
“The writing is genuinely excellent — honest, authoritative, and trust-building in a high-stakes category.”
But the page buries its conversion architecture: 'Apply Now' appears only in the nav, there's no mid-article CTA capturing readers at peak engagement, and the LCP of 9.2s means a meaningful slice of visitors never reach the compelling copy at all.
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
The killer move
High ImpactInsert an interactive 5-question eligibility checker (heart conditions, medications, psychiatric history, etc.) mid-article — visitors who complete it and qualify receive a personalized 'You may be a good candidate' message with a direct Apply CTA. This converts the article's educational intent into a qualification funnel, captures email for non-ready visitors, and dramatically increases application quality.
How visitors experience your page
Second-by-second walkthrough.
Health check
8 dimensions, weighted by conversion impact.
Page speed
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