein Risiko: Nach 9 Monaten frei wählen — günstiger Tarif ab 44,99 € oder im DERTarif 1.000 für 74,99 € bleiben
Risk reversal framing — leading with 'Kein Risiko' converts a confusing pricing footnote into a confidence signal that reduces hesitation
Tariff section tip text
Tipp: Teste jetzt für 9 Monate unseren DERTarif 1.000 zum Aktionspreis! Danach kannst Du entscheiden, ob Du im DERTarif bleibst, oder in einen langsameren Tarif wechselst.
→Jetzt 9 Monate für 19,99 €/Monat testen — danach selbst entscheiden. Kein Risiko, volle Flexibilität.
Urgency plus risk reversal — shorter, punchier framing with explicit flexibility reassurance reduces the cognitive load that kills mid-funnel conversions
💡
The killer move
High ImpactAdd an inline availability micro-converter in the hero
Replace the 'Verfügbarkeit prüfen' button with an inline postcode input field directly in the hero — German fiber shoppers' single biggest question is 'is it available at my address?' and removing the click-to-check friction can lift qualified lead starts by 30-50% based on comparable ISP landing page tests.
How visitors experience your page
Second-by-second walkthrough.
2 strong3 mixed
✓
0-3 secondsStrong
0-3s First Impression: DNS:NET logo, nav with Glasfaser/VDSL/Fernsehen, hero image of router with DERTarif branding, H1 headline, orange CTA button
Brand and category are immediately clear; the orange CTA is visible and the router image reinforces the product — visitor understands this is a fiber internet offer within 2 seconds
◐
3-8 secondsMixed
3-8s Value Scan: Five bullet points: 1.000 MBit/s, Premium-Router, 120+ TV channels, phone flat, Wechselgarantie — price 19,99 € visible
Value stack is comprehensive but the Wechselgarantie bullet is dense and the footnote superscripts (2,3,4,5) create subconscious distrust — visitor may hesitate before clicking CTA
◐
8-15 secondsMixed
8-15s Credibility Check: Trustpilot widget below hero, tariff comparison carousel with NETZPOWER ULTRA and DERTarif 1.000 cards, pricing at 19,99 €
Trustpilot is reassuring but placed too low; the tariff carousel requires interaction to compare options — visitors who need validation before acting may scroll past the primary CTA
✓
15-30 secondsStrong
15-30s Deep Evaluation: Welcher Tarif für wen section with persona images, speed comparison chart (Glasfaser vs VDSL), Premium-Router section
Speed comparison chart is a strong differentiator — visually demonstrates fiber superiority over VDSL; persona-based targeting helps visitors self-select, reducing decision fatigue
◐
30+ secondsMixed
30+s Decision or Exit: Wechselgarantie explainer, 0€ Hausanschlusskosten callout, DERTarif Komplettpaket feature grid, footer with legal footnotes
The 0€ Hausanschlusskosten is a powerful objection-handler buried at the bottom — moving it higher would capture fence-sitters; visitors who reach footer without converting likely need a sticky CTA bar
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
7/10
Clear product, visible price, and strong CTA — but Trustpilot and risk reversal are below fold, and footnote superscripts undermine trust
Copy & messaging
20%
6/10
Benefit bullets are solid but headline is generic, post-promo pricing is hidden in footnotes, and Wechselgarantie reads as fine print not a selling point
Call-to-action
15%
6/10
Single orange CTA is well-styled but appears only once in the hero and sits below the bullet list — a second above-fold CTA is missing
Trust & social proof
15%
5/10
Trustpilot 4.4 with 1,738 reviews exists but is placed below the fold; no customer logos, no local authority signals visible in hero
Visual design & layout
10%
7/10
Clean two-column hero, consistent orange brand color, good use of checkmarks — router image is generic but functional
Page structure & flow
8%
7/10
Logical progression from hero to tariff selection to persona targeting to speed proof — 0€ Hausanschluss objection handler is too far down
Technical & SEO signals
7%
9/10
Exceptional PageSpeed score of 97, LCP at 746ms, CLS 0.03 — technical performance is best-in-class for this industry
Differentiation & positioning
5%
6/10
Speed comparison vs VDSL is effective but DERTarif branding is unique without explaining why DNS:NET is better than Telekom or Vodafone
⚡
Based on real Chrome user dataPage speed
97/100
Overall score
Combined performance rating
746 ms
Largest paint
Time until the main content is visible
0.03
Layout shift
How much the page moves while loading
672 ms
First paint
Time until something first appears
45 ms
Responsiveness
How fast the page reacts to clicks
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