Design gets attention. Copy gets conversions. You can have the most visually polished page on the internet — if the words don't communicate value, visitors leave. And the frustrating part is that the most common copy mistakes — what copywriting researchers like Joanna Wiebe (Copyhackers) call "the curse of knowledge" — are invisible to the people who wrote the words.
Our website copy analyzer evaluates your page's messaging through a conversion lens. Not grammar. Not readability scores. Whether your copy actually does its job: communicate value, overcome objections, and move visitors toward action.
What the copy analysis evaluates
We extract your full page text — headings, body copy, buttons, captions, testimonials — and evaluate it alongside the visual context from screenshots. The analysis covers:
- Headline specificity — Does your headline name a specific outcome, or is it vague? "Grow your business" scores lower than "Get 3× more qualified leads from the same ad spend."
- Benefit vs. feature framing — Features tell visitors what you built. Benefits tell them why they should care. Most pages lean too heavily on features without translating them into outcomes.
- Voice consistency — Does the tone shift between sections? A playful hero followed by corporate body copy creates cognitive dissonance that erodes trust.
- Objection handling — Does the copy anticipate and address concerns? Pricing hesitation, implementation effort, risk — the best pages weave answers into the narrative.
- CTA language — "Submit" vs. "Get my free report" is the difference between friction and motivation. CTA copy psychology accounts for 15% of the overall score.
Why this isn't a grammar checker
Grammarly tells you if your sentences are correct. Hemingway tells you if they're readable. Neither tells you if they convert.
A perfectly grammatical, highly readable headline that says "Welcome to Our Platform" scores poorly because it communicates nothing. A slightly informal headline that says "Stop losing deals to follow-up delays" scores well because it identifies a pain point and implies a solution. Conversion copy is about strategy, not syntax.
The analysis is built on conversion copywriting principles documented by organizations like CXL Institute and Copyhackers. Copy quality — measured by our Copy & Messaging dimension — has the highest correlation with overall conversion scores of any single dimension.