Visitors don't believe your marketing copy. They believe other people. Our data shows that pages with specific, credible social proof consistently score higher on the Trust dimension than pages without it.
But most social proof is weak. "Great product!" doesn't convince anyone. These prompts help you structure, rewrite, and present social proof that actually builds trust.
Rewrite raw customer quotes
You have customer feedback — Slack messages, emails, support tickets, tweets. They're real but messy. This prompt tightens them without losing authenticity.
Here are raw quotes from my customers (real feedback, unedited):
1. "[paste raw quote — e.g., an email or Slack message]"
2. "[paste raw quote]"
3. "[paste raw quote]"
4. "[paste raw quote]"
5. "[paste raw quote]"
For each:
1. Edit it down to 1-2 sentences maximum. Keep their natural voice — don't make it sound polished.
2. Bold the most compelling phrase (the part someone would screenshot)
3. If it mentions a specific result (number, time saved, metric), keep that — it's the most persuasive part
4. If it's vague ("love this product"), suggest a follow-up question I could ask the customer to get a more specific quote
Also suggest:
- A heading for the testimonial section (not "What our customers say" — something specific like "Teams ship 40% faster")
- How to order these testimonials for maximum impact (strongest social proof first)Write case study micro-snippets
You don't need a full case study page to get value from customer stories. A 3-line snippet on the landing page is often more effective because visitors actually read it.
I have this customer success story:
Company: [name, size, industry]
Problem they had: [what they were struggling with before]
What they used: [your product / which features]
Result: [specific outcome — revenue, time saved, metric improvement]
Timeline: [how long it took]
Write a case study micro-snippet for my landing page (not a full case study — just a card):
1. A bold stat headline (e.g., "3x faster deploys in 2 weeks")
2. A 2-sentence summary: what they were doing before, what changed
3. The customer's name and title (format for a byline)
4. A "Read the full story →" link text
Make it scannable. Someone should get the key result in under 3 seconds.Generate trust signal copy
Trust isn't just testimonials. It's security badges, guarantees, team credentials, and "why us" copy. This prompt generates the supporting trust elements that go between testimonials.
My product: [what it does]
My audience: [who they are]
The main reason they'd hesitate to buy: [the core trust barrier]
I have these trust assets available:
- [list what you have: customer count, notable logos, awards, certifications, years in business, team background, security features, guarantees, etc.]
Write copy for these trust elements:
1. A "numbers bar" — 3-4 stats displayed in a row (e.g., "1,000+ teams · 44 avg score · 4.8★ on G2")
2. A guarantee statement (1-2 sentences, specific and confident)
3. A "why us" micro-section (3 short bullet points that differentiate from competitors)
4. A suggested placement order for all trust elements on the page
Rules: no superlatives ("best", "leading", "world-class"). Use specific numbers instead.Build a testimonial request template
The best social proof comes from asking the right questions. This prompt generates an email you can send to customers to get specific, usable quotes.
Write a short email I can send to happy customers asking for a testimonial.
My product: [what it does]
What I want the testimonial to cover: [specific aspect — e.g., time saved, ease of use, results achieved]
Relationship with customer: [active user for X months, just completed a project, etc.]
The email should:
1. Be under 100 words (respect their time)
2. Ask 2-3 specific questions that naturally produce quotable answers (not "can you write us a review?")
3. Make it easy to respond — questions should take 2 minutes to answer
4. Include a line about how I'll use the quote (transparency builds better responses)
Good questions produce specific answers. "What's different now?" is better than "Are you satisfied?"Structure social proof for different page sections
My landing page has these sections where I can add social proof:
1. Hero area (above the fold)
2. After the "how it works" section
3. A dedicated testimonials section
4. Near the pricing / CTA area
Available social proof:
- [list your testimonials, stats, logos, case studies]
For each section, recommend:
- Which type of social proof works best at that position and why
- Specific copy or formatting for that placement
- How much space to give it (a single line? a full section? a logo bar?)
The rule: social proof should appear where the visitor has a specific doubt. After "how it works" → "does this really work?" After pricing → "is it worth the money?"If your social proof audit score is low, it's usually not because you lack proof — it's because it's in the wrong place or formatted weakly. These prompts fix both problems.