SaaS landing pages are different from every other kind of page. You're often selling to two audiences at once (the decision-maker and the end user). You need to explain something technical simply. And you're competing against "just keep using spreadsheets."
These prompts are built for those specific challenges. If you're building a SaaS landing page, start here.
Position your product in one sentence
The hardest copy on any SaaS page: the one-liner that explains what you do. This prompt forces clarity.
My SaaS product: [name]
What it does (technical): [describe the actual functionality]
Who uses it: [job titles and company size]
What they used before us: [spreadsheets, a competitor, manual process, nothing]
What changes when they use us: [the specific outcome]
Write 5 one-sentence product descriptions. Rules:
- Under 15 words each
- A non-technical person should understand it
- Don't use: platform, solution, leverage, empower, seamlessly, robust, cutting-edge
- Format: "[Product] helps [who] [do what] [so they can / without]"
- At least 2 options should mention the specific result (not the method)
Then pick the best one and explain why.Write pricing tier copy
I have [2/3/4] pricing tiers for my SaaS:
Tier 1: [name, price, key features, limits]
Tier 2: [name, price, key features, limits]
Tier 3: [name, price, key features, limits]
The tier I want most customers to choose: [which one and why]
My ideal customer for each tier: [who each tier is for]
Write:
1. A pricing section headline (not just "Pricing" — frame the decision)
2. For each tier:
- A tagline (who is this for, in 5 words)
- A one-sentence value statement (why this tier)
- The CTA button text (different per tier, reflecting commitment level)
3. A "not sure?" line that guides people toward the recommended tier
Rules:
- Don't trash the lower tiers — people on free plans become paying customers
- Make the recommended tier visually obvious through copy (label it, give it a stronger CTA)
- If there's a free trial, make the friction-free nature of it very clearPricing psychology research shows that how you frame the tiers matters as much as the actual price. The tier names and taglines often determine which tier people choose.
Explain a technical feature simply
I need to explain this feature on my landing page:
Feature name: [what you call it internally]
Technical description: [what it actually does, in detail]
Who needs to understand it: [developer? marketing manager? CEO?]
The benefit to the user: [what they get from this feature]
Write 3 versions:
1. SIMPLE (for non-technical buyers): Explain the benefit without any jargon. Focus on what it means for them, not how it works.
2. TECHNICAL (for developer audiences): Include the technical details that would impress someone who understands the stack.
3. BOTH (for mixed audiences): Lead with the benefit (simple), then follow with a "How it works" detail for the technical readers.
Each version should be 2-3 sentences max. Include a suggested heading for the feature section.Write competitive comparison copy
I need a comparison section for my SaaS landing page.
My product: [name and what it does]
Competitors I want to compare against:
1. [Competitor A] — [their main approach/weakness]
2. [Competitor B] — [their main approach/weakness]
3. [Competitor C or "doing it manually"] — [their approach/weakness]
Write a comparison section with:
1. A heading (not "Why us vs them" — something more specific)
2. A 3-4 row comparison (rows = key differentiators, columns = us vs them)
3. A summary sentence that positions us without directly trashing competitors
Rules:
- Be honest about where competitors are strong (builds credibility)
- Focus on genuine differentiators, not "we have support too"
- Frame it as helping the visitor make a decision, not as a sales pitch
- If we're newer/smaller, lean into that as an advantage (speed, focus, modern stack)Write the "switch from X" narrative
If your visitors are coming from a competitor, the page needs to address the switching cost. This prompt generates migration-focused copy.
Many of my visitors are currently using [competitor or manual process].
The switching costs they're worried about:
1. [e.g., "migrating their data"]
2. [e.g., "learning a new tool"]
3. [e.g., "getting their team to adopt it"]
My product's migration advantages:
- [what makes switching easier — import tool, onboarding support, familiar UI, etc.]
Write a "Switching from [competitor]?" section:
1. A headline that acknowledges they're considering a change
2. 3 bullet points that address each switching concern with a specific answer
3. A soft CTA (something like "See how your current workflow maps to ours" rather than "Switch now")
Tone: helpful, not aggressive. They're still using the competitor — respect that.SaaS pages built for specific industries perform better. Check how SaaS landing pages score across our benchmarks to see where yours stands.