roast.page analyzes any landing page across 8 conversion dimensions — First Impression, Copy, CTA, Trust, Design, Structure, Technical SEO, and Differentiation — using AI vision analysis, HTML content extraction, and Google PageSpeed data. It delivers a weighted score with element-level findings that reference your actual headline, CTA, and layout in under 60 seconds. Free, no signup required.
How does roast.page analyze a landing page?
When you paste a URL, three things happen in parallel:
- Visual capture — Screenshots at 1280×800 viewport plus full-page scroll. The AI evaluates layout, hierarchy, whitespace, and CTA placement the way a human eye processes them. Nielsen Norman Group research shows users form page judgments within 50 milliseconds — visual analysis catches what those milliseconds reveal.
- Content extraction — Headings, meta tags, buttons, testimonials, images, schema markup, and alt text. The full structural skeleton that determines your SEO and conversion architecture. Across 1,000+ pages analyzed, 38% have zero customer testimonials and 71% make no attempt to differentiate from competitors.
- Performance data — Real Google PageSpeed scores including Core Web Vitals (LCP, CLS, FCP, INP). Google's own research confirms each additional second of load time increases bounce probability by 32%. Pages meeting Core Web Vitals thresholds rank and convert measurably better.
All three feed into an analysis modeled on how senior conversion consultants evaluate pages. The AI holds visual design, content strategy, and performance data simultaneously — producing findings a human would need hours to compile.
Why is this better than a landing page checklist?
The median landing page scores 44/100 across 1,000+ pages analyzed. The biggest gap between low-scoring and high-scoring pages isn't technical — it's strategic. Pages have correct meta tags but feature-dump in their headlines. Fast load times but invisible CTAs. Clean design but zero social proof.
Checklists verify the presence of elements. Our analyzer evaluates whether those elements are working. First Impression and Copy account for 40% of the weighted score because that's where 62% of SaaS pages and 45% of all pages fail: leading with features instead of outcomes. Pages with outcome-driven headlines score an average of 58/100 vs 44/100 for feature-driven headlines — a 14-point gap from one element.