Best Website Graders Compared

We ran the same page through every major grader. Here’s what each actually tells you — and what it misses.

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Website Graders overview

Website graders promise a quick health check, but they vary wildly in what they actually measure. Some focus on technical SEO. Others check performance. A few evaluate conversion potential. Most just run Lighthouse under the hood and dress up the output.

We tested seven graders by running the same mid-tier SaaS landing page through each. The results were revealing: scores ranged from 42 to 89 for the exact same page, because each tool weights different things. That's not a flaw — it's a feature, once you understand what each tool prioritizes.

The right grader depends on what you're trying to fix. Need to improve page speed? Different tool than if you need to improve conversions. Here's an honest breakdown.

1.

roast.page

By us

AI-powered analysis across 8 conversion dimensions. Takes a screenshot, scrapes content, runs PageSpeed, then uses AI vision to evaluate messaging, CTAs, trust signals, and design — not just technical metrics. Reports reference your actual headline, your actual CTA, your actual layout.

Best for: Teams who want to improve conversions, not just fix technical issues

Free (3 analyses) · Packs from $40

2.

HubSpot Website Grader

Scores four areas: Performance, Mobile Readiness, SEO, and Security. Clean UI, fast results. The catch: requires your email to see results, and you'll enter HubSpot's marketing funnel. The analysis is surface-level — useful for a quick pulse check, not for deep diagnostics.

Best for: Quick overview if you're already in the HubSpot ecosystem

Free (email-gated)

3.

SEOptimer

Checks 100+ data points across SEO, usability, performance, social, and security. Strong white-label report generation for agencies. The analysis leans heavily on technical signals — meta tags, heading structure, image optimization — rather than conversion effectiveness.

Best for: Agencies who need white-label reports for client prospecting

Free basic · Plans from $19/mo

4.

Foglift

One of the few graders that evaluates GEO (Generative Engine Optimization) alongside traditional SEO. Checks how AI search engines like ChatGPT and Perplexity see your page. The conversion analysis isn't as deep as dedicated CRO tools, but the GEO angle is unique.

Best for: Teams focused on AI search visibility alongside traditional SEO

Free tier available · Paid plans from $29/mo

5.

DebugBear

Primarily a performance monitoring tool with a free website grader. The grader runs real Lighthouse tests and presents Core Web Vitals clearly. Strong on performance diagnostics, weak on anything conversion-related. Best paired with a CRO tool.

Best for: Developers focused on Core Web Vitals and page speed

Free grader · Monitoring from $12/mo

6.

Nibbler

Tests accessibility, experience, marketing, and technology on a 10-point scale. Has been around for years and maintains a simple, no-frills approach. Analysis is automated and pattern-based — no AI, no visual analysis, no conversion-specific insights.

Best for: Quick, free general-purpose check with no signup

Free

7.

GradeMyWebsite

Simple, fast grader that checks SEO basics, performance, and security. Results are straightforward but shallow compared to specialized tools. Works well as a starting point before diving deeper with focused tools.

Best for: Absolute beginners who want a simple pass/fail view

Free

How to choose

What are you trying to improve?

Performance-focused graders (DebugBear) and conversion-focused graders (roast.page) give very different results for the same page. Pick the tool that matches your actual goal.

How actionable are the recommendations?

Some graders tell you what's wrong. Better ones tell you how to fix it. The best reference your specific page elements, not generic advice.

Email-gated or not?

HubSpot and some others require email for results. If you're just exploring, tools with no signup friction (roast.page, Nibbler, DebugBear) get you answers faster.

Do you need client reports?

Agencies need white-label or shareable reports. SEOptimer specializes in this. roast.page reports are shareable via URL. Not every grader supports this well.

Common questions

Why do different graders give the same page different scores?

Each grader weights different factors. A page with great design but slow load times might score 80 on a conversion-focused tool and 40 on a performance tool. The score is only meaningful relative to what that specific tool measures.

Should I use multiple graders?

Using one conversion-focused tool and one performance tool gives you the most complete picture. Running five tools that all check meta tags is redundant.

Are free website graders actually useful?

For identifying obvious issues, yes. For strategic optimization, free tools usually lack depth. They're a good starting point but shouldn't be your only diagnostic tool.

Which grader is best for SEO specifically?

For technical SEO: Screaming Frog or Ahrefs. For landing page SEO signals: SEOptimer or roast.page. Google Search Console for indexing issues. Different SEO problems need different tools.

Do website graders affect my Google ranking?

No. Running a grader is like getting a checkup — it's read-only. It won't change anything on your site or affect your rankings.

Related reading

See how your page scores

Free analysis. 8 conversion dimensions. Specific fixes. About 1 minute.

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