https://catawiki.com
55of 100
55of 100
“Catawiki's hero says 'Exclusive Selection' but delivers no urgency, no bid counts, no starting prices — just a leather chair and a vague invitation to 'explore.' The 132K Trustpilot reviews are buried in a thin strip above the fold while the real value proposition ('75,000 special objects weekly, selected by experts') doesn't appear until halfway down the page.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Elevate the core value proposition into the hero
▲ High ImpactSome WorkHero section headline 'Exclusive Selection' with subtext
Currently
'Looking for something extraordinary? Our experts have curated a selection of the very best. Go ahead, indulge yourself.'
Recommended
Replace with: '75,000 Special Objects. Expert-Curated. New Auctions Every Week.' Add a live bid count or ending-soon timer beneath the CTA to create urgency.
The unique differentiator (scale + expert curation) is buried mid-page. Above-fold messaging should answer 'why here vs. eBay' in under 3 seconds — Nielsen's 3-second rule.
2
Replace 'Explore all collections' with a high-intent CTA
▲ High ImpactQuick WinHero CTA link 'Explore all collections'
3
Surface Trustpilot social proof with specificity
Medium ImpactQuick WinTrustpilot bar showing 'Excellent 132,098 reviews'
4
Add price anchoring to hero product imagery
Medium ImpactSome WorkHero image of leather chair (right side of hero)
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero headline
Exclusive Selection
→75,000 Expert-Curated Objects. Bid This Week.
Specificity + urgency: replaces vague aspiration with a concrete scale claim and a time-bound action trigger
Hero subtext
Looking for something extraordinary? Our experts have curated a selection of the very best. Go ahead, indulge yourself.
→Every week, our 240 in-house experts handpick rare art, watches, collectibles and more. New auctions open now.
Specificity and credibility: names the expert count, lists categories, and creates immediacy with 'open now'
Mid-page value prop headline
Bid on over 75,000 special objects every week, selected by hundreds of in-house experts.
→New: 75,000 objects added weekly. Authenticated by 240 in-house experts. Free to browse, free to bid.
Removes friction perception ('free') and adds authentication credibility — two primary objections for first-time auction buyers
💡
The killer move
High ImpactImplement a live auction ticker in the hero
Replace the static hero image with a dynamic 'ending soon' module showing 3-4 live lots with current bid, time remaining, and bid count — this single change transforms the hero from a brochure into a live marketplace, directly addressing the core reason people choose auctions over fixed-price retail: the thrill of competition.
How visitors experience your page
Second-by-second walkthrough.
1 strong3 mixed1 weak
◐
0-3 secondsMixed
0-3s first impression: Catawiki logo, nav with Categories, search bar, Trustpilot strip, category icons, hero with 'Exclusive Selection' headline and leather chair image
Visitor recognizes a marketplace but the hero doesn't communicate what makes Catawiki worth stopping for. 'Exclusive Selection' is generic; no price, no urgency, no differentiation from generic e-commerce.
✗
3-8 secondsWeak
3-8s value assessment: Hero subtext about expert curation, 'Explore all collections' text link, partial product grid below fold
The CTA has no visual weight and the subtext is passive. Visitor likely scrolls out of curiosity rather than intent — a missed conversion moment.
✓
8-15 secondsStrong
8-15s category exploration: Category icon strip (Art, Jewellery, Watches, Fashion, etc.), product cards with prices like €7600, €320, €3500
Category breadth and real prices finally appear. This is where intent forms — but it's below the fold and requires scrolling. Strong content, wrong placement.
◐
15-30 secondsMixed
15-30s trust evaluation: 'Auctions ending soon' section, iconic brand logos (LV, Nikon, Lego, Tabasco), 'Why Catawiki?' section with four pillars
Brand logos and the Why Catawiki section build credibility, but they arrive late. Visitor who hasn't scrolled this far has already bounced or is passively browsing without conversion intent.
◐
30+ secondsMixed
30s+ decision or exit: Popular collections, popular categories grid, recommended items, multiple Trustpilot widgets, app download section
Heavy content density creates discovery value for engaged users but no clear conversion funnel. No persistent 'Sign up to bid' prompt, no email capture, no urgency mechanism to convert browsers into registered bidders.
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
5/10
Hero communicates 'curated marketplace' but fails to deliver urgency, pricing signals, or a differentiated value prop above the fold
Copy & messaging
20%
5/10
Subtext is soft and aspirational; the strongest copy ('75,000 objects, hundreds of experts') is buried mid-page where most visitors never reach
Call-to-action
15%
4/10
'Explore all collections' is a text link with no visual hierarchy — no urgency, no specificity, no button treatment on the most important conversion point
Trust & social proof
15%
7/10
132K Trustpilot reviews and multiple Trustpilot widgets are strong assets, but placement is disconnected from CTAs and the rating number is not displayed
Visual design & layout
10%
7/10
Clean, consistent blue brand system with good product photography; category grid is well-organized but hero whitespace is underutilized
Page structure & flow
8%
5/10
Best content (scale, expert curation, brand logos) is mid-page; page structure buries conversion triggers and rewards only the most patient scrollers
Technical & SEO signals
7%
6/10
PageSpeed 87 with 1.8s LCP is solid; however null meta title and meta description are a significant SEO gap for a marketplace of this scale
Differentiation & positioning
5%
6/10
'Expert-curated special objects' is a genuine differentiator but it's stated once mid-page rather than being the organizing principle of the entire page
⚡
Based on real Chrome user dataPage speed
87/100
Overall score
Combined performance rating
1.8 s
Largest paint
Time until the main content is visible
0.06
Layout shift
How much the page moves while loading
1.2 s
First paint
Time until something first appears
92 ms
Responsiveness
How fast the page reacts to clicks
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