Cart abandonment runs at 70.19% across ecommerce (Baymard Institute, 2024). Of those abandonments, 48% trace back to checkout-specific friction: surprise costs, required account creation, complex forms, slow load times, or missing trust signals. Roughly half of every abandoned cart is fixable with checkout-specific changes — no broader site overhaul needed.
The Checkout Page Analyzer audits your checkout against Baymard's 50-point usability checklist plus our own conversion-specific dimensions. The output is a prioritized fix list — not a generic "follow best practices" PDF.
The 7 fixable friction points
Across our analysis of 200+ checkouts, these seven issues account for the majority of fixable abandonment:
- Hidden costs revealed late — shipping, taxes, fees added at the final step. Top abandonment cause across Baymard's research.
- Forced account creation — pages without "guest checkout" lose 24% of qualified buyers (Baymard, 2024)
- Long forms with no progress indicator — multi-step checkouts without a visible progress bar feel infinite
- Missing trust signals at payment — no security badges, SSL indicators, or familiar payment logos at the moment of decision
- Slow load on payment step — third-party scripts (Stripe, PayPal, fraud detection) frequently push the payment step LCP above 4 seconds
- Mobile keyboard friction — wrong keyboard for field type (alphabetical instead of numeric), missing autofill, awkward field ordering
- No order summary visible during payment — buyers want to confirm what they're paying for at the moment they enter card details
The analyzer scores each of these against your specific checkout. Pair with our form analyzer for field-level friction analysis, and our page speed analyzer for performance diagnostics on the checkout flow.