https://khalti.com
50of 100
50of 100
“The hero is a blurry, dark stock photo with tiny white text — Nepal's 1st Unified Payment Platform deserves better than a background that looks like a CCTV screenshot. The 'VOTE GLOBALLY' banner hijacks prime real estate above the fold, and the actual value proposition is buried below a promotional distraction. 139 logos and 166 images suggest feature sprawl over conversion focus.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Replace blurry hero background with crisp, on-brand visual
▲ High ImpactSome WorkHero section full-page background image (Image 2 — dark, blurred photo)
Currently
Dark, heavily overlaid blurry photo of people; text barely legible at small size
Recommended
Use a clean illustrated or product-screenshot hero (app UI mockup on phone) with high contrast background — purple/white brand colors, no overlay needed
Nielsen Norman Group: users leave within 10-20 seconds if visual hierarchy fails. Illegible hero text kills first-impression trust instantly.
2
Remove or demote the VOTE GLOBALLY promotional banner from above-fold
▲ High ImpactQuick WinPurple 'VOTE GLOBALLY / Vote Now' banner occupying top hero slot
3
Add a primary CTA button directly in the hero alongside Sign Up
▲ High ImpactSome WorkHero CTA — single small orange 'Sign Up' button (Image 2)
4
Surface user count or transaction volume as social proof in hero
Medium ImpactQuick WinHero copy area — currently no social proof visible above fold
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero H1
Khalti Digital Wallet and Payment Gateway
→Nepal's Fastest Way to Pay Bills, Send Money & Recharge — All in One App
Specificity and benefit-led framing: names concrete actions users care about rather than product category labels
Hero subheadline
Pay bills, Send money and Accept payments online instantly from anywhere in Nepal using your phone.
→Join 5M+ Nepalis paying bills, topping up, and sending money in seconds. NRB licensed. Always secure.
Social proof + regulatory trust + speed specificity — three conversion levers in one line
Right-column tagline
Ek App for Infinite Possibilities
→One App. Every Payment. Anywhere in Nepal.
Clarity over cleverness — 'Infinite Possibilities' is vague; concrete scope (every payment, anywhere) is scannable and credible
Nav CTA button
Get Khalti
→Download Free App
Action specificity: 'Get Khalti' assumes brand familiarity; 'Download Free App' removes friction by clarifying the action and cost (free)
💡
The killer move
High ImpactBring 10 merchant logos and a live transaction counter into the hero
Display a real-time or daily-updated transaction count ('3.2M transactions today') alongside 10 recognizable merchant logos directly in the hero section — this transforms an abstract payment promise into visceral social proof, the single highest-leverage trust signal for financial app adoption in emerging markets.
How visitors experience your page
Second-by-second walkthrough.
1 strong3 mixed1 weak
✗
0-3 secondsWeak
0-3s First Glance: Blurry dark hero image, VOTE GLOBALLY banner, Khalti logo, nav with many items, tiny Sign Up button
Visitor cannot immediately parse what Khalti does or why they should care — the voting banner creates confusion about the site's purpose, increasing bounce risk
◐
3-8 secondsMixed
3-8s Orientation: Nepal's 1st Unified Payment Platform headline, Ek App tagline, merger explanation paragraph, The Promise bullet points
Headline is strong but positioned below fold on desktop; merger backstory is corporate-speak that delays the user's core question: what can I do with this app?
✓
8-15 secondsStrong
8-15s Evaluation: Services grid with icons (Landline, Internet, Topup, Movie, Insurance, Khanepani, DTH, Events, Ride, Flight, Electricity)
Service breadth is impressive and builds confidence — this is the page's strongest conversion asset, but it arrives too late in the scroll journey
◐
15-30 secondsMixed
15-30s Consideration: How Khalti Works section, How to Load Funds, app download section
Process explanation is useful for new users but lacks urgency or incentive to act now — no limited-time offer, cashback highlight, or social proof milestone to trigger decision
◐
30+ secondsMixed
30s+ Decision: Mission section, footer with extensive link list, 139 partner/merchant logos
The 139 merchant logos are powerful trust signals buried at the bottom — moving even a sample of 10-15 logos to the hero area would dramatically improve above-fold credibility and conversion
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
4/10
Blurry hero image, a voting banner hijacking prime real estate, and a tiny CTA combine to waste Nepal's strongest fintech brand's above-fold moment
Copy & messaging
20%
5/10
Nepal's 1st Unified Payment Platform is a credible claim but arrives below fold; body copy is functional but corporate and benefit-light
Call-to-action
15%
4/10
Single small Sign Up button with no urgency, no dual-audience segmentation, and competing Vote Now CTA dilutes conversion intent
Trust & social proof
15%
5/10
NRB licensing and IME merger are strong trust signals but buried in body copy; 139 merchant logos exist but are invisible above fold
Visual design & layout
10%
4/10
Brand colors are consistent but the hero background actively undermines readability; two-column hero layout below fold is cleaner
Page structure & flow
8%
5/10
Services grid and how-it-works sections follow logical order but the promotional banner disrupts the intended conversion funnel at entry
Technical & SEO signals
7%
8/10
PageSpeed 92 with 1.2s FCP and 2.2s LCP is excellent; CLS 0.00 is perfect; 9 images missing alt text is a minor accessibility gap
Differentiation & positioning
5%
6/10
Nepal's 1st Unified Payment Platform plus NRB licensing plus IME merger is a genuinely strong differentiator — it just needs to lead, not hide
⚡
Based on real Chrome user dataPage speed
92/100
Overall score
Combined performance rating
2.2 s
Largest paint
Time until the main content is visible
0.00
Layout shift
How much the page moves while loading
1.2 s
First paint
Time until something first appears
26 ms
Responsiveness
How fast the page reacts to clicks
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