https://getyourguide.com
55of 100
55of 100
“GetYourGuide's hero is a clean search-first experience, but 'Discover & book things to do' is the most generic headline in travel — Airbnb Experiences called, they want their concept back. Below the fold, the page becomes a dense SEO link farm with massive whitespace gaps that suggest broken rendering, killing any momentum the hero builds.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Replace generic hero headline with a value-differentiating hook
▲ High ImpactQuick WinH1: 'Discover & book things to do'
Currently
Discover & book things to do
Recommended
Skip the line. Book tours and tickets with instant confirmation.
Specificity principle: 'instant confirmation' is a proven differentiator in travel booking that directly addresses the #1 anxiety (will my booking be confirmed?). Generic headlines lose 20-30% of visitors in the first 3 seconds.
2
Add trust signals directly beneath the search bar
▲ High ImpactQuick WinHero section below search bar — currently empty space
3
Fix the massive blank whitespace in the full-page view
▲ High ImpactSome WorkFull-page layout below 'Unforgettable travel experiences' section
4
Surface star ratings and review counts on hero experience cards
Medium ImpactSome Work'Unforgettable travel experiences' card grid
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
H1 hero headline
Discover & book things to do
→Skip the line. Book tours and tickets with instant confirmation.
Specificity and differentiation — addresses the core booking anxiety and sets GetYourGuide apart from generic OTAs
Search bar placeholder text
Find places and things to do
→Where are you going? Search 300,000+ experiences
Specificity and scale social proof — the inventory number builds confidence and sets expectations before the user types
Section header
Unforgettable travel experiences
→Top-rated by travelers this week
Recency and social proof — 'top-rated this week' implies live demand signals and creates urgency vs. a static marketing phrase
Meta description (visible in SERPs)
Find, compare, and book sightseeing tours, attractions, excursions, things to do and fun activities from around the world. Save money and book directly from local suppliers.
→Book 300,000+ tours, tickets and activities worldwide. Instant confirmation, free cancellation, and best price guarantee. Trusted by 50M+ travelers.
Specificity, social proof, and urgency reduction — concrete numbers and guarantees outperform vague benefit statements in CTR by 10-15%
💡
The killer move
High ImpactAdd a personalized 'Continue where you left off' or intent-signal hero variant
For returning visitors (a significant share of GYG traffic), dynamically swap the hero to show recently viewed destinations or 'Trending in [detected city]' — this alone can lift search engagement 20-35% by reducing the cold-start problem that kills repeat visit conversions.
How visitors experience your page
Second-by-second walkthrough.
1 strong2 mixed2 weak
◐
0-3 secondsMixed
0-3s First Impression: Full-width ocean hero image with couple on boat, large white headline 'Discover & book things to do', prominent search bar with blue Search button, GetYourGuide logo, nav with Places/Things/Inspiration
Visual is appealing and the search-first UX is clear, but the headline communicates zero differentiation. Visitor understands the category instantly but has no reason to prefer GYG over Google or Viator.
◐
3-8 secondsMixed
3-8s Orientation: Cookie consent banner dominates lower viewport. Navigation dropdowns visible. Hero image carousel dots suggest multiple slides. Search bar is the dominant interactive element.
Cookie banner competes with the CTA for attention. Visitor likely dismisses it quickly, but it delays engagement with the search bar — the primary conversion point — by 2-3 seconds.
✓
8-15 secondsStrong
8-15s Exploration: Scrolls to 'Things to do wherever you're going' with city thumbnails (Rome, Paris, Amsterdam, NYC, Boston, Chicago), then 'Attractions you can't miss' with landmark cards, then experience cards with prices and ratings
The destination and attraction grid is well-executed — familiar cities reduce decision friction. Price anchoring (from $27 to $500) shows range. Visitor begins mentally matching their destination.
✗
15-30 secondsWeak
15-30s Evaluation: Experience cards with operator badges, group size, duration, ratings, and prices. 'Top attractions worldwide' link grid. Then a large blank white section consuming significant scroll depth.
The blank whitespace is a conversion killer — visitors interpret it as a broken page and lose trust. Many will bounce here rather than continue scrolling, assuming content failed to load.
✗
30+ secondsWeak
30s+ Decision: Footer with language/currency selectors, app store badges, support links, company info. No persistent CTA, no exit-intent offer, no email capture, no urgency mechanism.
Visitors who scroll this far without converting are lost with no recovery mechanism. No 'sign up for deals' offer, no retargeting hook, no urgency. A significant percentage of high-intent visitors exit unconverted.
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
6/10
Strong visual and clear search UX, but the headline is category-generic and zero trust signals appear above the fold.
Copy & messaging
20%
5/10
Every headline is a marketing platitude — 'Unforgettable travel experiences' and 'Discover & book' communicate nothing proprietary or urgent.
Call-to-action
15%
6/10
Search bar CTA is prominent and well-designed, but there is no secondary CTA and no recovery mechanism for non-searchers.
Trust & social proof
15%
5/10
Review counts appear on cards but are tiny; no aggregate trust signal (total reviews, years in business, traveler count) appears anywhere above the fold.
Visual design & layout
10%
6/10
Clean, modern design with good card hierarchy, but the massive blank whitespace in the full-page view is a serious layout defect.
Page structure & flow
8%
5/10
Logical top-down flow from search to destinations to experiences, but the blank section breaks momentum and the footer offers no conversion recovery.
Technical & SEO signals
7%
9/10
Exceptional PageSpeed score of 93 with 1.4s FCP and 1.5s LCP; CLS of 0.01 is near-perfect — technical execution is best-in-class.
Differentiation & positioning
5%
4/10
Nothing on this page explains why GYG beats Viator, Airbnb Experiences, or direct booking — no unique value proposition is stated anywhere visible.
⚡
Based on real Chrome user dataPage speed
93/100
Overall score
Combined performance rating
1.5 s
Largest paint
Time until the main content is visible
0.01
Layout shift
How much the page moves while loading
1.4 s
First paint
Time until something first appears
99 ms
Responsiveness
How fast the page reacts to clicks
Want mobile analysis and fresh re-runs?
Buy roasts to unlock mobile analysis, re-analyze on demand, and more for getyourguide.com.
See roast packs →