The headline gets them to stay. The body copy gets them to act. Most landing pages nail one but not both — the most common copy mistake we see is a decent headline followed by generic feature lists that could belong to any product.
These prompts focus on everything below the hero: benefit sections, feature descriptions, "how it works" blocks, and the narrative flow that moves visitors from curiosity to action.
Turn features into benefits
The classic copywriting problem. You know your features. You haven't translated them into what they mean for the customer. This prompt does the translation.
Here are the features of my product:
1. [Feature — e.g., "Real-time collaboration"]
2. [Feature — e.g., "Automated weekly reports"]
3. [Feature — e.g., "One-click integrations with Slack, Notion, and Linear"]
4. [Feature — e.g., "Custom dashboards"]
5. [Feature — e.g., "Role-based permissions"]
My target audience: [who they are and what they care about]
For each feature, write:
- A benefit-first heading (under 8 words) — what the feature DOES for them, not what it IS
- A 2-sentence description: first sentence = the outcome, second sentence = how the feature enables it
- A one-line "without this" statement — what life looks like without this feature (creates contrast)
Example of good:
Feature: Automated weekly reports
Heading: "Know what's working. Every Monday."
Description: "Start every week knowing exactly which pages convert and which don't. Automated reports land in your inbox — no dashboards to check, no data to pull."
Example of bad:
Heading: "Automated Reports"
Description: "Our platform generates reports automatically every week."Write a "how it works" section
Three steps. Clear, visual, specific. This is one of the highest-performing sections on landing pages, and it's also one of the easiest for AI to write well.
Write a "how it works" section for my landing page.
Product: [what it does]
The 3 main steps from signup to result:
1. [Step 1 — what the user does first]
2. [Step 2 — what happens next]
3. [Step 3 — the outcome they get]
For each step:
- A heading (3-5 words, starts with a verb)
- A 1-2 sentence description that's specific to my product (not generic "get started" language)
- A suggested visual or icon description
Also write:
- A section heading (not "How it works" — something more specific)
- A one-line subtitle that sets up the 3 steps
The tone should make it feel effortless. Each step should feel like it takes 30 seconds, even if it doesn't.Write a section that handles the "why should I trust you?" moment
About halfway down most landing pages, visitors hit a trust gap. They're interested but not convinced. This prompt generates copy for that specific moment.
My visitor is halfway down my landing page. They're interested in [product name] but haven't decided yet. They're probably thinking:
- "[concern 1 — e.g., 'Is this actually better than doing it manually?']"
- "[concern 2 — e.g., 'What if it doesn't work for my specific situation?']"
- "[concern 3 — e.g., 'I don't want another tool that collects dust']"
I have these proof points available:
- [stat, testimonial, or case study]
- [stat, testimonial, or case study]
- [stat, testimonial, or case study]
Write a short trust-building section (3-4 short paragraphs) that:
1. Acknowledges the skepticism without being defensive
2. Uses the proof points naturally (woven in, not listed)
3. Ends with a soft CTA that feels like the logical next step
Don't use the word "trust". Show it, don't label it.This maps directly to the trust gap problem we identified in our analysis of thousands of pages. The best pages handle objections in the flow — not in a separate FAQ section at the bottom.
Tighten existing copy
Sometimes you don't need new copy — you need less copy. This prompt edits what you have.
Here's a section of my landing page copy:
[paste the section — 100-500 words]
Edit this copy:
1. Cut any sentence that repeats information already stated
2. Replace vague claims with specific ones (or flag them for me to fill in)
3. Remove words that don't earn their place: "actually", "really", "very", "just", "simply", "easily", "seamlessly", "robust", "powerful"
4. Shorten any sentence over 20 words
5. Check: does every paragraph advance the argument toward conversion? If not, cut or rewrite it.
Return the edited version with [CHANGED] markers so I can see what you modified. Tell me the word count before and after.Write the full page narrative
If you want to outline the entire page's copy flow — what comes in what order and why — this prompt generates a content structure that follows proven persuasion patterns.
Create a content outline for a landing page.
Product: [what it does]
Audience: [who they are]
Awareness level: [unaware / problem-aware / solution-aware / product-aware]
Conversion goal: [signup / purchase / demo / etc.]
Approximate page length: [short — 3-4 sections / medium — 5-7 / long — 8-10]
For each section, give me:
- Section name
- Why it goes here in the sequence (what job it does psychologically)
- A draft heading
- Key content to include (2-3 bullet points)
- Estimated word count
The sequence should follow this logic:
1. Grab attention (headline + hero)
2. Prove you understand their problem
3. Present your solution
4. Show evidence it works
5. Handle doubts
6. Make the ask
Don't include any section that's just filler. Every section should move them closer to the CTA.This prompt is especially useful when you're building a page from scratch. Get the structure right, then use the other prompts on this page to fill in each section. After the page is live, analyze it on roast.page to see how the full flow scores on Page Structure & Flow.