40of 100
40of 100
“Kavak.com is essentially a glorified country-selector page dressed up with a corporate About Us — a $1B unicorn sending potential car buyers to read its origin story instead of browse inventory. The hero H1 promises buy, finance, manage and sell, then delivers zero CTAs for any of those actions. The only button above the fold routes to a press room.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Replace corporate narrative with conversion-first country selector hero
▲ High ImpactSome WorkH1: Discover Kavak, the company to buy, finance, manage and sell pre-owned cars
Currently
Descriptive H1 followed by country list with no value proposition per market
Recommended
Make the country selector the dominant visual element above fold with a benefit-led headline like: Find your next car — guaranteed. Select your country to get started.
Visitors arriving at kavak.com have intent to buy or sell a car; forcing them to read corporate copy before selecting a country adds friction and kills momentum. Fitts Law: the primary action should be the largest, most prominent element.
2
Add social proof metrics directly above the country selector
▲ High ImpactQuick WinCountry selector section — currently no trust signals present
3
Remove or collapse the About Us and Story sections from this page
Medium ImpactSome WorkTwo full-text sections: About us and Story below the country selector
4
Fix copyright year and add social links to footer
Low ImpactQuick WinFooter: Copyright 2023 KAVAK — no social links present
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
H1 hero headline
Discover Kavak, the company to buy, finance, manage and sell pre-owned cars
→Buy, sell or finance your next car — guaranteed. Select your country below.
Action-oriented language with specificity and a direct instruction reduces cognitive load and increases click-through on the country selector
About us body copy opening
Kavak is a disruptive brand looking to change how pre-owned cars are bought and sold in the auto industry.
→Kavak is the leading certified pre-owned car platform across Latin America, Turkey and the UAE — trusted by millions of buyers and sellers.
Replaces vague disruption language with concrete geographic scale and social proof, building credibility faster
News Room section description
Find here all that you need to create engaging articles about us.
→Press kit, executive bios, brand assets and latest news — everything you need to cover Kavak's story.
Specificity principle: listing actual assets available converts press visitors more effectively than a generic invitation
💡
The killer move
High ImpactImplement geo-IP auto-redirect with a single-click confirmation overlay
Detect the visitor's country via IP and present a full-screen overlay — You are in Mexico — with a single large CTA to enter the Mexican site, plus a smaller link to see all countries. This eliminates the routing friction entirely for 80%+ of visitors while preserving the selector for VPN users and international press.
How visitors experience your page
Second-by-second walkthrough.
1 strong2 mixed2 weak
◐
0-3 secondsMixed
0-3s first impression: Kavak logo, News Room button in header, H1 headline, country selector with 6 flags
Visitor understands this is a car company with global presence but the News Room button as the only header CTA signals this page is for press, not buyers — creating immediate mismatch for high-intent car shoppers
✓
3-8 secondsStrong
3-8s orientation: Country list with Mexico, Brazil, Argentina, Turkey, Chile, UAE — no descriptions or differentiators
Country selection is clear and functional; visitors with known destination will click through quickly. Those unfamiliar with Kavak have no reason to trust the brand yet at this stage
✗
8-15 secondsWeak
8-15s consideration: About us section with company description and mission copy
Buyer intent visitors who did not immediately click a country are now reading corporate boilerplate instead of seeing inventory counts, pricing, or guarantees — conversion momentum stalls here
✗
15-30 secondsWeak
15-30s evaluation: Story section with founding timeline, unicorn milestone, expansion history
The $1B unicorn and first-in-Mexico credibility are genuinely powerful trust signals but are buried 600 words into a routing page — almost no buyer will reach this point before bouncing
◐
30+ secondsMixed
30s+ decision: News Room section with Access News Room CTA button
The only prominent CTA on the entire page routes to press content — a buyer who scrolled this far finds no path to inventory, creating a dead end that likely results in a back-button exit
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
4/10
Country selector is functional but the hero communicates corporate identity over buyer value, wasting above-fold real estate on a $1B brand
Copy & messaging
20%
4/10
About Us and Story copy is well-written but entirely wrong for this page — it serves brand awareness not conversion routing
Call-to-action
15%
3/10
The only prominent CTA sends visitors to a press room; there is no buy, sell, or finance CTA anywhere on the page despite the H1 promising all three
Trust & social proof
15%
4/10
Unicorn status and expansion milestones exist but are buried below fold with no metrics, ratings, or customer volume near the decision point
Visual design & layout
10%
5/10
Cannot fully assess without screenshots but HTML structure suggests clean layout; dual-image sections and flag grid appear competently built
Page structure & flow
8%
3/10
Page structure optimized for a corporate brochure not a routing gateway — About Us and Story sections actively compete with the primary conversion goal
Technical & SEO signals
7%
8/10
PageSpeed 92 performance score with 763ms FCP and 1.4s LCP is excellent; CLS 0.02 is clean — technical foundation is a genuine strength
Differentiation & positioning
5%
5/10
Certified and guaranteed cars plus financing are mentioned but never quantified or contrasted against competitors — differentiation exists in copy but lacks proof
⚡
Based on real Chrome user dataPage speed
92/100
Overall score
Combined performance rating
1.4 s
Largest paint
Time until the main content is visible
0.02
Layout shift
How much the page moves while loading
763 ms
First paint
Time until something first appears
91 ms
Responsiveness
How fast the page reacts to clicks
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