You can get genuinely good landing page copy out of ChatGPT. But most people prompt it wrong — they ask "write me a landing page" and get bland, generic output. The trick is specificity.
These prompts work because they give ChatGPT the right constraints: your audience, your product, your tone. They're organized by section — pick the one you need, fill in the brackets, paste it in.
Write a headline that actually says something
Most AI-generated headlines are vague. "Streamline your workflow" could describe any product on earth. This prompt forces specificity by making ChatGPT reference the actual outcome your user gets.
I'm building a landing page for [product name], which helps [target audience] to [main benefit].
Write 5 headline options. Rules:
- Lead with the outcome, not the product
- Be specific — use numbers, timeframes, or concrete results where possible
- No buzzwords (streamline, leverage, empower, revolutionize)
- Under 12 words each
- The reader should understand what the product does within 5 seconds
For context, our main competitors say: [paste 2-3 competitor headlines]
Beat them.Why this works: the competitor context gives ChatGPT something to differentiate against. The word limit keeps things tight. And banning buzzwords forces it to write like a human. If you've already analyzed your current headline and know it's weak, start here.
Generate subheadline + supporting copy
The subheadline is where most landing pages fall apart. The headline grabs attention, then the subheadline loses it with corporate filler. This prompt keeps the momentum going.
Here's my landing page headline: "[your headline]"
Write a subheadline (1-2 sentences, under 30 words) that:
- Explains HOW the product delivers on the headline's promise
- Includes one specific proof point (a number, timeframe, or method)
- Feels like the next natural thing a visitor would want to know
Then write 3 bullet points for below the fold. Each bullet should be:
- Benefit-first (not feature-first)
- Under 10 words
- Specific enough that a competitor couldn't copy-paste them
Product: [what you sell]
Audience: [who buys it]
Key differentiator: [what makes you different from alternatives]Rewrite a weak CTA
If your CTA button says "Get Started" or "Learn More", it's doing nothing to tell visitors what happens next. This prompt generates CTAs that reduce friction and set expectations.
My current CTA button says: "[your current CTA text]"
It leads to: [what happens when they click — signup, demo, checkout, etc.]
My product: [one sentence]
My audience: [who they are]
Write 5 alternative CTA options. Rules:
- Tell the user what they GET, not what they DO
- Include what happens next (so there's no anxiety about clicking)
- Be under 5 words for the button text
- For each button, suggest a small line of supporting text underneath (like "No credit card required" or "Takes 30 seconds")
Avoid: Get Started, Learn More, Sign Up, Submit, Click HereThe best CTAs we see across thousands of analyzed pages tell visitors exactly what's on the other side of the click.
Write social proof that doesn't sound fake
ChatGPT can help you rewrite real testimonials into tighter, more persuasive versions — or generate testimonial-style copy for sections you haven't filled yet. (Obviously, use real quotes from real customers when you have them.)
I have these raw customer quotes / feedback snippets:
[paste 3-5 real customer quotes, Slack messages, emails, or review snippets]
For each one:
1. Tighten it to 1-2 sentences max — keep their voice, remove filler
2. Bold the most compelling phrase
3. Suggest a headline for the testimonials section that ties them together (e.g., "Teams ship 2x faster" not "What our customers say")
If any quote mentions a specific result (time saved, revenue gained, metric improved), highlight that — specific numbers are 3x more persuasive than vague praise.Write the full above-the-fold section
If you want ChatGPT to write your entire above-the-fold area in one shot, this comprehensive prompt gets you a cohesive hero section rather than disconnected pieces.
Write the above-the-fold content for a landing page.
Product: [name + one sentence description]
Target audience: [who they are + their biggest frustration]
Main competitor: [name + their headline]
Conversion goal: [free trial signup / demo booking / purchase / etc.]
I need:
1. HEADLINE (under 10 words, outcome-focused)
2. SUBHEADLINE (1-2 sentences, explains how)
3. CTA BUTTON TEXT (3-5 words)
4. CTA SUPPORTING TEXT (one line below the button, reduces friction)
5. 3 TRUST INDICATORS (short phrases like "No credit card · 14-day trial · 2 min setup")
Tone: [professional/casual/playful/bold]. Write like a senior copywriter, not a marketing intern. No exclamation marks.After you generate the copy, run your page through roast.page to see how the full layout, design, and copy work together. Great copy in a bad layout still underperforms.
Tips for getting better output
A few things we've learned from analyzing pages built with AI copy:
- Give it competitors. ChatGPT writes better when it has something to push against. Paste competitor headlines and tell it to be different.
- Give it constraints. Word limits, banned words, and structural requirements all produce tighter output. "Write a headline" produces mush. "Write a headline under 8 words with no buzzwords" produces copy.
- Iterate, don't regenerate. When the first output is 70% right, tell it specifically what to fix. "Make option 3 more specific and cut it to 6 words" beats "try again."
- Test on real visitors. AI copy needs the same validation that human copy does. Write it, ship it, run a five-second test, iterate.