https://cortilia.it
45of 100
45of 100
“Cortilia has a clean brand and a genuinely compelling offer — free delivery, 4500+ products, 400+ producers — but buries all of it below a vague hero headline and a cookie banner that eats half the above-fold viewport. The CLS score of 0.68 is catastrophic and likely costing real conversions every day.”
Your action plan
Ordered by conversion impact. Click any fix to see the before → after.
1
Fix catastrophic layout shift before any CRO work
▲ High ImpactSome WorkPage-level CLS score 0.68 (PageSpeed data)
Currently
CLS of 0.68 — far above Google's 0.1 threshold, causing visible content jumps on load
Recommended
Reserve explicit height/width for hero image, category icon row, and lazy-loaded sections; target CLS below 0.1
Google's Core Web Vitals research shows CLS above 0.25 correlates with 24% higher bounce rates; 0.68 is in the 'poor' band and directly harms both SEO ranking and user trust
2
Replace vague hero headline with a specific value proposition
▲ High ImpactQuick WinH1 hero headline: 'La spesa online di qualità'
3
Add a primary CTA above the fold that is visible without scrolling
▲ High ImpactQuick WinHero CTA button 'Entra e fai subito la spesa!'
4
Surface Trustpilot rating in the hero section
Medium ImpactQuick WinTrustpilot 'Molto buono' badge visible only in the footer area
✎
Copy rewrites
Ready to useDrop-in replacements for your highest-leverage text. Each rewrite explains the conversion principle behind it.
Hero H1
La spesa online di qualità
→La spesa fresca di qualità, direttamente dai produttori locali a casa tua
Specificity and differentiation — names the unique mechanism (local producers direct to home) rather than a generic quality claim
Hero subheadline
Ricevi comodamente a casa tua un'ampia varietà di prodotti locali selezionati con cura per la tua spesa completa.
→Oltre 4500 prodotti da 400+ produttori italiani selezionati. Consegna GRATIS, fascia oraria a tua scelta.
Specificity principle — concrete numbers build credibility; listing the two strongest benefits (free delivery, time slot choice) reduces friction before the click
CTA button
Entra e fai subito la spesa!
→Inizia la tua spesa — consegna GRATIS
Benefit-forward CTA — reinforces the free delivery offer at the moment of action, reducing hesitation and increasing click intent
Meta description
La spesa online completa e sostenibile direttamente a casa tua! Fai la spesa e programma la consegna nella fascia oraria che preferisci
→Oltre 4500 prodotti locali da 400+ produttori italiani. Consegna GRATIS, fascia oraria a scelta. Soddisfatti o rimborsati.
Specificity and social proof — concrete numbers and the satisfaction guarantee improve CTR from search results pages
💡
The killer move
High ImpactLaunch a geo-personalized hero with delivery availability confirmation
Replace the static hero CTA with a postcode input field that instantly confirms delivery availability — this single change converts passive browsers into active leads, captures intent data, and eliminates the top objection ('do they deliver to me?') before it forms. Instacart reported 30%+ lift from similar availability-first flows.
How visitors experience your page
Second-by-second walkthrough.
1 strong3 mixed1 weak
◐
0-3 secondsMixed
0-3s first impression: Cookie banner covering lower half of viewport, category icon row, partial hero with headline 'La spesa online di qualità' and couple image — CTA not visible
Visitor gets the category (online grocery) but the cookie banner and icon row push the CTA off-screen; first action is dismissing a banner, not clicking to shop
◐
3-8 secondsMixed
3-8s orientation: After dismissing cookie banner: hero image, headline, subheadline, 'Consegna GRATIS' badge, and CTA button become visible together
Free delivery is a strong hook but the headline is generic; visitor has no reason to prefer Cortilia over competitors yet — differentiation is absent above the fold
✓
8-15 secondsStrong
8-15s evaluation: Scrolls to 'La spesa online, quella buona' section with brand story, 4500 products and 400 producers mentioned, feature icons (flexible delivery, precise timing, autonomous edits)
Concrete numbers and feature benefits land well here; visitor starts building trust but this content should have been surfaced 60 seconds earlier in the hero
◐
15-30 secondsMixed
15-30s trust building: Values carousel (Freschezza, Autenticità, Territorio, Stagionalità), sustainability section (recycled box, B Corp), app download section
Values content is brand-building but conversion-neutral at this stage; no second CTA appears until much later, missing the visitor at peak interest
✗
30+ secondsWeak
30s+ decision: Trustpilot 'Molto buono' badge, footer with navigation links, app store badges, Banco Alimentare partnership logo
The strongest trust signal (Trustpilot rating) appears only here, far too late; visitors who reach the footer without converting are unlikely to scroll back up to click the CTA
Health check
8 dimensions, weighted by conversion impact.
First impression & hero
20%
5/10
Cookie banner and icon row push the CTA below fold; headline is generic and the hero image is pleasant but does no conversion work
Copy & messaging
20%
5/10
Key differentiators (4500 products, 400 producers, free delivery) exist in body copy but are absent from the headline where they would do the most work
Call-to-action
15%
4/10
Single CTA repeated twice with identical text; no secondary CTA mid-page; button label does not reinforce the free delivery benefit
Trust & social proof
15%
4/10
Trustpilot badge and B Corp certification are buried in footer; no review quotes, no customer count, no social proof visible above the fold
Visual design & layout
10%
6/10
Clean green brand identity, good photography, but the category icon row creates visual noise and the layout hierarchy does not guide the eye to the CTA
Page structure & flow
8%
5/10
Logical content progression but no mid-page CTAs; trust signals and conversion elements are back-loaded when visitor intent is highest mid-scroll
Technical & SEO signals
7%
3/10
Performance score 69, CLS of 0.68 is critically poor and will suppress both rankings and conversions; LCP of 2.9s is borderline acceptable
Differentiation & positioning
5%
5/10
Local producers and Italian territory are genuine differentiators but are communicated in body copy rather than the headline where they would create immediate separation from competitors
⚡
Based on real Chrome user dataPage speed
69/100
Overall score
Combined performance rating
2.9 s
Largest paint
Time until the main content is visible
0.68
Layout shift
How much the page moves while loading
1.4 s
First paint
Time until something first appears
141 ms
Responsiveness
How fast the page reacts to clicks
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