https://afariat.com
45of 100
45of 100
“Afariat's hero is a plain search bar floating in a white box with zero value proposition beyond 'Annonces gratuites en Tunisie' — Leboncoin did this better in 2008. The CLS score of 0.43 is catastrophically bad (Google's threshold is 0.1), meaning the page visually jumps on load, actively destroying trust at the moment it matters most.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Fix catastrophic layout shift immediately
▲ High ImpactSome WorkFull page load — CLS score 0.43
Currently
CLS of 0.43, nearly 4x Google's 'poor' threshold of 0.1
Recommended
Reserve explicit height/width on all images and ad slots; lazy-load below-fold category images with defined aspect ratios
CLS above 0.25 is classified 'poor' by Core Web Vitals and directly penalizes Google rankings and user trust; 0.43 means content visibly jumps, increasing bounce rate
2
Add a concrete value proposition above the search bar
▲ High ImpactQuick WinH1 'Annonces gratuites en Tunisie' hero section
3
Elevate and reframe the primary CTA button
▲ High ImpactQuick WinRed 'Déposer une annonce' button in nav
4
Replace generic testimonials with verifiable social proof metrics
Medium ImpactSome WorkTémoignages section — 3 text testimonials from Ines, Ahmed, Nadhem
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
H1 hero headline
Annonces gratuites en Tunisie
→Achetez et vendez gratuitement en Tunisie — 33 255 annonces disponibles
Specificity + benefit-first framing: leads with the user action and embeds the social proof number directly in the headline
Search bar placeholder
Que cherchez vous ?
→Voiture, iPhone, appartement à Tunis...
Concrete examples reduce cognitive load and prompt action faster than an open-ended question — a proven UX pattern for search-first interfaces
SEO body copy opening
Annonces afariat est un site de petites annonces gratuites de particuliers et professionnels en Tunisie.
→Afariat : la plateforme n°1 des petites annonces gratuites en Tunisie. Plus de 33 000 offres en auto, immobilier, emploi et bien plus — publiez la vôtre en 2 minutes.
Authority positioning + specificity + urgency: claims market leadership, uses the real listing count, and adds a time-to-value hook to reduce seller hesitation
Témoignages section intro
Nos clients sont nos meilleurs vendeurs ! Découvrez leurs témoignages :
→Plus de 50 000 Tunisiens font confiance à Afariat — voici pourquoi :
Social proof principle: a quantified user base claim before testimonials primes credibility and makes the individual quotes more believable
💡
The killer move
High ImpactLaunch a dual-sided hero with a live listing ticker
Split the hero card into two columns — left for buyers (search bar + top categories) and right for sellers ('Publiez en 2 minutes, gratuit') with a live counter showing new listings posted today. This single change addresses both sides of the marketplace flywheel above the fold and creates urgency through real-time social proof — a tactic proven by Airbnb and Leboncoin to lift both supply and demand conversion simultaneously.
How visitors experience your page
Second-by-second walkthrough.
1 strong2 mixed2 weak
◐
0-3 secondsMixed
0–3s First impression: Logo, red nav CTA, large search bar, H1 headline, category grid beginning to load
Visitor recognizes a classifieds site immediately — familiar pattern. But the hero communicates no differentiation from Tayara or other Tunisian competitors; no reason to stay vs. bounce to a known brand
✓
3-8 secondsStrong
3–8s Orientation: 33,255 results count, Top catégories grid with 12+ categories visible, category labels
Category grid is visually rich and scannable — buyers quickly identify their vertical. The listing count builds confidence in inventory depth. Most buyers will click a category here
◐
8-15 secondsMixed
8–15s Evaluation: Offres près de chez-vous map section, Opportunités dans l'occasion with 3 sample listings and prices
Sample listings (300 DT, 150 DT, 2500 DT) are real and create browsing momentum, but the map section appears empty/generic — a missed opportunity to show hyper-local density that builds trust
✗
15-30 secondsWeak
15–30s Trust check: Témoignages section with 3 testimonials, stats bar (51 catégories, 170 Marque de voitures)
Testimonials lack dates and verification badges — skeptical visitors dismiss them. The stats bar (51 categories, 170 car brands) is underwhelming social proof; no user count or transaction volume is shown
✗
30+ secondsWeak
30s+ Decision: Mobile app section, SEO text block, footer with links
Sellers who scrolled this far find no compelling reason to post an ad — no seller-specific CTA, no 'post in 2 minutes' hook, no success story with transaction outcome. High drop-off risk for the supply side
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
5/10
Functional but generic — search bar works, but zero differentiation from any other Tunisian classifieds site above the fold
Copy & messaging
20%
4/10
Headlines are category labels, not value propositions; the 33,255 listing count is buried and the founding year is hidden in testimonials
Call-to-action
15%
4/10
Primary seller CTA lives only in the nav bar; no hero-level prompt for sellers, the platform's most critical supply-side conversion
Trust & social proof
15%
5/10
Three unverified testimonials and a vague stats bar; no user count, no Google rating, no transaction volume to anchor credibility
Visual design & layout
10%
6/10
Clean, functional grid layout with good category imagery; red accent color is consistent but the hero card feels sparse and underutilized
Page structure & flow
8%
6/10
Logical buyer-first flow (search → categories → listings → testimonials) but seller journey is completely absent until the footer
Technical & SEO signals
7%
4/10
Performance score 71 is acceptable but CLS of 0.43 is critically poor — a Core Web Vitals failure that actively harms rankings and UX
Differentiation & positioning
5%
3/10
Nothing on the page explains why Afariat beats Tayara.tn; no unique angle, no market leadership claim, no exclusive feature highlighted
⚡
Based on real Chrome user dataPage speed
71/100
Overall score
Combined performance rating
1.5 s
Largest paint
Time until the main content is visible
0.43
Layout shift
How much the page moves while loading
970 ms
First paint
Time until something first appears
63 ms
Responsiveness
How fast the page reacts to clicks
Want mobile analysis and fresh re-runs?
Buy roasts to unlock mobile analysis, re-analyze on demand, and more for afariat.com.
See roast packs →