30–48% of US Google queries now return an AI Overview, and ChatGPT, Claude, and Perplexity capture an exploding share of conversational search. The visibility game has expanded beyond the SERP — and most pages have no idea whether they're visible to AI engines at all.
The AI Search Visibility Checker runs 12 specific checks against your landing page. We test what GPTBot, ClaudeBot, and PerplexityBot can actually parse, what your structured data emits, and whether your content is extractable in the format AI engines expect. The result is a clear pass/fail for each visibility signal — not a vague "GEO score" with no actionable next step.
What gets checked
Three categories of signals, each weighted by impact:
- Crawler permissions — robots.txt rules for GPTBot, ClaudeBot, PerplexityBot, OAI-SearchBot, Google-Extended, and Amazonbot. A blocked crawler is the most common single cause of invisibility, and it's invisible until you check.
- Content extractability — server-side rendering of critical content, semantic HTML structure, alt text on images, headline-to-meta consistency. AI engines extract differently than Google's classical crawlers — what was good for SEO isn't automatically good for AEO.
- Structured signals — JSON-LD validation, presence of FAQ schema, BreadcrumbList, Organization, Product/SoftwareApplication, and (when present) llms.txt. Pages with valid structured data are 3–4x more likely to be cited in AI answers than pages relying on prose alone.
Why this differs from a generic SEO audit
Traditional SEO tools test for Googlebot. AI engines have different parsing strategies, different schema preferences, and entirely different signals (llms.txt, brand mentions on third-party sites, FAQ structure). A page with a perfect Lighthouse score can still be invisible to ChatGPT if its main content loads via client-side JavaScript with no SSR fallback. We test the AI-specific signals other audits skip.
Pair this with our GEO readiness checker for the broader strategic audit, and our DIY AI visibility audit guide for the manual checklist. The gap between AI-visible and AI-invisible pages is widening, not narrowing.