https://airtasker.com
https://airtasker.com
Screenshot of airtasker.com
65of 100
C+

The hero nails brand energy with a bold illustrated style and solid social proof, but 'GET ANYTHING DONE' is a generic promise that every marketplace uses — the subhead 'Post any task. Pick the best person. Get it done.' does the real work yet sits tiny beneath a massive cartoon. The dual CTA split between posters and Taskers dilutes primary conversion focus, and the F1 sponsorship banner immediately below the fold screams brand budget but adds zero task-posting intent.

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Elevate the subheadline and add a task-input field in the hero
High ImpactSome WorkHero subhead: 'Post any task. Pick the best person. Get it done.' + CTA buttons
Currently
Two ghost/outline buttons below a small subhead with no input field
Recommended
Add an inline search/task-input field ('What do you need done?') with a single primary CTA button directly in the hero, reducing friction to zero clicks before intent capture
TaskRabbit and Thumbtack both use inline task-entry in the hero; reducing steps to first interaction consistently lifts conversion 15-30% in marketplace tests

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero subheadline
Post any task. Pick the best person. Get it done.
Describe what you need, get quotes from vetted local Taskers, and pay only when you're satisfied.
Specificity and risk-reversal — names the process and removes payment anxiety in one sentence
Primary hero CTA
Post your task for free
Post Your Task — It's Free
Urgency and value reinforcement — the em-dash creates a beat that emphasizes the free benefit rather than burying it
Trust section headline
Trust and safety features for your protection
Your money is protected until the job is done right
Outcome-focused framing over feature listing — speaks directly to the poster's biggest fear (paying for bad work)
Social proof stat bar
1M+ customers 2.5M+ tasks done 4M+ user reviews
1M+ happy customers 2.5M tasks completed 4M verified reviews
Adding 'happy' and 'verified' transforms raw numbers into trust signals — specificity and social proof principles
💡

The killer move

High Impact
Surface the escrow payment model as the hero differentiator

Airtasker's pay-on-completion escrow is a genuine category differentiator that eliminates the top barrier to first-time marketplace use — fear of paying for bad work. Move this message into the hero subhead or a trust badge directly beneath the primary CTA, and watch first-time poster conversion lift materially.

How visitors experience your page

Second-by-second walkthrough.

2 strong2 mixed1 weak
0-3 secondsStrong
0-3s first impression: Bold illustrated hero with 'GET ANYTHING DONE', dual CTAs, Trustpilot badge, three stat pills
Brand energy is immediately clear and the illustrated style is distinctive; visitor understands this is a task marketplace but the generic headline doesn't differentiate from competitors
3-8 secondsMixed
3-8s intent evaluation: Subhead, two equal-weight CTA buttons, social proof stats
Visitor must choose between posting and earning — if they came to hire, the Tasker CTA creates momentary confusion; no input field means an extra click before any commitment
8-15 secondsWeak
8-15s scroll engagement: F1 sponsorship banner, then 'Post your first task in seconds' with 3-step process and category grid
The F1 banner is a hard context switch that breaks task-posting momentum; visitors who scroll past it must re-engage with the product — a measurable drop-off risk
15-30 secondsStrong
15-30s trust building: Trust and safety section with secure payments, ratings, insurance icons; photo of satisfied customer
The three trust pillars directly address the top objections for a new marketplace user; insurance mention is a genuine differentiator that most competitors don't surface this prominently
30+ secondsMixed
30s+ decision or exit: Tasker recruitment section, 160K earners stat, Hassan profile card, blog articles, footer category links
Page pivots heavily to Tasker recruitment in the lower half, which may confuse poster-intent visitors who scrolled for reassurance; no sticky CTA or re-engagement prompt to recapture intent before exit

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
7/10
Visually distinctive and energetic but the generic headline and equal-weight dual CTAs leave conversion points on the table
Copy & messaging
20%
6/10
Functional and clear but lacks specificity, outcome language, and risk-reversal that would push a hesitant first-time user to act
Call-to-action
15%
5/10
Dual CTAs with identical visual weight and no inline task-entry field create unnecessary friction and decision paralysis
Trust & social proof
15%
7/10
Strong stat bar, Trustpilot badge, and a dedicated trust section with insurance mention; 4.0 rating slightly undermines confidence
Visual design & layout
10%
8/10
Cohesive brand system, strong illustration style, and good use of color contrast throughout the page
Page structure & flow
8%
6/10
F1 banner interrupts the critical post-hero scroll; lower half pivots to Tasker recruitment without re-engaging poster intent
Technical & SEO signals
7%
7/10
Performance score 86 with 1.4s FCP and 2.2s LCP is solid; 11 images missing alt text is an accessibility and SEO gap
Differentiation & positioning
5%
5/10
GET ANYTHING DONE is indistinguishable from TaskRabbit or Thumbtack; insurance and escrow payment are real differentiators buried below the fold

Page speed

Based on real Chrome user data
86/100
Overall score
Combined performance rating
2.2 s
Largest paint
Time until the main content is visible
0.05
Layout shift
How much the page moves while loading
1.4 s
First paint
Time until something first appears
118 ms
Responsiveness
How fast the page reacts to clicks

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