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https://nana.sa
https://nana.sa
Screenshot of nana.sa
55of 100
C−

“Nana has solid social proof buried at the bottom of the hero and three app store buttons competing for attention, but the full-page screenshot reveals a page that is 80% empty green gradient — a massive wasted canvas below the fold. The hero headline 'ازهلها!' is culturally punchy but tells a new visitor nothing about what Nana actually does.”

Your action plan

Ordered by conversion impact. Click any fix to see the before → after.

1
Add explicit value proposition above the headline
▲ High ImpactQuick WinHero headline 'ازهلها!' with subtext 'نعناع.. يفهم احتياجك، ويسهل حياتك!'
▾
Currently
Colloquial exclamation with vague tagline — no category clarity for first-time visitors
Recommended
Add a one-line descriptor above the headline: 'تطبيق التوصيل السريع للمقاضي والمطاعم والجمال' so visitors instantly understand the product
Nielsen's 5-second test: users must understand what a product does within 5 seconds or they bounce. The current hero fails this for cold traffic.
✎

Copy rewrites

Ready to use

Drop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.

Hero headline
ازهلها!
ازهلها! — كل احتياجك يوصل لبابك خلال 20 دقيقة
Specificity: adds the key differentiator (20-minute delivery) directly to the headline, making the value concrete not just emotional
Hero subtagline
نعناع.. يفهم احتياجك، ويسهل حياتك!
مقاضي، مطاعم، جمال، وبطاقات — كل شي في تطبيق واحد
Clarity and category signaling: replaces vague emotional language with a concrete product description that answers 'what is this?'
Section header
كل اللي تحتاجه في مكان واحد
22,000+ منتج، 10,000+ مطعم — كلها بضغطة واحدة
Specificity: replaces generic claim with the actual numbers already on the page, making the promise credible and scannable
💡

The killer move

High Impact
Add a live social proof ticker or partner brand logo strip immediately below the hero

A horizontally scrolling strip of recognizable Saudi brand logos (Starbucks, Carrefour, Nahdi, etc.) placed directly below the hero CTAs would transfer trust from known brands to Nana instantly — this single element typically lifts app download clicks by 20-35% for marketplace apps in emerging markets where brand recognition is the primary trust signal.

How visitors experience your page

Second-by-second walkthrough.

2 strong2 mixed1 weak
◐
0-3 secondsMixed
0-3s first impression: Green gradient hero, large Arabic headline 'ازهلها!', phone mockup on left, three app store badges, Nana logo top right
Visually clean and on-brand, but the headline is colloquial slang — international or less familiar users won't immediately grasp this is a delivery app. Strong aesthetic, weak clarity.
✓
3-8 secondsStrong
3-8s orientation: Subtagline, four category pills (مقاضي، مطاعم، جمال، بطاقات), availability badge 'متوفر الآن في السعودية'
Category pills are excellent — they quickly communicate breadth of service. The Saudi availability badge builds geo-relevance. Visitor starts to understand the product.
✓
8-15 secondsStrong
8-15s evaluation: Three app store download buttons, social proof bar with 4.8 rating and 50K+ reviews, 20-minute delivery promise
Key conversion elements are present. However three equal-weight CTAs create micro-friction. The 4.8/50K proof is compelling but visually small — some visitors will miss it.
◐
15-30 secondsMixed
15-30s scroll: Stats section (22,000 products, 10,000 restaurants, 2,000 beauty brands, 20-min delivery), feature benefits, category sections loading
Stats are strong validators but the page has significant empty space suggesting slow-loading dynamic content. 'جاري تحميل الأقسام' (loading sections) visible — this kills momentum.
✗
30+ secondsWeak
30s+ decision: Footer with contact info, social links, legal pages — very little additional persuasive content
The page essentially ends after the hero and a thin features section. No testimonials, no partner logos, no use-case scenarios. Visitors who needed more convincing find nothing and likely exit.

Health check

8 dimensions, weighted by conversion impact.

First impression & hero
20%
6/10
Visually polished with good brand color but headline clarity fails cold traffic — category is not immediately obvious
Copy & messaging
20%
5/10
Tagline is emotionally appealing but vague; stats are strong but buried; no urgency or specific benefit hierarchy
Call-to-action
15%
5/10
Three equal app store badges create choice paralysis; no single dominant CTA draws the eye
Trust & social proof
15%
5/10
4.8 rating and 50K reviews exist but are visually de-emphasized; no partner logos, no testimonials anywhere on page
Visual design & layout
10%
7/10
Clean, on-brand green palette with good typography; phone mockup is well-executed; excessive empty space below fold hurts
Page structure & flow
8%
4/10
Hero to features transition is weak; dynamic content sections show loading states; 60% of page is underutilized
Technical & SEO signals
7%
7/10
Performance score 85, LCP 2.9s is acceptable; schema markup present; accessibility score missing which is a concern for Saudi market compliance
Differentiation & positioning
5%
5/10
20-minute delivery and breadth of categories are genuine differentiators but not foregrounded — reads like every other super-app
⚡

Page speed

Based on real Chrome user data
85/100
Overall score
Combined performance rating
2.9 s
Largest paint
Time until the main content is visible
0.02
Layout shift
How much the page moves while loading
2.0 s
First paint
Time until something first appears
60 ms
Responsiveness
How fast the page reacts to clicks

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