You built a website. You think it's pretty good. Your designer agrees. Your mom loves it. But nobody's converting — and nobody will tell you why.
That's what a roast is for. Paste your URL and our AI does what your polite colleagues won't: it tells you exactly what's wrong. Not "consider improving your CTA" — more like "your call-to-action is buried below 800 pixels of stock photography and says 'Learn More,' which tells visitors nothing."
The roast evaluates your site across 8 conversion dimensions — first impression & hero, copy & messaging, call-to-action, trust & social proof, visual design, page structure & flow, technical & SEO, and differentiation. Each dimension gets a score. You get an overall rating out of 100. And you get the specific fixes that will actually move the needle.
How the roast works
When you submit a URL, three things happen simultaneously. We capture a high-resolution screenshot of your page — the AI literally sees your site the way a visitor does. We extract your full page content: headlines, buttons, testimonials, meta tags, structured data. And we pull real-time Google PageSpeed data including Core Web Vitals.
All three inputs feed into an analysis modeled on how senior conversion consultants evaluate pages — scoring visual design, content strategy, and performance data simultaneously. A roast takes about 60 seconds and costs nothing for your first few pages.
Why "roast" instead of "audit"?
Because audits are boring and people ignore them. A roast is memorable. When the AI tells you your first impression fails the five-second test because your headline is "Welcome to Our Website," you remember that. You fix it. Across thousands of pages analyzed, the median score is 44/100. Most sites have the same handful of problems — and they're not the problems you'd expect. The biggest gaps are strategic, not technical.
Your page speed might be fine. Your copy is probably the problem. That's what a roast finds.