Claude handles nuance well. Where other LLMs default to safe, generic marketing copy, Claude can hold multiple constraints at once — your brand voice, your audience's sophistication level, your competitive positioning — and produce copy that feels like a human wrote it.
These prompts are designed for Claude specifically. They take advantage of its longer context window, its ability to follow complex instructions, and its tendency to produce less "AI-sounding" output when prompted correctly.
Audit your landing page copy
This prompt turns Claude into a landing page critic. Paste your page copy and get specific, actionable feedback — not vague suggestions.
You're a senior conversion copywriter reviewing a landing page. You've seen thousands of pages and you're hard to impress.
Here's the full copy from my landing page:
[paste your complete page text — headline through footer]
My product: [what it does in one sentence]
Target audience: [who they are]
The action I want them to take: [signup / buy / book demo / etc.]
Review this copy and tell me:
1. What's the single weakest sentence on the page? Why?
2. Is the headline specific enough to pass a 5-second test?
3. Does the copy focus more on features or benefits? Give examples of each.
4. Where does the persuasion momentum break? (the point where a reader might stop scrolling)
5. What's missing that would make a skeptical visitor convert?
Be direct. No compliment sandwiches.This is essentially what roast.page does automatically, but for when you want to iterate on copy before putting it live. Run the prompt, make changes, then analyze the live page to see how it scores.
Rewrite a section in your brand voice
Claude is better than most LLMs at matching tone. This prompt gives it enough context to write in your voice, not generic marketing speak.
Here's a section of my landing page that needs rewriting:
[paste the section]
Here are 3 examples of copy we've written that represents our brand voice:
1. [paste an email, ad, or page section you love]
2. [paste another example]
3. [paste another example]
Our voice is: [2-3 adjectives, e.g., "direct, technical, slightly irreverent"]
Our audience is: [describe them — sophistication level matters]
Rewrite the section to match our voice. Keep the same structure and information, but make it sound like us. If any sentences are doing no work (filler, obvious statements), cut them.Generate a pricing page comparison
Pricing pages are one of the hardest sections to write. Claude handles the structured comparison format well, especially with specific constraints about what to emphasize.
I need copy for a pricing page with [2/3/4] tiers.
Tiers:
- [Tier 1 name]: [price], includes [key features]
- [Tier 2 name]: [price], includes [key features]
- [Tier 3 name]: [price], includes [key features]
The tier I want most people to choose: [which one]
My target customer: [who they are]
Main competitor's pricing: [what they charge, roughly]
Write:
1. A pricing page headline (not "Pricing" — something that frames the decision)
2. A one-sentence subtitle that reduces price anxiety
3. For each tier: a 5-word tagline that describes WHO it's for (not what it includes)
4. A "most popular" or recommended badge label
5. CTA button text for each tier (should be different per tier)
6. One line of social proof to put near the pricing (e.g., "Join 2,400+ teams")
The goal is to make the [recommended tier] feel like the obvious choice without trashing the other tiers.Pricing copy has a huge impact on conversions — our data shows pricing page design accounts for up to 30% of checkout abandonment when it's confusing or poorly framed.
Write objection-handling copy
Every visitor has doubts. This prompt generates copy that addresses the specific objections your audience has — without being defensive or salesy.
My product: [what it does]
Price: [what it costs]
Target buyer: [who they are]
The top 3 reasons someone would NOT buy:
1. [objection — e.g., "It's too expensive compared to doing it manually"]
2. [objection — e.g., "I'm not sure it works for my specific use case"]
3. [objection — e.g., "I've tried similar tools before and they didn't work"]
For each objection, write:
- A short heading (5-8 words) that names the concern without being defensive
- 2-3 sentences that address it honestly. Use a specific proof point if possible (a number, a case study reference, a guarantee). Don't say "we understand your concern." Just answer it.
Tone: confident but not arrogant. Acknowledge the objection is legitimate, then give a clear reason why it shouldn't stop them.Build a value proposition from scratch
If you're struggling to articulate why your product matters, this prompt walks Claude through the process of extracting your value proposition from raw information about your product.
Help me find my value proposition. Here's what I know:
Product: [describe what your product does, in plain language]
Who uses it: [describe your best customers]
What they did before us: [the old way / competitors / manual process]
What changes after they use us: [the concrete result]
What customers say they love most: [actual quotes or paraphrased feedback]
What we do that nobody else does: [your genuine differentiator]
From this, write:
1. A value proposition statement (under 15 words) — format: [audience] can [outcome] by [method]
2. Three supporting points that prove the claim
3. A "so what?" test — if a stranger read this, would they understand why they should care?
Be ruthless. If my product doesn't have a clear differentiator, tell me. Don't manufacture one.A clear value proposition is the foundation everything else builds on. If your value proposition score is low, start here before rewriting any other section.
When to use Claude vs ChatGPT
Both tools produce good landing page copy. Here's where each shines:
- Use Claude for: Long-form copy audits, nuanced brand voice matching, pricing page copy, anything where you need it to hold complex context (multiple constraints, brand guidelines, competitor positioning) across a long output.
- Use ChatGPT for: Quick headline brainstorming, short copy variations, A/B test variants, social media copy derived from your landing page, and tasks where speed matters more than nuance.
- Use both for: Get Claude to write the first draft, then paste it into ChatGPT to generate 5 variations. Or vice versa. Different models surface different ideas.