https://www.iyzico.com
55of 100
55of 100
“iyzico is trying to serve two masters on one hero — consumers and merchants — with a vague 'easy and safe shopping' headline that commits to neither. The single 'Fırsatları Gör' CTA is a missed conversion opportunity when 93% customer satisfaction and ₺400B transaction volume are buried halfway down the page where no one will see them.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Split hero CTA by audience segment
▲ High ImpactSome WorkSingle 'Fırsatları Gör' button in hero
Currently
One generic CTA button centered below headline
Recommended
Two side-by-side CTAs: 'Alışverişe Başla' (consumer, secondary style) and 'Hemen Başvur' (merchant, primary filled), matching the dual nav segments already present
Dual-audience pages with a single CTA suffer from message-to-market mismatch; segmented CTAs increase relevance and reduce bounce for both cohorts (Nielsen Norman Group dual-audience pattern)
2
Move social proof stats above the fold
▲ High ImpactQuick Win'Rakamlarla iyzico' section with ₺400B hacim and %93 müşteri memnuniyeti
3
Sharpen hero headline with a concrete value proposition
▲ High ImpactQuick WinHero headline 'iyzico ile alışverişleriniz kolay ve güvenli'
4
Elevate merchant signup path visibility
Medium ImpactQuick Win'Hemen Başvur' button in top navigation (right side)
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero headline
iyzico ile alışverişleriniz kolay ve güvenli
→iyzico ile Öde: 14 Milyon Alışverişte Kanıtlanmış Güven
Specificity + social proof — replaces a generic claim with a verifiable number that builds immediate credibility for a payment brand
Hero CTA button
Fırsatları Gör
→Ücretsiz Başla
Action clarity + loss aversion removal — 'Fırsatları Gör' is passive and vague; 'Ücretsiz Başla' signals zero risk and drives commitment
Section headline for dual audience split
iyzico'nun Ayrıcalıklı Dünyası Herkes İçin!
→Alıcı mısın, Satıcı mı? iyzico İkisi İçin de Çalışır.
Audience segmentation clarity — directly acknowledges the dual audience and reduces cognitive load by helping visitors self-select immediately
kolai feature section headline
kolai Ara, Kolay Bul!
→Yapay Zeka ile Alışveriş: Aklındakini Tarif Et, kolai Bulsun
Benefit-first framing + AI credibility — explains the mechanism and outcome rather than just a playful tagline, increasing feature comprehension
💡
The killer move
High ImpactImplement an intent-based hero split test with dynamic routing
Replace the single hero with a two-panel interactive selector — consumer vs. merchant — that on click dynamically loads a tailored hero, CTA, and social proof block. This mirrors Stripe's audience-routing approach and can lift qualified signups 20-40% by eliminating the dual-audience dilution that currently makes every visitor feel only half-addressed.
How visitors experience your page
Second-by-second walkthrough.
2 strong2 mixed1 weak
◐
0-3 secondsMixed
0-3s First Impression: Blue hero with large headline 'alışverişleriniz kolay ve güvenli', floating product images (shoe, sweater), single 'Fırsatları Gör' CTA, dual nav menus
Visitor gets 'payment or shopping platform' but cannot immediately tell if this is for them as a consumer or a business — dual nav creates instant ambiguity that slows decision-making
✗
3-8 secondsWeak
3-8s Orientation: Cookie banner partially obscures below-fold content; kolai AI assistant section with QR code becomes visible on scroll
Cookie banner blocks early scroll discovery; the kolai feature is interesting but leads with a QR code — a mobile-first element on a desktop page — creating a channel mismatch that breaks flow
✓
8-15 secondsStrong
8-15s Value Assessment: Dual audience split cards (Kendim İçin / İşim İçin), partner brand logos (Atasay, BKM Kitap, BSL, Camper), campaign section
Brand logos provide strong merchant credibility; the audience split cards help visitors self-select, but the cards lack specific benefit bullets — visitor still unsure what they get by clicking
✓
15-30 secondsStrong
15-30s Consideration: Özel Kampanyalar section with category filters, Rakamlarla iyzico stats (₺400B, 14M, %93), trusted brand logos (Samsung, Dyson, Amazon)
The stats section is genuinely compelling but arrives too late — visitors who made it here are already self-selected; the Samsung/Dyson/Amazon logos are powerful trust anchors wasted below the fold
◐
30+ secondsMixed
30s+ Decision: Entrepreneur support section, customer testimonial videos (Camper, BKM Kitap), footer with full product/solution links
Testimonials exist but hasTestimonials metadata shows false — likely video embeds not structured as reviews; no visible pricing, no final conversion CTA before footer, leaving high-intent visitors without a clear next step
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
5/10
Visually polished blue hero but single vague CTA and dual-audience ambiguity waste strong brand equity in the critical first 3 seconds
Copy & messaging
20%
5/10
Headlines are generic and benefit-light; powerful stats like ₺400B and %93 satisfaction are buried instead of leading the narrative
Call-to-action
15%
4/10
'Fırsatları Gör' is passive and uncommitted; no segmented CTAs for the clearly dual audience, and no pricing or signup CTA before the footer
Trust & social proof
15%
6/10
Strong brand partner logos and solid stats exist but are positioned too deep in the page to influence early-stage visitors effectively
Visual design & layout
10%
7/10
Clean, on-brand blue palette with good visual hierarchy; product imagery in hero is creative though slightly cluttered with floating objects
Page structure & flow
8%
5/10
Page tries to serve consumers and merchants sequentially rather than routing them efficiently; high-value proof points appear after most visitors have already decided
Technical & SEO signals
7%
8/10
Excellent PageSpeed score of 93 with 987ms FCP and 1.7s LCP; 6 images missing alt text is a minor accessibility gap worth fixing
Differentiation & positioning
5%
4/10
No clear articulation of why iyzico over competitors; 'kolay ve güvenli' is table stakes for any payment platform in Turkey
⚡
Based on real Chrome user dataPage speed
93/100
Overall score
Combined performance rating
1.7 s
Largest paint
Time until the main content is visible
0.00
Layout shift
How much the page moves while loading
987 ms
First paint
Time until something first appears
67 ms
Responsiveness
How fast the page reacts to clicks
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