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https://zgodbicazate.si
https://zgodbicazate.si
Screenshot of zgodbicazate.si
70of 100
B−

“A genuinely beautiful product with a smart freemium funnel — the 'Sestavi brezplačen koncept' CTA appears four times and the 4-step process section is textbook clarity. The main conversion leak is trust: zero visible testimonials above the fold, no review count, and the price anchor (10.99€) is buried in a floating badge rather than celebrated in the hero where it would eliminate price anxiety instantly.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Surface social proof in the hero section
▲ High ImpactQuick WinHero left column — below the subtitle paragraph, above the CTA buttons
▾
Currently
No testimonials, ratings, or customer counts visible above the fold
Recommended
Add a star rating row: 5 stars + 'Več kot 200 zadovoljnih staršev' with 1-2 micro-quotes directly under the subtitle paragraph
Nielsen Norman research shows social proof in the hero increases conversion 15-30%; gifting decisions are high-anxiety and peer validation is the fastest trust shortcut
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero eyebrow label
DARILO, KI GA ZAGOTOVO ŠE NIMA
EDINSTVENO DARILO ZA VSAKEGA OTROKA
Specificity — the current line is a claim; the rewrite adds the benefit dimension (uniqueness per child) which is the core differentiator
Hero subtitle paragraph
Za nečaka, krščenko, vnukinjo ali otroka prijateljev. Iz njegovega značaja, najljubših stvari in bližnjih nastane celotna osebna slikanica, ki je ne more že imeti doma.
Za nečaka, krščenko ali vnukinjo — iz njegovega značaja in najljubših stvari nastane 27-stranska slikanica, ki je nihče drug ne bo imel. Digitalno že za 10,99 €.
Specificity + price anchoring — adds page count (concrete proof of value) and surfaces the price to eliminate anxiety before the CTA
Section headline above 4-step process
Najprej koncept. Nato celotna knjiga.
Od tvojih odgovorov do knjige v 24 urah — v 4 korakih.
Urgency + specificity — the 24-hour promise is a powerful differentiator buried in step 3; surfacing it in the section headline makes the whole process feel fast and low-risk
Final CTA section headline
Darilo, ki ga zagotovo še nima.
Začni brezplačno. Knjiga je pripravljena v 24 urah.
Action orientation + urgency — the closing section should drive action, not restate the value prop already used in the hero eyebrow
💡

The killer move

High Impact
Launch a gift-occasion landing page with dynamic headline personalization

Create dedicated pages for top gift occasions (krst, rojstni dan, božič) with occasion-specific headlines and UTM-tracked ad campaigns — personalized landing pages for gifting contexts convert 40-60% better than generic homepages because they match the visitor's exact emotional state and search intent.

How visitors experience your page

Second-by-second walkthrough.

3 strong2 mixed
✓
0-3 secondsStrong
0-3s First impression: Clean warm hero with large serif headline, illustrated book photo, two CTAs and nav with 'Sestavi koncept' button
Visual warmth and clear product category land immediately; visitor understands 'personalized children's book as gift' within 2 seconds — strong orientation
◐
3-8 secondsMixed
3-8s Value scan: Subtitle copy listing recipients, primary CTA 'Sestavi brezplačen koncept', secondary 'Poglej razprtje', floating price badge 10.99€
Visitor wants to know cost and effort — price is visible but small; 'brezplačen' (free) concept builder is reassuring but no social proof creates a trust gap at decision moment
✓
8-15 secondsStrong
8-15s Process evaluation: 4-step process section with icons, clear step labels, price confirmation at step 2 (10.99€)
The funnel transparency here is excellent — visitor sees exactly what they commit to and when; this section likely recovers hesitant visitors who scrolled past the hero
✓
15-30 secondsStrong
15-30s Pricing and options: Two-column pricing: Digital 10.99€ vs Print add-on +24.10€, feature lists, CTA button
Clean pricing comparison with clear default (digital) and optional upsell (print) reduces decision fatigue; visitor can commit at low risk and upgrade later
◐
30+ secondsMixed
30s+ Proof and commitment: Interactive book flipper with Lina example, final CTA section, footer with social links
The book preview is the strongest trust builder on the page but arrives too late; visitors who reach it are likely already converted — those who bounced earlier never saw the best proof

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
7/10
Warm, on-brand hero with clear product and dual CTAs; loses points for absent social proof and buried price anchor
Copy & messaging
20%
7/10
Slovenian copy is natural and benefit-led; the 24-hour promise and free concept builder are undersold in headlines
Call-to-action
15%
8/10
'Sestavi brezplačen koncept' is repeated consistently with 'brezplačen' doing heavy lifting to reduce friction
Trust & social proof
15%
4/10
Testimonials exist per metadata but are invisible above fold; no review count, star rating, or customer volume claim anywhere prominent
Visual design & layout
10%
8/10
Cohesive warm palette, strong typography hierarchy, product photography is high quality and emotionally resonant
Page structure & flow
8%
7/10
Logical hero-to-process-to-pricing-to-proof flow; book preview section would convert better if moved earlier
Technical & SEO signals
7%
10/10
Perfect PageSpeed 100, LCP 0.7s, CLS 0.001, SEO 100 — technically flawless, a rare achievement
Differentiation & positioning
5%
7/10
Free concept builder as risk-reversal is genuinely differentiated; 24-hour delivery promise is strong but not prominent enough in hero
⚡

Page speed

Tested via Google Lighthouse
100/100
Overall score
Combined performance rating
0.7 s
Largest paint
Time until the main content is visible
0.001
Layout shift
How much the page moves while loading
0.6 s
First paint
Time until something first appears
0.7 s
Interactive
Time until the page is fully usable
Accessibility: 96SEO: 100Best Practices: 92

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