Every landing page has a number. A score that captures how well it converts visitors into customers. The question is whether you know yours.
Our scoring system evaluates your page across 8 dimensions, each weighted by its measured impact on conversion rates. The result is a single number from 0 to 100 that tells you exactly where your page stands — and what's pulling the score down.
What the scores mean
Based on thousands of pages scored:
- 75+ (Strong) — Top quartile. Solid conversion fundamentals. Focus on refinement, not overhaul.
- 55–74 (Room to improve) — Above average but with clear opportunities. Usually 2–3 dimension gaps holding the score back.
- 35–54 (Needs attention) — Below average. Multiple conversion barriers present. Priority fixes can yield 20–40% improvement.
- Below 35 (Critical) — Fundamental issues with messaging, trust, or UX. Likely losing the majority of potential conversions.
The median score across all pages is 44. If you score above 55, you're already ahead of most. If you score below 40, every visitor who lands on your page is more likely to leave than convert.
Industry benchmarks
Your score means more in context. A 55 might be strong for an early-stage startup but below average for a mature SaaS company. Our 2026 benchmarks show significant variation by industry:
- Agencies & services average 51 (top quartile: 71+)
- SaaS averages 48 (top quartile: 68+)
- Startups average 46 (top quartile: 67+)
- E-commerce averages 42 (top quartile: 62+)
Every score report includes your detected industry so you can benchmark against the right peers, not the global average.