https://tikkie.me
60of 100
60of 100
“The hero headline 'Geen gedoe met onbetaalde facturen' is solid pain-point copy, but the primary CTA is buried below a truncated subheadline and the cookie banner obliterates the entire conversion zone on first load. The full-page view reveals strong social proof (10M users, 30K+ businesses) hidden 80% down the page — that stat should be in the hero, not the basement.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Surface the 10M users stat into the hero section
▲ High ImpactQuick Win'10 miljoen' stat block visible only near bottom of full-page view
Currently
Social proof numbers (10M gebruikers, 30K+ bedrijven) placed ~80% down the page
Recommended
Add '10 miljoen mensen gebruiken Tikkie al' as a trust badge directly beneath the hero subheadline, before the CTA buttons
Social proof at the point of first decision reduces perceived risk; Nielsen Norman research shows trust signals near CTAs lift conversion 15-30%
2
Make the primary CTA button visible above the fold without scrolling
▲ High ImpactSome Work'Ontdek Tikkie zakelijk' CTA button in hero
3
Add a concrete outcome to the hero subheadline
▲ High ImpactQuick WinHero subheadline starting 'Laat je klanten makkelijk en snel betalen via WhatsApp...'
4
Consolidate the tab switcher (Zakelijk/Consument) higher and make Zakelijk the default active state
Medium ImpactSome Work'Zakelijk | Consument' tab section mid-page
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero headline
Geen gedoe met onbetaalde facturen
→Stop wachten op betaling. Tikkie regelt het.
Urgency + brand name integration; shorter, punchier, positions Tikkie as the active solution not just a pain descriptor
Hero subheadline (truncated)
Laat je klanten makkelijk en snel betalen via WhatsApp, QR-code, sms, een link op je factuur of...
→Stuur een betaalverzoek via WhatsApp of QR-code. 80% van klanten betaalt binnen 24 uur.
Specificity principle: completes the thought, includes the compelling stat, fits in two visible lines
Meta description
Eenvoudig, snel én veilig betalen. Geen gedoe met Tikkie.
→Stuur betaalverzoeken via WhatsApp of QR-code. 10 miljoen gebruikers. Gratis voor consumenten, zakelijk vanaf €0.
SEO + social proof: includes scale signal and pricing anchor to improve click-through from search results
Bottom CTA section headline (implied from full-page)
Ben jij ook klaar voor Tikkie?
→Sluit je aan bij 30.000+ bedrijven die sneller betaald worden met Tikkie.
Social proof principle: replaces a question with a peer-pressure statement that leverages the existing 30K stat
💡
The killer move
High ImpactAdd a live payment counter or real-time social proof ticker to the hero
Tikkie processes millions of transactions — a live or pseudo-live counter ('Vandaag al 847.000 Tikkies verstuurd') in the hero would create FOMO and validate scale instantly, converting the abstract '10 miljoen gebruikers' stat into a visceral, real-time trust signal that no competitor can easily replicate.
How visitors experience your page
Second-by-second walkthrough.
1 strong3 mixed1 weak
◐
0-3 secondsMixed
0-3s first impression: Large headline 'Geen gedoe met onbetaalde facturen', Tikkie logo, nav with Consumenten/Bedrijven, hero image of woman with phone, cookie banner covering lower half
Pain-point headline lands well but cookie banner immediately blocks the CTA and subheadline — visitor's first action is forced to be cookie management, not product engagement
◐
3-8 secondsMixed
3-8s orientation: After dismissing cookie banner: full hero with subheadline (partially readable), two CTA buttons ('Ontdek Tikkie zakelijk' and 'Check de activeringsvoordelen'), hero image
Two CTAs create mild decision paralysis; secondary CTA 'activeringsvoordelen' is vague and competes with the primary — visitor may hesitate on which to click
✗
8-15 secondsWeak
8-15s exploration: 'Heb je dit al gezien?' section with BUUT partnership card, Tikkie features card, and app discovery card — three-column layout with images
This section feels like a content blog rather than a conversion funnel; visitor loses the purchase intent thread and starts browsing editorially
✓
15-30 secondsStrong
15-30s evaluation: Zakelijk/Consument tab switcher, feature benefit blocks (real-time inzicht, veilig en vertrouwd, altijd betalen), 'Doe de Tikkie Scan' interactive element
Feature benefits are well-structured and the Tikkie Scan is a smart engagement tool; visitor who reaches here is actively evaluating — good conversion opportunity if CTA is present
◐
30+ secondsMixed
30s+ decision: Social proof video section, stats (10M, 30K+, 300K), final CTA 'Ben jij ook klaar voor Tikkie?', footer with app store badges
The stats are compelling but arriving here means the visitor scrolled through 80% of the page — most SMB decision-makers will have bounced or converted earlier; these assets are wasted at the bottom
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
6/10
Strong pain-point headline but cookie banner destroys above-fold CTA visibility and subheadline is truncated on load
Copy & messaging
20%
7/10
Conversational Dutch tone works well; key stats exist but are buried or cut off rather than featured prominently
Call-to-action
15%
5/10
Two competing hero CTAs, primary button not reliably above fold, no urgency or incentive language in button copy
Trust & social proof
15%
5/10
10M users and 30K business stats are powerful but placed at 80% page depth where most visitors never reach
Visual design & layout
10%
7/10
Clean light-blue palette, good typography scale, hero image is relevant and warm — brand feels trustworthy
Page structure & flow
8%
5/10
'Heb je dit al gezien?' editorial block interrupts the conversion funnel immediately after the hero
Technical & SEO signals
7%
8/10
PageSpeed 98 performance score, LCP 1.5s, CLS 0.03 — technically excellent; meta title is weak on keywords
Differentiation & positioning
5%
6/10
ABN AMRO backing mentioned mid-page is a strong differentiator but not surfaced in hero where it would reduce risk perception most
⚡
Based on real Chrome user dataPage speed
98/100
Overall score
Combined performance rating
1.5 s
Largest paint
Time until the main content is visible
0.03
Layout shift
How much the page moves while loading
931 ms
First paint
Time until something first appears
44 ms
Responsiveness
How fast the page reacts to clicks
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