https://www.hepsiburada.com
55of 100
55of 100
“Hepsiburada is a competent marketplace homepage that does the basics right — search is prominent, categories are clear, and the Mother's Day campaign banner is timely. But a CLS score of 0.39 is a conversion killer hiding in plain sight, and the complete absence of H1 tags, meta description, and alt text means SEO is leaving serious traffic on the table.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Fix catastrophic layout shift immediately
▲ High ImpactSome WorkFull page product grid (CLS 0.39)
Currently
CLS score of 0.39 — far above the 0.1 good threshold, causing visible content jumps during load
Recommended
Reserve explicit width/height on all product card images and lazy-load below-fold sections; target CLS below 0.1
Google's CWV data shows CLS above 0.25 directly reduces conversion rate by disrupting user interaction and triggering accidental clicks
2
Add H1 and meta description for SEO capture
▲ High ImpactQuick WinPage <head> and hero section
3
Elevate the premium membership CTA visibility
Medium ImpactQuick Win'Hepsiburada Premium' nav link (orange text, top nav)
4
Add social proof signals to product cards
Medium ImpactSome WorkProduct grid cards in 'Popüler Ürünlerden Seçtik' section
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero banner headline
ANNELER GÜNÜ'NE ÖZEL MARKALAR 27-30 NİSAN
→Anneler Günü'ne Özel: Philips, Dyson, Samsung ve Daha Fazlası — 27-30 Nisan, Kaçırma!
Specificity principle: naming brands in the headline increases relevance and urgency for brand-aware shoppers
Right-side banner CTA button
Fırsatı Kaçırma
→Şimdi İncele — Stoklar Sınırlı
Urgency + action specificity: 'Kaçırma' is passive warning; active verb with scarcity cue drives higher click-through
Top nav promotional link
Süper Fiyat, Süper Teklif
→Bugünün En İyi Fiyatları
Clarity principle: removes rhyme-for-rhyme's-sake copy and replaces with a direct value statement that sets expectation
💡
The killer move
High ImpactLaunch a personalized above-fold deal strip based on browse history
Replace the static horizontal shortcut strip with a dynamic 'Senin İçin Seçtik' row showing 6 personalized products based on session or cookie data — Amazon's personalization engine drives 35% of revenue, and Hepsiburada has the data to replicate this at the homepage level.
How visitors experience your page
Second-by-second walkthrough.
2 strong2 mixed1 weak
✓
0-3 secondsStrong
0-3s first impression: Hepsiburada logo, large search bar, category nav, Mother's Day campaign banner with major brand logos
Visitor immediately recognizes a major marketplace; brand logos (Dyson, Samsung, Philips) build instant category credibility and signal deal relevance
✓
3-8 secondsStrong
3-8s orientation: Category icons row, horizontal product shortcut strip, dual-column banner layout
Category navigation is comprehensive and scannable; visitor can self-route quickly — reduces bounce for intent-driven shoppers
◐
8-15 secondsMixed
8-15s engagement: Product grid sections loading, discount badges, pricing, some layout shift occurring
CLS-driven layout jumps may cause accidental clicks or frustration; discount badges attract deal-seekers but absence of ratings reduces confidence
◐
15-30 secondsMixed
15-30s consideration: Multiple product rows, Spor Branşları section, Trend Markalar logos at bottom
Page becomes overwhelming without clear editorial hierarchy — visitor may feel paralyzed by choice rather than guided toward a purchase decision
✗
30+ secondsWeak
30s+ decision: Dense product listings, SEO text block at bottom, footer categories
No personalization hook, no urgency countdown for the 27-30 April campaign, no sticky CTA — visitor likely exits or searches rather than converting on a featured item
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
7/10
Timely campaign banner with recognizable brand logos creates strong above-fold relevance, but layout shift undermines the experience
Copy & messaging
20%
5/10
Functional but generic — discount-first messaging with no unique brand voice or emotional hook beyond the Mother's Day theme
Call-to-action
15%
5/10
CTAs are present but weak — 'Fırsatı Kaçırma' is passive, Premium membership is buried, and no sticky purchase nudge exists
Trust & social proof
15%
5/10
Brand logos in banner provide implicit trust but product cards lack visible ratings and review counts at the grid level
Visual design & layout
10%
7/10
Clean orange-and-white brand system is consistent and professional; category icons are clear and well-spaced for desktop
Page structure & flow
8%
6/10
Logical top-to-bottom category flow but lacks editorial curation — too many equal-weight sections create decision fatigue
Technical & SEO signals
7%
3/10
Performance score 79 is acceptable but CLS 0.39 is critical, and zero H1 tags plus no meta description are serious SEO gaps
Differentiation & positioning
5%
4/10
Indistinguishable from any major marketplace — no visible unique value proposition beyond discounts and brand breadth
⚡
Based on real Chrome user dataPage speed
79/100
Overall score
Combined performance rating
1.6 s
Largest paint
Time until the main content is visible
0.39
Layout shift
How much the page moves while loading
1.2 s
First paint
Time until something first appears
63 ms
Responsiveness
How fast the page reacts to clicks
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