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https://www.raisin.com/de-de/
https://www.raisin.com/de-de/
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65of 100
C+

“Raisin leads with a strong claim — 'Deutschlands größte Zinsplattform' — but the privacy modal immediately buries the hero, and the dual-CTA split between account opening and the new Altersvorsorgedepot dilutes conversion focus. The live rate comparison table is the page's most powerful trust asset yet it sits halfway down the page where most visitors never reach it.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Consolidate hero CTAs to single primary action
▲ High ImpactQuick WinDual CTA buttons: 'Kostenloses Konto eröffnen' and 'Mehr zum Altersvorsorgedepot'
▾
Currently
Two equal-weight CTAs competing for attention in the hero
Recommended
Make 'Kostenloses Konto eröffnen' the dominant filled CTA; demote Altersvorsorgedepot to a text link or secondary banner below the fold
Dual primary CTAs create decision paralysis (Hick's Law). Single-CTA heroes consistently outperform split-CTA by 20-30% in fintech A/B tests.
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero headline
Deutschlands größte Zinsplattform
Deutschlands größte Zinsplattform – bis zu 3,15 % p.a.
Specificity: adding the concrete rate number transforms a brand claim into a value proposition and immediately answers the visitor's primary question
Hero subheadline
Ein Konto, 650 Angebote für Tages- und Festgelder, eine Vermögensverwaltung und Rürup-Rente zum Sparen, Investieren und Vorsorgen.
Ein kostenloses Konto. 650 geprüfte Angebote von europäischen Banken. Mehr Zinsen – ohne Aufwand.
Benefit-led framing: replaces a product list with outcome-focused language; 'ohne Aufwand' addresses the key objection of complexity in switching savings accounts
Primary CTA button
Kostenloses Konto eröffnen
Jetzt kostenlos registrieren – in 5 Minuten
Urgency plus friction reduction: specifying '5 Minuten' lowers perceived effort, a proven tactic for financial signup CTAs
Altersvorsorgedepot announcement copy
Neu ab Januar: Das staatlich geförderte Altersvorsorgedepot. Jetzt auf die Warteliste setzen und erfahren, wie Sie die staatlichen Förderungen vollständig ausschöpfen können.
Neu: Altersvorsorgedepot mit bis zu 540 € staatlicher Förderung pro Jahr. Jetzt Warteliste sichern.
Specificity and loss aversion: leading with the concrete euro benefit (540 €) and 'sichern' creates urgency around a limited-availability product
💡

The killer move

High Impact
Deploy a personalized rate calculator in the hero

Replace the static hero subheadline with a two-field inline calculator (investment amount + preferred term) that instantly shows the visitor their projected interest earnings — converting an abstract platform claim into a personal financial outcome before they scroll an inch.

How visitors experience your page

Second-by-second walkthrough.

1 strong3 mixed1 weak
✗
0-3 secondsWeak
0-3s First impression: Privacy modal overlaying the hero, partially visible headline 'Deutschlands größte Zinsplattf...' and two CTAs behind the modal
The modal immediately blocks the value proposition. Visitors cannot read the headline or evaluate the offer — first impression is a consent wall, not a product pitch. High early exit risk.
◐
3-8 secondsMixed
3-8s Hero evaluation: After dismissing modal: full headline, subheadline listing 650 offers, dual CTAs, hero image of woman with 540€ Grundzulage callout
The headline establishes category leadership but lacks a rate number. The 540€ callout on the image is partially obscured and competes with the primary account-opening CTA — visitor is unsure which action to take.
◐
8-15 secondsMixed
8-15s Credibility scan: Awards strip (TÜV, multiple award badges), Kinderdepot feature section with ETF yield claims up to 7.6% p.a.
Awards are present but small and low-contrast. The Kinderdepot section introduces a third product before the visitor has committed to the primary offer — attention is fragmented across savings, retirement, and children's depot.
✓
15-30 secondsStrong
15-30s Rate comparison exploration: Live rate comparison table with FIMBank 2.26%, Klarna 3.00%, Morgan Stanley 3.00%, Aareal 3.00% and full filterable table below
This is the page's strongest conversion section — real rates from named banks with deposit protection labels. Visitors who reach here are highly qualified and likely to convert. The problem is most won't scroll this far.
◐
30+ secondsMixed
30s+ Deep engagement: Feature benefits section ('Oh, wie zinst das schön'), Festgeld stability section, footer trust signals
The lifestyle copy section feels generic for a fintech audience that arrived with a specific savings intent. Visitors still undecided at this point need a sticky CTA or a rate-anchored re-engagement prompt, neither of which is visible.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
6/10
Strong category claim but privacy modal blocks the hero on load, dual CTAs split focus, and no rate number in the headline misses the primary conversion hook
Copy & messaging
20%
6/10
Subheadline lists features rather than benefits; Altersvorsorgedepot announcement buries the 540€ figure; rate specificity only appears mid-page
Call-to-action
15%
5/10
Two competing primary CTAs in the hero create Hick's Law paralysis; no sticky CTA for scrollers; button copy is functional but not benefit-driven
Trust & social proof
15%
7/10
TÜV certification, named partner banks (Klarna, Morgan Stanley), deposit protection labels, and multiple awards are present but positioned too far below the fold
Visual design & layout
10%
7/10
Clean blue-and-white brand system, good typography hierarchy, hero image is warm and relevant; rate table is well-structured and scannable
Page structure & flow
8%
5/10
Page introduces three distinct products (savings, Kinderdepot, Altersvorsorgedepot) before establishing the core value proposition — flow lacks a single conversion spine
Technical & SEO signals
7%
9/10
PageSpeed 91, FCP 1.0s, LCP 1.1s, CLS 0.04 — exceptional Core Web Vitals; canonical set correctly; all images have alt text
Differentiation & positioning
5%
7/10
'Deutschlands größte Zinsplattform' with 650 offers is a defensible and specific claim; TÜV certification and named EU bank partners meaningfully differentiate from neobanks
⚡

Page speed

Based on real Chrome user data
91/100
Overall score
Combined performance rating
1.1 s
Largest paint
Time until the main content is visible
0.04
Layout shift
How much the page moves while loading
1.0 s
First paint
Time until something first appears
140 ms
Responsiveness
How fast the page reacts to clicks

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