You've seen the "Ultimate Landing Page Checklist" blog posts. Download a PDF, print it out, check boxes while staring at your page. The problem? Checklists verify presence, not quality. Having a CTA button is a check. Having a CTA that actually drives clicks is the real question.
Our landing page checklist is different. Paste your URL and our AI evaluates each factor against your actual page — not just whether an element exists, but whether it's working. A headline gets checked not just for presence but for clarity, specificity, and persuasion power.
What the checklist covers
The 47 factors map to our 8-dimension scoring framework, weighted by conversion impact:
- First Impression & Hero (20%) — Headline clarity, visual hierarchy, above-fold value, 5-second comprehension
- Copy & Messaging (20%) — Benefit language, specificity, voice, narrative flow, objection handling
- Call-to-Action (15%) — Visibility, copy strength, placement, prominence, friction level
- Trust & Social Proof (15%) — Testimonials, logos, numbers, case studies, review ratings
- Visual Design (10%) — Layout quality, whitespace, typography, color, mobile readiness
- Page Structure (8%) — Persuasion sequence, section transitions, content length, flow
- Technical & SEO (7%) — PageSpeed, Core Web Vitals, meta tags, headings, schema
- Differentiation (5%) — Competitive awareness, unique positioning, "why you" messaging
Each factor gets a pass/fail/needs-improvement assessment with a specific finding from your page. This isn't a generic checklist — it's a personalized audit structured as an actionable checklist.
Why automated beats manual
Manual checklists have a fatal flaw: you evaluate your own work. The curse of knowledge means you'll check "headline is clear" because it's clear to you — the person who wrote it. Our AI has no such bias. It evaluates your headline the way a first-time visitor would.