Here's the pattern we see in thousands of analyzed landing pages: people open a blank page and start writing headlines. That's backwards. The structure of your page — what sections appear, in what order, and how they flow toward conversion — matters more than any individual line of copy.
These prompts help you build the blueprint before you build the house. Use them to plan your page architecture, then move to copy prompts once the structure is locked.
Generate a full page wireframe from scratch
This is the starting point. Before you write anything, you need a structural plan for the entire page. This prompt produces a section-by-section wireframe with rationale for why each section exists and where it sits.
I need a structural wireframe for a landing page.
Product: [name + one-sentence description]
Target audience: [who they are, their role, what they care about]
Awareness level: [unaware / problem-aware / solution-aware / product-aware / most-aware]
Primary conversion goal: [free trial signup / demo booking / purchase / waitlist / etc.]
Secondary goal: [if any — e.g., "download lead magnet" or "watch demo video"]
Generate a section-by-section wireframe. For each section, provide:
1. SECTION NAME (e.g., "Hero," "Social Proof," "How It Works")
2. PURPOSE (one sentence — why this section exists)
3. KEY CONTENT ELEMENTS (bullet list of what goes in this section)
4. ESTIMATED HEIGHT (short / medium / tall — how much space it should take)
5. TRANSITION (what mental question the visitor has after this section that the next section answers)
Rules:
- Start with the visitor's awareness level. Unaware visitors need more education sections. Product-aware visitors need more proof and urgency.
- Every section must earn its place — if you can't explain why it's there, cut it.
- Include exactly ONE primary CTA placement and up to 2 secondary CTA placements. Don't spray CTAs everywhere.
- The page should have a single narrative thread: problem → solution → proof → action.
- Aim for 6-10 sections total. More than 10 means you're not prioritizing.Run this first, then use the output as input for every other prompt on this page. The wireframe is your map.
Optimize section ordering for your audience
Got a page that already exists but isn't converting? The problem is often section order, not copy. This prompt re-sequences your sections based on what your visitors actually need to see — and when.
Here are the sections currently on my landing page, in order:
[List each section: e.g.,
1. Hero (headline + CTA)
2. Logo bar (client logos)
3. Features grid (6 features)
4. How it works (3 steps)
5. Testimonials (3 quotes)
6. Pricing (3 tiers)
7. FAQ
8. Final CTA]
My audience: [who they are]
Awareness level: [unaware / problem-aware / solution-aware / product-aware]
Current conversion rate: [if known, or "unknown"]
Biggest drop-off point: [if known from analytics — e.g., "visitors scroll past features but never reach pricing"]
Analyze this section order and:
1. REORDER the sections for maximum conversion. Explain each move.
2. IDENTIFY any missing sections that should be added (and where).
3. FLAG any sections that should be removed or merged.
4. SUGGEST transition copy between the top 3 most important section boundaries.
Rules:
- Social proof should appear BEFORE the first decision point, not after.
- The "how it works" section should appear before features if the product is complex.
- Never put FAQ directly before the CTA — it introduces doubt at the wrong moment.
- Pricing should never be a surprise. Anchor expectations before the full pricing section.
- If the audience is problem-aware, lead with the problem, not your solution.After re-ordering, check what's above the fold to make sure your most critical content is visible without scrolling.
Build a content brief for each section
Once you have the wireframe, you need a brief for each section before handing it off to a copywriter (or to another AI prompt). This generates the constraints and specifications that produce good copy.
Here's my page wireframe:
[Paste your wireframe — section names + purposes from the wireframe prompt above]
For each section, generate a content brief that includes:
1. WORD COUNT TARGET (specific range, e.g., "40-60 words")
2. CONTENT FORMAT (paragraph, bullets, numbered list, comparison table, etc.)
3. MANDATORY ELEMENTS (what MUST be included — e.g., "specific metric," "customer quote," "CTA button")
4. BANNED PATTERNS (what to avoid — e.g., "no feature-first descriptions," "no generic stock photo suggestions")
5. VOICE NOTES (how this section should feel — e.g., "confident and direct" vs "empathetic and reassuring")
6. VISUAL HIERARCHY (what's the most important element? What should the eye hit first?)
Rules:
- Total page word count should be between [800-1200 / 1500-2500 / 2500+] words depending on complexity.
- Above-the-fold content should be scannable in 5 seconds. No dense paragraphs.
- Each section should have ONE primary message. If you need two, split it into two sections.
- Every section's brief should reference the previous section's exit state — the page is a conversation, not a list of sections.
Product context: [name + what it does]
Audience: [who reads this page]This brief becomes the spec sheet for writing. Whether you hand it to a copywriter, use headline prompts, or write it yourself, having the brief means every section has clear constraints.
Plan mobile-first content prioritization
On mobile, your page is a single vertical column. No sidebars. No two-column layouts. Visitors see less per screen and scroll faster. This prompt forces you to decide what actually matters when space is scarce.
Here's my landing page wireframe:
[Paste section list with key content elements for each]
This page needs to work on mobile (where [50-70]% of my traffic comes from).
For each section:
1. KEEP / CUT / COLLAPSE — should this section appear on mobile as-is, be removed entirely, or be collapsed behind an expandable element?
2. MOBILE PRIORITY CONTENT — if the section stays, what's the ONE element that must be visible? Cut everything else or push it below a "Read more" tap.
3. THUMB-ZONE CTA CHECK — is there a CTA in this section? Is it reachable by thumb in a natural scroll?
4. LOAD PRIORITY — should this section load immediately, or can it lazy-load?
Then provide:
- A mobile-specific section order if it should differ from desktop
- A "sticky element" recommendation (e.g., sticky CTA bar, sticky nav)
- Maximum number of sections before the first CTA on mobile (should be 2 or fewer)
Rules:
- If it doesn't serve the conversion goal on mobile, cut it. Mobile visitors are more intent-driven.
- Testimonial carousels are thumb-hostile. Suggest alternatives.
- Feature grids don't work on mobile. Reformat as a vertical list with the top 3 features only.
- Hero section on mobile must work without background images (they get cropped).Map the conversion flow and decision points
Your landing page isn't just a collection of sections — it's a decision-making flow. Each section either moves the visitor toward "yes" or lets them slip away. This prompt maps the psychological journey and identifies where you're losing people.
I'm planning (or auditing) the conversion flow on my landing page.
Product: [name + what it does]
Audience: [who they are]
Price point: [free / low-cost / mid-range / enterprise]
Conversion action: [what "converting" means — signup, purchase, demo, etc.]
Map my page as a decision flow:
1. For each section, identify the VISITOR'S MENTAL STATE when they arrive (what are they thinking? what objections do they have?)
2. Identify the QUESTION each section must answer to keep them scrolling
3. Identify the OBJECTION each section must overcome
4. Flag DECISION POINTS — moments where visitors choose to keep going or leave
5. For each decision point, recommend a MICRO-COMMITMENT (something smaller than the final CTA that keeps them engaged — e.g., "see pricing," "watch 30-sec demo," "calculate your ROI")
Rules:
- The page should have no more than 3 major decision points. More than that creates decision fatigue.
- Each objection should be addressed BEFORE the decision point where it would cause a bounce.
- High price = more proof needed before the CTA. Low price = less proof, more urgency.
- If the conversion action has high friction (requires a call, long form), add a lower-friction alternative.
- End with a "last chance" element — what does the visitor see right before they'd leave without converting?This mental model pairs well with a full page audit prompt — use the audit to diagnose where your current flow breaks, then use this to redesign it.