CRO tools fall into four categories, and confusing them is how most teams waste money. Analysis tools tell you what’s wrong. Behavior tools show you how visitors interact. Testing tools validate which fix works better. Builder tools help you implement changes without engineering.
Most teams only need one tool from each category. Start with analysis (find the problems) and behavior (understand the problems), then add testing once you have enough traffic to run statistically significant experiments.
Here’s the stack, organized by category. We’re honest about where roast.page fits — we’re in the analysis category. We don’t do heatmaps, A/B testing, or page building. Different tools for different jobs.