You can get a surprisingly useful landing page audit from ChatGPT or Claude — if you structure the prompt right. The problem with "review my landing page" is that it produces vague, positive feedback. These prompts add structure, scoring, and constraints that produce feedback you can actually act on.
A caveat: AI can only review text. It can't see your design, your layout, or your visual hierarchy. For a full analysis including screenshots, design, and real PageSpeed data, use roast.page. These prompts are for quick copy audits when you want fast feedback during the writing process.
The comprehensive audit prompt
This is the big one. It gives you a scored breakdown across the dimensions that matter most for conversion.
You are a senior conversion consultant who has reviewed thousands of landing pages. You're direct, specific, and hard to impress.
Audit this landing page copy:
[PASTE YOUR COMPLETE PAGE TEXT — headline through footer, in order]
Product: [what it does]
Target audience: [who it's for]
Conversion goal: [what action you want visitors to take]
Price point: [free / $ / $$ / $$$]
Score each dimension 1-10 and explain why:
1. HEADLINE & FIRST IMPRESSION
- Does it pass the 5-second test? Can a stranger understand the value?
- Is it specific or vague?
2. COPY & MESSAGING
- Benefits vs features balance?
- Is it written for the audience or for the company?
3. CALL-TO-ACTION
- Is the CTA clear about what happens next?
- Is there friction reduction near the button?
4. TRUST & SOCIAL PROOF
- Are there testimonials, logos, numbers, or case studies?
- Are they specific or vague?
5. PAGE STRUCTURE
- Does the content flow logically toward conversion?
- Where does the momentum break?
After scoring, give me:
- THE #1 FIX: The single change that would improve this page the most
- 3 SPECIFIC REWRITES: Rewrite the 3 weakest sentences on the page
Be direct. No compliment sandwiches. Every criticism should include a specific fix.The quick 5-minute audit
Don't have time for a full audit? This prompt gives you the three most important things to fix.
Quick audit — I need the 3 biggest problems with this landing page copy:
[paste your page text]
For each problem:
1. Quote the specific text that's the issue
2. Explain why it's a problem (one sentence)
3. Rewrite it (show the fix, don't just describe it)
Only 3 problems. Pick the ones that would have the biggest impact on conversion if fixed. Don't mention anything that's fine.Audit against a specific competitor
Compare my landing page copy against a competitor's.
MY PAGE:
[paste your page copy]
COMPETITOR'S PAGE:
[paste competitor's page copy]
Both are targeting: [same audience/keyword]
My product: [what it does]
Their product: [what it does]
Tell me:
1. What they do better than me (be specific — quote both pages)
2. What I do better than them
3. Where they make claims I should counter
4. The single biggest messaging gap between us — something I could say that they can't
5. If you were the visitor comparing both, which page would you trust more? Why?Competitor audits are one of the most valuable uses of AI. Getting an objective comparison of your page vs a competitor's — without the bias of having written your own copy — often reveals blind spots you wouldn't catch otherwise. You can also run both pages through roast.page for a scored comparison.
Audit for a specific audience
Read this landing page copy as if you are [specific audience persona]:
[paste your page copy]
You are: [describe the persona — e.g., "a VP of Marketing at a 200-person SaaS company. You've tried 3 similar tools before and they all disappointed you. You're skeptical but open. You care about: results, integration difficulty, and whether your team will actually use it."]
Read the page and tell me:
1. At what point do you lose interest? Quote the exact text.
2. What question do you have that the page doesn't answer?
3. What would make you click the CTA?
4. What would make you leave without clicking?
5. Rate your likelihood to convert: 1-10. What would move it +2 points?Audit the page flow
Analyze the persuasion sequence of this landing page:
[paste your page copy, section by section]
For each section, tell me:
- What psychological job this section is doing (grabbing attention, building trust, handling objections, creating urgency, etc.)
- Whether it's in the right position in the sequence
- Whether it's doing its job effectively
Then:
- Identify any gaps in the sequence (e.g., "you go from features straight to pricing with no social proof — the trust isn't built yet")
- Suggest the optimal order for these sections
- Flag any section that could be cut entirely without hurting conversionThis prompt maps to roast.page's "Page Structure & Flow" dimension. If your flow score is low, the issue is usually section ordering, not missing content.