https://mrsool.co
30of 100
30of 100
“The hero crops the headline so badly that 'Order Food and Drink' is half-visible behind a giant logo watermark, and the stats section literally reads '0 M+ Registered Customers' — animated counters that never fired in the screenshot. A CLS score of 1.00 confirms the page is physically jumping around on load, which is the single worst user experience metric possible.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Fix catastrophic layout shift immediately
▲ High ImpactSome WorkFull page — CLS score of 1.00
Currently
CLS = 1.00, meaning content shifts a full viewport height on load
Recommended
Reserve explicit width/height on all images and hero video; lazy-load below-fold assets; target CLS below 0.1
Google's CWV data shows CLS above 0.25 directly tanks both SEO rankings and bounce rate; 1.00 is catastrophically bad and likely causes users to misclick CTAs
2
Reposition hero headline so it is fully readable
▲ High ImpactSome WorkHero section — 'Mrsool helps you, Order Food and Drink' text
3
Replace zeroed-out social proof counters with static fallback values
▲ High ImpactQuick WinStats row — '0 M+ Registered Customers, 0 M+ Orders, 0 m+ Partners, 0 K+'
4
Add app store download buttons to hero CTA area
Medium ImpactQuick WinHero CTA — single 'Order now' button
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero headline
Mrsool helps you, Order Food and Drink
→Order Anything, Delivered in Minutes — Food, Groceries, Parcels & More
Specificity and benefit-first framing; the original is vague and incomplete — this communicates the full value proposition immediately
Hero subheadline
Born from Everyday Hassles, Built for Everyday Solutions
→15M+ customers trust Mrsool to deliver anything, anywhere in the city — in minutes.
Social proof + specificity replaces a generic tagline with a credibility-building claim that answers 'why should I trust this?'
Trusted Brother section intro
What if you could have a brother in every corner of the city?
→Imagine a reliable helper available 24/7 in every corner of your city — that's Mrsool.
Clarity over cleverness; the 'brother' metaphor is culturally resonant but needs an immediate payoff for new visitors unfamiliar with the brand
Meta title
MRSOOL | We Say It, We Do It
→Mrsool — Order Food, Groceries & Anything Delivered Fast in Saudi Arabia
SEO keyword targeting and value proposition clarity; the current title wastes the most important on-page SEO real estate on a slogan
💡
The killer move
High ImpactLaunch a geo-personalized hero with live delivery time proof
Detect the visitor's city and display a real-time or average delivery time in the hero — 'Delivering in Riyadh in under 25 minutes' — turning an abstract promise into a concrete, verifiable claim that competitors cannot easily copy and that directly addresses the primary purchase objection for delivery apps.
How visitors experience your page
Second-by-second walkthrough.
3 mixed2 weak
✗
0-3 secondsWeak
0-3s First Impression: Large abstract logo image dominating the viewport, partially visible headline, nav bar with Order Now highlighted in green
Visitor cannot read the full headline and sees no clear value proposition — the decorative logo image consumes 70% of above-fold space, creating confusion about what the service does
✗
3-8 secondsWeak
3-8s Orientation: Partial text 'Mrsool helps you, Order Food and Drink' and a dark background section beginning to appear
No subheadline, no CTA visible, no social proof — visitor has no reason to scroll and no action to take; high probability of bounce at this stage
◐
8-15 secondsMixed
8-15s Consideration: Scrolling reveals 'Born from Everyday Hassles' subhead, 'Order now' button, and the Trusted Brother narrative section
The brand story is warm and differentiated but arrives too late; visitors who made it here are engaged but the zeroed stats counter actively damages credibility
◐
15-30 secondsMixed
15-30s Evaluation: Values section (Customer First, We're Owners, We're a Team, Kind and Humble) and service category cards
Internal values copy belongs in a careers page, not a customer-facing homepage; it consumes prime scroll real estate that should show service breadth and proof
◐
30+ secondsMixed
30s+ Decision: Service descriptions for Order Anything, Send It, Get Me, Moaaqeb with Explore service buttons
Service variety is compelling but arrives far too deep in the page; visitors who reach here are self-selected survivors — most have already bounced without seeing this value
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
2/10
Headline is partially hidden behind a decorative image, no CTA is visible above fold, and the layout communicates nothing about the service within 3 seconds
Copy & messaging
20%
4/10
Brand story is warm and culturally resonant but the values section is internal-facing copy misplaced on a customer acquisition page
Call-to-action
15%
3/10
Single 'Order Now' nav link and one hero button with no app store links, no urgency, and no supporting proof — severely underperforming for a delivery app
Trust & social proof
15%
2/10
Stats counters display 0 on load, no testimonials, no ratings, no press logos — the trust section actively destroys credibility rather than building it
Visual design & layout
10%
4/10
Green brand color is distinctive but the hero image overwhelms content, text contrast is poor on dark backgrounds, and the layout has no clear visual hierarchy
Page structure & flow
8%
3/10
Internal values content appears before service descriptions, burying the most conversion-relevant information deep in the page flow
Technical & SEO signals
7%
2/10
CLS of 1.00 is catastrophic, LCP of 4.1s is poor, 32 of 34 images lack alt text, and the meta title wastes SEO value on a brand slogan
Differentiation & positioning
5%
5/10
The Trusted Brother concept is genuinely differentiated and culturally resonant for the Saudi market but is buried and never connected to a conversion action
⚡
Based on real Chrome user dataPage speed
71/100
Overall score
Combined performance rating
4.1 s
Largest paint
Time until the main content is visible
1.00
Layout shift
How much the page moves while loading
1.8 s
First paint
Time until something first appears
60 ms
Responsiveness
How fast the page reacts to clicks
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