https://sbanken.no
50of 100
50of 100
“The hero headline 'Flytt til et gebyrfritt boliglån du også!' is solid, but a cookie consent modal immediately buries it — first impression is a legal wall, not a value proposition. CLS of 0.45 is catastrophically bad for a financial brand where trust is the product, and zero meta title/description means SEO is essentially non-existent.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Fix catastrophic CLS score before next sprint
▲ High ImpactSome WorkPage layout shift — CLS 0.45 reported by PageSpeed
Currently
CLS of 0.45, far above Google's 0.1 threshold, causing visible layout jumps
Recommended
Reserve explicit height/width for hero image, font assets, and any lazy-loaded components; target CLS below 0.1
CLS above 0.25 is classified 'poor' by Core Web Vitals and directly harms both SEO ranking and user trust — critical for a financial brand where perceived stability equals credibility
2
Add meta title and description immediately
▲ High ImpactQuick WinPage <head> — metaTitle and metaDescription both null
3
Elevate the rate claim into a scannable trust badge in the hero
▲ High ImpactQuick WinHero subheadline — 'Få effektiv rente fra 4,90%...'
4
Add social proof above the fold — customer count or rating
Medium ImpactQuick WinHero section — currently no trust signals visible above fold
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero headline
Flytt til et gebyrfritt boliglån du også!
→Spar tusenvis i året med et gebyrfritt boliglån fra 4,90%
Specificity and loss aversion — quantifying the saving makes the benefit concrete and triggers action more reliably than a generic invitation
Hero subheadline
Få effektiv rente fra 4,90 %. Legg inn en uforpliktende søknad, så fikser vi resten
→Søk på 2 minutter — ingen gebyrer, ingen skjulte kostnader. Vi ordner resten.
Friction reduction and specificity: naming '2 minutter' lowers perceived effort; 'ingen skjulte kostnader' addresses the primary objection in mortgage switching
Primary CTA button
Søk nå
→Start gratis søknad
Value-reinforcing CTA copy — 'gratis' removes cost anxiety at the click moment, a proven micro-conversion lift technique in financial services
App download section headline
Det er enkelt å være kunde! Sbanken
→Alt du trenger i én app — kom i gang på 3 minutter
Specificity and ease framing replace a vague claim with a concrete time commitment, reducing the perceived barrier to onboarding
💡
The killer move
High ImpactDeploy a mortgage savings calculator in the hero
Replace the static rate claim with an interactive 'Se hvor mye du sparer' calculator — input current bank and loan amount, output annual savings with Sbanken. This transforms a passive claim into a personalized proof point, dramatically increasing application intent among the high-value mortgage-switching audience.
How visitors experience your page
Second-by-second walkthrough.
1 strong2 mixed2 weak
✗
0-3 secondsWeak
0-3s first impression: Cookie consent modal covering most of the hero; partial headline 'Flytt til et... boliglån d...' visible behind modal; nav with Låne/Spare/Bruke/Priser/Hjelp; 'Last ned appen' CTA in header
The very first interaction is a legal interruption, not a value proposition. Visitors in financial services are already skeptical — forcing a consent decision before seeing any benefit increases immediate bounce probability
◐
3-8 secondsMixed
3-8s value scan: After dismissing modal: hero headline about fee-free mortgage, rate claim, 'Søk nå' CTA, three category tiles (Låne, Spare, Bruke), circular image of smiling person
The fee-free angle and rate are present but undersized. Visitor likely registers the core offer but lacks the social proof or urgency to act immediately — they continue scrolling to validate
✓
8-15 secondsStrong
8-15s offer evaluation: Prices table showing Boliglån fra 4,90%, Næringslån 5,15%, Boliglån med fastrente 6,10%, Billån 6,03%; Solve AI assistant teaser section
The rate table is genuinely useful and competitive — a visitor comparison-shopping will find this credible. The Solve AI feature is a differentiator but its benefit is not immediately clear from the small thumbnail
◐
15-30 secondsMixed
15-30s trust building: App showcase section 'Det er enkelt å være kunde', help section 'Hjelp når du trenger det', app download QR code section with step-by-step onboarding
The page leans heavily on product features but still lacks customer testimonials, review scores, or a customer count — for a bank asking people to move their mortgage, this absence of social proof is a significant trust gap
✗
30+ secondsWeak
30s+ decision or exit: Blog/article section with four content cards (tax, savings topics), footer with social links, contact info, compliance text
The page ends with editorial content rather than a conversion-focused closing CTA. Visitors who scrolled this far are high-intent but get no final push — a sticky CTA bar or closing offer section would recapture these near-converts
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
5/10
Solid headline concept but cookie modal obliterates the above-fold experience and the rate claim is undersized relative to its conversion power
Copy & messaging
20%
6/10
Core value proposition (fee-free, low rate) is present but copy lacks specificity, urgency, and quantified customer outcomes throughout
Call-to-action
15%
5/10
'Søk nå' is generic and appears only once above fold; no sticky CTA, no closing CTA, and the app download competes with the mortgage application goal
Trust & social proof
15%
3/10
No testimonials, no customer count, no app store rating visible — a critical omission for a financial product asking users to transfer their mortgage
Visual design & layout
10%
6/10
Clean Scandinavian aesthetic consistent with DNB brand, but CLS of 0.45 means the layout visibly jumps — undermining the polished impression
Page structure & flow
8%
5/10
Logical product-to-features-to-app flow but ends with blog content instead of a conversion-focused close; no sticky navigation CTA on scroll
Technical & SEO signals
7%
2/10
Performance score 79 is acceptable but CLS 0.45 is critically poor, and null meta title/description means zero organic search presence
Differentiation & positioning
5%
6/10
Fee-free positioning and Solve AI assistant are genuine differentiators but neither is dramatized enough to create a memorable competitive wedge
⚡
Based on real Chrome user dataPage speed
79/100
Overall score
Combined performance rating
1.3 s
Largest paint
Time until the main content is visible
0.45
Layout shift
How much the page moves while loading
916 ms
First paint
Time until something first appears
78 ms
Responsiveness
How fast the page reacts to clicks
Want mobile analysis and fresh re-runs?
Buy roasts to unlock mobile analysis, re-analyze on demand, and more for sbanken.no.
See roast packs →