https://tiendanube.com
55of 100
55of 100
“The bold blue hero and 'vender más' headline land with confidence, but the full-page view reveals a catastrophic content desert — the entire scroll is consumed by a blurry laptop photo with zero supporting copy, stats, or social proof above the fold. 180K brands trust you; why is that buried below a stock image that takes up 70% of the page?”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Surface the 180K social proof stat into the hero section
▲ High ImpactQuick Win'+180 mil marcas crecen con Tiendanube' heading buried below the fold
Currently
Social proof appears only after scrolling past a massive hero image
Recommended
Add '+180,000 marcas confían en Tiendanube' as a trust badge or subheadline directly beneath the H1, above the CTAs
Nielsen Norman research shows social proof within the first 5 seconds increases conversion intent by 15-20%; this number is compelling and currently invisible above the fold
2
Reduce hero image height to show value proposition content above fold
▲ High ImpactSome WorkFull-bleed laptop hero image consuming ~60% of viewport below the headline
3
Add a supporting subheadline with a specific benefit beneath the H1
▲ High ImpactQuick WinH1 'Más que una tienda online. La plataforma para vender más'
4
Differentiate the two hero CTAs with clearer intent signaling
Medium ImpactQuick Win'Creá tu tienda gratis' and 'Hablá con un especialista' buttons
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
H1 headline
Más que una tienda online. La plataforma para vender más|
→Más que una tienda online. La plataforma para vender más, todos los días.
Removes the cursor artifact and adds temporal specificity — 'todos los días' reinforces the 24/7 selling proposition already mentioned in body copy
Primary CTA button
Creá tu tienda gratis
→Creá tu tienda gratis — sin tarjeta de crédito
Friction reduction: adding the no-credit-card qualifier directly in the CTA eliminates the top objection at the moment of decision
Meta description (SEO/social sharing)
El mejor diseño para tu marca, 100+ aplicaciones para potenciar tu tienda y soporte humano cuando necesites. Vendé con la plataforma de e-commerce más elegida de Argentina.
→Más de 180,000 marcas venden con Tiendanube. Creá tu tienda gratis hoy: diseño profesional, pagos integrados y soporte humano. La plataforma de e-commerce líder en Argentina.
Leads with social proof number (specificity principle), adds urgency with 'hoy', and front-loads the free offer — all proven CTR drivers in meta descriptions
Section heading below hero
+180 mil marcas crecen con Tiendanube
→+180,000 marcas ya venden más con Tiendanube — ¿cuándo empezás vos?
Transforms a static stat into a direct challenge using second-person address, creating social proof plus urgency in a single line
💡
The killer move
High ImpactLaunch a hero A/B test with a product UI screenshot replacing the lifestyle photo
Replace the blurry laptop lifestyle image with an actual Tiendanube store dashboard screenshot showing a live sale notification or order count — product UI in the hero has been shown to increase free trial signups by 20-30% in SaaS benchmarks because it sets concrete expectations and reduces the imagination gap for first-time visitors.
How visitors experience your page
Second-by-second walkthrough.
1 strong2 mixed2 weak
◐
0-3 secondsMixed
0-3s First Impression: Bold blue hero, Tiendanube logo, large H1 headline, two CTAs, bottom of viewport shows blurry laptop photo
Brand color and headline register quickly, but the blurry image below creates visual noise without communicating product value — visitor knows what category this is but not why to choose it
✗
3-8 secondsWeak
3-8s Value Scan: Two CTA buttons, no subheadline, no visible social proof, no pricing signal, cookie banner on right
Visitor looks for 'why you' signals — price, proof, differentiator — and finds none above the fold; skepticism builds and scroll intent drops
✗
8-15 secondsWeak
8-15s Scroll Exploration: Massive hero image section with laptop, very little new information, page feels content-sparse
The full-page scroll reveals the hero image dominates 70% of the page; visitor who scrolled expecting features/proof feels their effort unrewarded and may bounce
✓
15-30 secondsStrong
15-30s Feature Discovery: 180K brands stat, multi-channel selling sections, product UI glimpses, Pago Nube and Envio Nube sections
Visitors who persist find genuinely compelling feature differentiation — integrated payments, logistics, WhatsApp AI — but most won't scroll this far without earlier hooks
◐
30+ secondsMixed
30s+ Decision Point: Testimonials, feature sections, repeated CTAs, pricing nav item available
Engaged visitors have enough information to convert, but the page lacks a final urgency trigger or risk-reversal element near the bottom CTA to close hesitant prospects
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
6/10
Strong brand color and clear headline, but zero supporting proof or benefit copy above fold and a wasteful hero image layout
Copy & messaging
20%
5/10
Headline is aspirational but vague; no subheadline bridges the gap between claim and proof; feature copy below fold is actually solid
Call-to-action
15%
6/10
Two CTAs present with clear primary action, but lack friction-reducing micro-copy and insufficient visual hierarchy between primary and secondary
Trust & social proof
15%
5/10
180K brands stat and testimonials exist but are buried below a massive image; no logos, ratings, or proof visible above the fold
Visual design & layout
10%
7/10
Clean, confident brand design with good typography; hero image choice and proportions hurt conversion without adding aesthetic value
Page structure & flow
8%
5/10
Critical content is sequenced too deep; the hero-to-features transition is interrupted by an oversized image that breaks momentum
Technical & SEO signals
7%
7/10
PageSpeed 84 is solid; LCP 2.2s is acceptable; 2 images missing alt text is a minor accessibility gap; schema markup present
Differentiation & positioning
5%
6/10
Integrated payments, logistics, and WhatsApp AI are genuine differentiators but are not surfaced in the hero where they would do the most work
⚡
Based on real Chrome user dataPage speed
84/100
Overall score
Combined performance rating
2.2 s
Largest paint
Time until the main content is visible
0.02
Layout shift
How much the page moves while loading
2.1 s
First paint
Time until something first appears
172 ms
Responsiveness
How fast the page reacts to clicks
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