Content hierarchy is the intentional ordering of sections on your page. It's different from visual hierarchy (which controls what people look at) — content hierarchy controls when they encounter each argument. The sequence of information matters because persuasion is sequential: you need awareness before interest, interest before desire, desire before action.
Most landing pages get this backwards. They lead with features (what it does) instead of the problem (why anyone should care). Or they place testimonials at the bottom of a page that only 20% of visitors scroll to. Your strongest persuasion elements need to appear where the most people will see them.
A hierarchy that works
The pattern that consistently scores highest in our analyses: (1) Hero with clear value proposition, (2) Social proof or trust signals, (3) Problem/pain agitation, (4) Solution overview, (5) Specific features or benefits, (6) More social proof, (7) Objection handling (FAQ or guarantee), (8) Final CTA. This isn't the only valid order, but it beats the typical "features → pricing → contact us" structure by a wide margin.
The key principle: each section should earn the next scroll. If someone stops scrolling after your hero, the problem isn't your features section — it's that your hero didn't create enough curiosity to continue.